Best UFC Tipsters 2026 – Free And Paid Tips

The UFC is the fastest growing sport in the world!

It is a dynamic, thrilling, explosive sport that is loved by many. In recent years we have also seen more and more people looking to bet on the sport of mixed martial arts.

Find profitable UFC betting tipsters and ultimately learn how to make money betting on the UFC!

Like with all other sports there are betting opportunities in the sport of mixed martial arts.

In this article we are going to take a look at who are the best UFC tipsters online, that tick all the right boxes.

Profitable ✔

Verified Results ✔

Long Term Tracked Record ✔

Lucrative MMA Betting

First up on the list is Lucrative mma!

Lucrative MMA is a popular tipster in the world of mixed martial arts betting. This tipster doesn’t just focus on betting purely UFC events but also finds value in other organizations. Betting on the likes of Bellator and the Dana Whites Contender series event.

Dating back to 2019 Lucrative MMA’s betting results show a very impressive return on investment of 11%.

You can find Lucrative MMA’s third party tracked results here.

Total Number of Bets	1297
Return on Investment	11%
Total Profit	296.44 Units

Lucrative MMA’s results are backed up by glowing reviews over on the Trustpilot page, which indicates that the service is run very professionally and customers are generally happy.

Overall Lucrative MMA stands out as one the best UFC betting tipsters currently online.

A one month subscription to Lucrative MMA’s service costs $96 a month with discounts for longer term memberships.

Want to test out Lucrative MMA betting tips for yourself?
Use the code “SST15” when signing up and get 15% your first subscription by clicking here .

Rob Brown Betting

Next up on the list is Rob Brown Betting. Which is a service that has been providing tips since 2016.

This service uses the Bettin.gs platform to record its picks, which you can view here.

After 731 bets an impressive 258.4 units in profit has been made, which works out at a return on investment of 12.7%.

Total Number of Bets	731
Return on Investment	12.7%
Total Profit	258.4 units

Rob’s results speak for themselves and the service also offer a chatroom for live bets. This part of the service is also in profit.

Speaking from experience live betting on the UFC can be very profitable. However it is also very fast paced and odds change very quickly which is why for this article we are focusing on bets made pre fight.

Pre fight bets are much easier to follow for subscribers of any betting tipsters.

A monthly subscription to Rob Brown Betting currently costs $79.99 per month with discounted rates for longer term subscriptions.

Andrew Gombas MMA Betting

Andrew Gombas is a tipster that you can find on the tracking site BetMMA.tips and also on Patreon.

After 1722 bets his record stands at 194.88 units of profit made, with a 7% return on investment. The majority of that profit has come from straight fight picks with 142.74 units made in this category.

It’s his record on straight fight picks that gets him on the best UFC tipster list. There are sometimes outliers on the props market which maybe only available with one bookmaker. Big wins on accumulators (parlay) betscan also inflate records. Having a solid winning record on picking straight win bets is a sign of a good UFC betting tipster.

Total Number of Bets	1722
Return on Investment	7%
Total Profit	194.88

Andrew Gombas MMA betting is one of the cheaper services on this list, costing around $35 a month.

You can also listen to Andrew Gombas most weeks on his UFC betting podcast which you can find here.

Best Free UFC Betting Tipsters

If your a fan of watching the UFC and want to start betting but not yet ready to commit to buying tips, then your in luck.

There are a lot of really good mixed martial arts (mainly UFC) betting podcasts that do a very good job of providing valuable information.

Let’s take a look at a few!

Diehard MMA Podcast

The Die Hard MMA podcast is a weekly show that covers the upcoming UFC event for the weekend. Shows are usually up fairly early in the week (Tuesdays) which is ideal for those that are just starting to put together their bets for the weekend.

It is hosted by a the very likeable Clint Mclean and features a different guest each week. Fairly often one of those guests will be a long term profitable mma bettor.

Both James Blissett of Lucrative MMA and Andrew Gombas have featured on this podcast, along with many other names in MMA betting community.

This podcast is a betting podcast not just a picks podcast. Which means the discussions are based on value and available odds.

You can follow the Diehard MMA podcast by subscribing to the Pub Sports Radio channel here.

Follow him on Twitter Here

Club And Sub Podcast

Next up on the list is the criminally underrated UFC betting podcast the “Club And Sub Podcast.”

The podcast is run by an couple of sharp American mixed martial arts bettors. If there is a UFC event going on then you will likely find an accompanying episode.

Similar to the Diehard MMA podcast, it is a podcast that is solely looking at betting on UFC fights. Discussions are largely around style match ups, odds, betting theory and whether current odds offer value.

If you are looking to improve your mma betting then listening to the thought process of the Club and Sub guys is going to be beneficial.

You can follow the club and sub podcast here.

Follow Club and Sub on Twitter here

Best UFC Tipsters

If your looking to follow the best UFC tipsters around, then those mentioned throughout this article are a great choice.

The more serious bettor that is looking to make a long term income from sports betting might want to consider following the likes of Lucrative MMA or Rob Brown Betting. Whilst if your just getting started and don’t want subscription fee’s eating into your bankroll. Then the Diehard MMA podcast and Club and Sub are a great way to get some free UFC picks.

Want more profitable tipsters below are articles covering other sports.

Best Tennis Tipsters

Best Basketball Tipsters

Free Football Tipsters on Twitter you should follow!

Short Odds Sports Betting Strategy – Double Your Money!

When it comes to sports betting, not every strategy is about going for the big win. Some of the most consistent profits come from the smaller consistent bets that add up over time. That’s what we’re going to focus on today: short odds betting. It’s not flashy, but if executed with discipline, it’s a reliable way to build your bankroll over time.
I’ve been betting for over a decade, and while I love a calculated long shot as much as the next trader, there are profits to be made from short odds strategies that should not be over looked. Those strategies are designed to leverage probabilities in your favor and build consistency.

Let me show you why this approach matters, how it works, and most importantly, how you can execute it like a pro.

What Is Short Odds Betting?

Short odds betting, as the name suggests, refers to betting on outcomes that are highly likely to happen. These could include things like a top-seeded tennis player winning their match or a favourite football team defeating an underdog. Typically, short odds bets range between 1.10 (1/10) to 1.50 (1/2). The payouts aren’t huge, but the likelihood of success makes this strategy attractive for those that like to win more often then not.

That said, short odds betting comes with its own set of challenges. Backing every single short odds selection is not going to be profitable, we still need to be able to find consistent value with our bets. Discipline and studious research are vital here if you want to win long term.

Why Focus on Short Odds?

There have been numerous studies into betting at different odds ranges that have shown that blindly betting at shorter odds generally is much better then backing outsiders. There is an excellent article from Pinnacle on the favourite-longshot bias that highlights this in the tennis betting markets. It shows the results you would have attained from backing at every different odds range from 2011 to 2015 in the ATP and WTA.

What you may notice is that the shorter odds selections with higher win expectancy (1.01 to 1.2) had much better returns in comparison to long shot bets. Although not profitable these were not cherry picked selections but were results to blindly backing all selections. There have been other studies that have shown the same occurs in football betting markets with bookmakers offering much fairer odds on short odds selections.

Profiting From Short Odds Betting Example

Watch this video on YouTube

Recently I made a video about using a short odds betting strategy (view above) to double my money using a rollover betting strategy. This involved backing selections at short odds and rolling over my stake and winnings onto the next bet until I either doubled my money or lost. The aim of this video and challenge was to see if I could find value at shorter odds and employ a smart betting strategy in order to profit. The starting bankroll for this challenge was £100.

Date	Selection	Odds	P/L	Bankroll
06/07/25	Bosnia (In-play)	1.2	20	120
06/09/25	Over 0.5 goals (Italy vs Moldova In-play)	1.07	8	128
15/06/25	Rose Namajunas (UFC)	1.46	59	187
29/06/25	Jake Paul (Boxing)	1.2	TBD	225 (if wins) 0 (if loses)

This challenge is still to be determined and whether it wins or loses is really irrelevant, the idea of the video was to show how shorter odds betting can be approached with value in mind.

The Fundamentals of a Successful Short Odds Strategy

Short odds betting isn’t about blindly picking the favorite and hoping for the best. Like any strategy, preparation and execution make all the difference.

1. Research Is Everything

Before placing any bet, think about this question: “What do I actually know about this outcome?” It’s not enough to bet on a heavily favoured team because the odds suggest they’ll win. A team’s form, injuries, weather conditions, and even motivation to win each game matter. The reasoning to place any bet should be because you believe there is value in the current odds. Conor Mcgregor vs Floyd Mayweather is often quoted as one of the best value bets of the last 20 years why?

Come fight time Mayweather was close to odds of 1.2 suggesting an 83% win chance. Most sharp sports bettors however knew that his true probability was much higher, probably around 95%, which is why it was such a huge value bet. The true odds should have been around 1.05.

2. Bankroll Management

Short odds strategies still require excellent bankroll discipline. The small payouts mean you need a larger stake to generate meaningful profits if you are using single bets, if you are using a rollover strategy again you still must be patient. I use a fixed staking plan for my short odds bets, typically wagering between 2% to 10% of my bankroll depending on the odds range. This keeps the risk manageable while allowing steady, long term growth.

3. Avoid Chasing Losses

The biggest trap in betting short odds or otherwise is chasing losses. After losing a bet, it’s tempting to increase your stake on the next wager to recover losses quickly. This is where the wheels come off for most bettors. Keep your head and apply a disciplined approach knowing that in the long term betting value wins!

4. Don’t Overbet

A common mistake I see beginners make is placing dozens of short odds bets on a single day. Scattergun betting is a recipe for disaster. The quality of your bets will drop, and you’ll burn out quickly. Focus on finding the highest value bets possible, if there isn’t any for that day or week that’s fine. Quality beats quantity every time.

5. Track Your Results

If you aren’t tracking your bets, you’re leaving money on the table. Diligent record-keeping helps you identify patterns, strengths, and weaknesses in your strategy. Personally, I use a simple spreadsheet that includes:

The sport
The event
The type of bet (e.g., moneyline, spread)
Odds
Stake
Outcome (win/loss)
Profit or loss

This data helps me analyze which sports or betting markets I perform best in and adjust accordingly.

The Long-Term Benefits of Short Odds Betting

Short odds bets won’t make you rich overnight. What they will do is give you a structured, disciplined approach to sports betting. Over time, they can form the foundation of a profitable portfolio.
By focusing on the probabilities and making betting decisions rooted in logic. Many sports bettors over look short odds betting as it isn’t exciting but you know what is exciting- making money long term.

Final Thoughts

Short odds betting might not have the excitement of backing a 26.00 underdog, but it’s a strategy that rewards patience, discipline, and research. If you want to transition from casual bettor to consistent earner, this is one of the best ways to start. Track your results, learn from your mistakes, and above all, keep your expectations grounded.
Whether you’re aiming for a secondary income or simply want to be a smarter bettor, a strong foundation in short odds strategies will give you the tools to succeed.

Insider Edge Bets Review – Football Tips

Insider Edge Bets is a betting tips service that has built much of its reputation around horse racing and greyhound betting. More recently, the service has expanded into football betting tips, which has naturally attracted interest from bettors looking for value-based football selections rather than high-volume tip spam.

In this review, I take a closer look at Insider Edge Bets’ football tips, assessing how the service operates, what kind of bettor it may suit, and whether its football offering currently justifies attention.

What Is Insider Edge Bets?

Insider Edge Bets is a subscription based tipping service that promotes a value betting approach. Rather than focusing on predicting winners alone, the service aims to identify odds that are higher than the true probability of an outcome.

Tips are primarily delivered via Telegram, with members receiving selections directly to their devices. The service also offers a free group and occasional free tips, allowing potential subscribers to get a feel for how selections are presented before committing.

While the brand is best known for racing markets, football tips have been introduced as an additional offering, rather than the core product.

The Football Tips – What’s on Offer?

The football tips from Insider Edge Bets are presented in a similar way to their other selections, with an emphasis on:

Props and bet builders (markets that allow account longevity)
Selective betting (not dozens of tips per day)
A long-term value mindset rather than short-term results

This approach will appeal to bettors who understand variance and are comfortable with occasional losing runs, as value betting does not guarantee immediate success.

However, it’s important to note that the football side of the service is still relatively new. As a result, there is currently limited long term, independently tracked results specifically for football betting when compared to the more established racing results.

Results

For this review we will be tracking the service over a 3 month period of time. The official service launched on the 11th of November.

Month 1 Results

Here are the results using £10 stakes for the first month:

P/L = +£155

Total Bets = 128

Bookmakers Used

In the first month selections from Insider Edge Bets are usually covered by at least one of these 5 bookmakers:

Bet365 (most used)
Skybet
Paddy Power
Betfair Sportsbook
William Hill

There are times when selections are available with multiple bookmakers but occasionally there maybe only Bet365 offering a selection.

Selections are usually a single prop bet or multiple prop bets combined into a bet builder. These types have the advantage of being looked at often as recreational and can help extend account longevity, the downside is that they are limited to only a couple of bookmakers (sometimes just one).

Practical Considerations for Football Bettors

For users interested in using Insider Edge Bets for football tips, there are a few practical points worth considering:

Positives

Selective value approach (no over betting)
Account longevity
Tips are easy to receive and follow via Telegram
Free Trial available
Low Cost

Limitations

Exchange betting not available
Not all bookmakers offer the needed markets
No set time for tips

This service suits those that have soft bookmaker accounts, specifically Bet365 and the Paddypower/Skybet/Betfair group.

How Much Does It Cost

There is only one subscription currently for Insider Edge Bets football selections which costs £15 a month.

If you would like to trial the selections for 3 days there is a free trial available.

Initial Thoughts

Insider Edge Bets football tips look very promising so far. Whilst you do need soft bookmaker accounts to make the service work, the type of selections that are sent out won’t be seeing your accounts being instantly looked as sharp. There is also the ability to bet some of these selection in betting shops on the SSBT machines. Overall we are only a month into the trial but the early signs look good.

Gecko Edge Review – Football Betting AI Assistant

AI tools are everywhere in betting right now, but most of them fall into one of two camps:
either vague “prediction bots” or glorified stats dashboards.

Gecko Edge positions itself differently. It claims to be an AI assistant built specifically for football bettors and traders, focused on expected value, market context, and decision-making rather than tips.

So the key question is simple:
👉 Is Gecko Edge actually useful for smart sports traders, or just another AI buzzword product?

Let’s take a closer look.

What Is Gecko Edge?

Gecko Edge is an AI powered football betting analysis platform. Instead of pushing daily tips, it allows users to query matches, markets, and situations and receive data driven responses based on live odds, xG models, and statistical probabilities.

Think of it less like a tipster and more like an AI research assistant for football betting.

You ask the questions.
The AI provides context, probabilities, and potential value spots.
You still make the final decision.

That alone already puts it closer to how professional bettors and traders actually work, ultimately it is a huge time saver.

How Gecko Edge Is Meant to Be Used

Gecko Edge is not designed for “log in, place bets, log out” punters.

Instead, the workflow looks like this:

Identify matches or leagues you want to trade
Ask specific questions (e.g. value on goals, in play trading opportunities, mispriced odds)
Use the AI’s output as confirmation or contradiction of your own view
Decide whether the market offers value

This approach will immediately appeal to anyone who already thinks in terms of expected value rather than predictions.

Key Features

AI Focused on Football Betting

This isn’t general ChatGPT repackaged. Gecko Edge is trained specifically on football betting logic, models, and market behaviour, which makes the answers more relevant than generic AI tools.

Expected Goals & Probability Modelling

The platform uses xG-based analysis alongside probability and odds data. That’s essential if you’re analysing totals, BTTS, or in-play goal markets.

+EV Driven Thinking

Rather than saying “this bet will win”, Gecko Edge highlights where odds may be mispriced relative to underlying data, a much healthier mindset for long-term betting.

Strategy Over Tips

Gecko Edge gives you a number of ways to potentially look at betting or trading a game. It’s takes into consideration numerous factors from a statistical standpoint but is also aware of factors such as weather conditions and possible squad rotation.

Gecko Edge Results

Given that Gecko Edge is not a tipster there are no official results. For this review my aim will be to bet at least one selection a day, the selection will be a from a strong recommendation on behalf of the AI. There will be days with no football and on weekends there is obviously much more. On days with much more activity I will place more bets.

For example today the AI is confident that Zurich is value in the Swiss Super League. I still need to do my own due diligence and look at team news/managerial changes/motivation etc.

Alongside this, I’ll be using best practices for sports betting such as betting at the best odds possible. Overall it will be very interesting to see how this performs and this section will be updated after the first month of results.

Pricing & Access

Gecko Edge offers a free entry-level option (limited daily usage), which is useful for testing whether the outputs fit your betting style.

The paid plans starts at £5.25 and unlocks:

More match analysis
Deeper querying
Broader market access

(Below is an example of running a query through the AI)

Initial Thoughts

Gecko Edge is a very interesting and innovative piece of software however all that really matters when it comes to a sports betting service is whether it will make me a profit or not. My first thoughts on the software are that is has many strong positive points:

Strengths

✔ Built around value betting concepts, not predictions
✔ Designed for bettors who think, not followers
✔ Useful for research, confirmation, and in-play decisions
✔ Encourages disciplined, analytical betting habits

But there are also potential drawbacks for some bettors.

Weaknesses

✖ Some bettors may not know how to interpret the data
✖ No historical results
✖ Still requires solid bankroll management, discipline, patience (like all betting strategies)

Who Gecko Edge Is Best For

Good fit if you are:

A football bettor focused on long-term profitability
Comfortable with xG, probabilities, and market logic
Looking for an AI tool to support — not replace — your analysis

Probably not for you if you are:

A casual punter chasing tips
Expecting automated bets or “sure wins”
Unwilling to put thought into your betting process

Best Basketball Tipsters 2026 – Free and Paid Slamdunk Tips!

Basketball is a great sport to watch but what if you could also make money from watching your favorite sport?

In today’s article we are going to take a look at some of the best basketball tipsters from around the globe. Basketball tipsters with long term winning records that have been able to produce consistent profits from their tips.

Let’s find out who really is the best basketball tipster in 2026!

(Tipsters featured in this article)

Tipster	Number Of Bets	Profit	Trial/Discount Available
Iverius	723	£2670	Yes (Click Here)
Sports Insider	1110	2505 units	Yes (Click Here)
Slamdunk Wizard	1777	£1782	No
Elite Basketball Tips	1083	£6828	Yes (Click Here)
Hoops Bet	2259	647 units	No
Wetten Royal	724	384.6 units	No

Number 1 – Iverius

Iverius kicks off our list of the best basketball tipsters you find on the internet.

It is a multi sport tipster that sends out on average 15 selections per week. Betting at average odds of 1.82, when it comes to basketball this tipster has a great record betting NBA. Which is very impressive given that NBA league is hardest basketball league to profit from.

Iverius focuses on using Pinnacle and Bet365 meaning that for most bettors odds will be achievable.

Impressively it is a tipster that has a 25.1% roi when betting selections at Pinnacle sports (sharp bookmaker). It is also beating bet365 at a high rate with return on investment of 33.7%.

Total Number Of Bets	723
Return On Investment	24%
Total Profit (Staking £25 per point)	£2670
Win Rate	50%

Iverius focuses on European basketball and NBA mainly but does tip on a wide range of leagues.

In terms of cost Value Basketball is one of the lower cost options on this list at £19 a month, with a 40% discount available on your first month using the link below.

Number 2 – Sports Insider

Last on the list is Sports Insider, this is a multi sports tipster that focuses mainly on both basketball and football.

His basketball results are very impressive with a return of investment of 9% after a total 1110 bets. Which is slightly lower then his 12% return from football bets.

You can expect around 8 bets a week from the Sports Insider (both football and basketball.) A Bet365 account is a must if following this tipster with 998 of his overall selections being placed there.

Total Number of Bets (Basketball)	1110
Return On Investment	9%
Average Odds	1.84
Total Profit (Units)	2505.60

A monthly subscription to the Sports Insider costs £29 a month. However using the link below can get you a 60% discount.

Number 3 – Elite Basketball Tips

Third on the list is the Elite Basketball Tips. You can probably guess by the name but this is a tipster that takes their betting very seriously.

The service comes out of the Betting Gods network and so far has amassed a very impressive profit. Current P/L stands at a total of £6,828 from £25 stakes.

Selections are sent out for a range of different basketball leagues. There are selections for European basketball, the NBA, WNBA, Chinese basketball etc.

On average the service brings in a profit of £282 a month (£25 stakes).

Total Number of Bets	1083
Return on Investment	24.43%
Total Profit	£6828
Average Annual Profit	£3400 (£25 stakes)

Click Here For a 30 Trial

Number 4 – Hoops Bet

Next up is Hoops Bet, which is a tipster that comes from the Pyckio group of pro tipsters. Hoopsbet focuses mainly on American basketball both the NBA and college.

After 2259 bets Hoops Bet has a pretty impressive return on investment of 5.5%. Betting at average odds of 2.04.

Total Number Of Bets	2259
Return on Investment	5.5%
Total Profit	647 units
Win Rate	51.5%

Like all Pyckio pro tipster subscription costs should be noted for Hoops Bet. The subscription cost is high meaning that this tipster should only be considered if you were staking larger amounts £100+ per bet.

For example if you wanted to subscribe to Hoopsbet for 200 bets it would cost £414 (£2.07 per pick.)

Which makes it the most expensive basketball tipster to follow on our list.

Click Here To Read More About HoopsBet!

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Number 5 – Slamdunk Wizard

Another profitable basketball tipster that comes from the Betting Gods network is Slam Dunk Wizard. The Slam Dunk Wizard service has been in existence since April 2021.

In that time period he has managed to make a profit of £1782 from his selections. The total return on investment for his selections is a very healthy 10.04%.

Total Number of Bets	1777
Return on Investment	10.04%
Total Profit	£1782
Average Monthly Profit	£99

Similar to the Elite basketball Tips, Slam Dunk Wizard focuses on a wide range of basketball leagues. Selections vary from women’s European basketball to the British basketball league.

Access to to a wide number of bookmakers is an advantage if you chose to follow this tipster.

Number 6 – All Wetten Royal

Last on the list is All Wetten Royal. A tipster that has proofed selections to various different sources.

Such as Betrush, blogabet and Pyckio.

Below are his results from Pyckio.

Total Number of Bets (Basketball)	724
Return On Investment	6.5%
Total Profit	384.6 units
Win Rate	56.7%

All Wetten Royal is a very solid basketball tipster and worthy addition to the list.

Best Free Basketball Tipster

Don’t have much of a bankroll and looking to find the best free basketball tips available?

Free tipsters generally are very poor quality. This is because they are usually working alongside bookmakers and take a cut from referred players loses. Unfortunately this is a model that is commonly used by free tipsters.

As such they are not actively looking to provide value basketball tips.

One site that does offer free daily tips is Tipstrr, the site that hosts both “The Sports Insider” and “Iverius” who are two basketball tipsters on our list.

Click Here To Sign Up For Free Tips

Best Basketball Tipster on Twitter

Looking for the best basketball tipster to follow on twitter?

Hoops Bet who we mentioned earlier in this article is someone that you should definitely be following. He occasionally tweets out free picks and has shown to be a proven long term winner.

Hoops Bet Twitter Account

Another twitter account that you might find useful for basketball betting is John Schuhmann. Whilst not a basketball tipster himself. He is an advanced stats writer for NBA.com. On his twitter account you can find team and player stats breakdowns, which could be useful for NBA betting in particular.

John Schuhmann Twitter

Best Low Cost Basketball Tipster

All the tipster son this list have shown to be profitable over the long term with their basketball betting tips. However as sports bettors we all have different bankrolls and are staking different betting amounts.

Whilst some bettors maybe comfortable betting £100 per point their will be other staking £50, £20 or £10 per point. Which of the tipsters on our list then offers the best value in terms of subscription costs.

*Tipster*	*Cost Per Month*
*Iverius*	*£19*
*Sports Insider*	*£29*
*Slandunk Wizard*	*No longer running a service*
*Elite Basketball Tips*	*£29*
*Hoops Bet*	*£257*
*All Wetten*	*£70*

Going over out list you can see that Iverius, Elite Basketball Tips and Sports Insider are the three tipsters most suited to basketball bettors who are staking lower amounts.

Best Basketball Tipsters 2024 – Conclusion

In this article we have covered 6 of the best basketball tipsters that we have come across. All six tipsters have very impressive records.

If you want to make money betting on sports then looking at any of the these tipsters is a good start.

Overall the tipster that really stands out with the highest return on investment and lowest subscription free is Elite Basketball Tips.

Winning Record ✔

Long Term Track Record ✔

Verified Results ✔

Discounted Trial ✔

Click Here For a £1 30 Day Trial

Both Teams To Score (BTTS) Strategy: Value Method

In the world of sports betting, one of the most popular football markets and potentially profitable is the Both Teams To Score (BTTS). Whether you’re a casual bettor or a serious trader, understanding how to find value in this market can significantly boost your long term profitability. In this article, we’ll break down a how to identify value in this market, not just placing bets based on gut feelings.

What Is a BTTS Bet?

A Both Teams To Score (BTTS) bet predicts whether both teams in a match will score at least one goal each.
✔️ Yes — both teams score
✖️ No — at least one team fails to score

BTTS doesn’t care about the final result, only that both teams find the net or they do not. This simplicity makes it a favorite among bettors.

The majority of bookmakers will offer both teams to score on all football matches they offer. It is also a common market on the betting exchanges (Betfair, Matchbook, Smarkets, Betdaq.)

How to Find Value in The BTTS Markets

One of the easiest methods of finding value in the BTTS is to compare odds at sharp bookmakers with soft bookmakers.

Many bettors choose BTTS simply because it feels likely “two good attacks, game will be open and both will score”. But likelihood alone doesn’t make a bet profitable.

The Value Method revolves around one principle:

Value exists when the true probability of an outcome is higher than the implied probability reflected in betting odds.

In other words:
📌 If you find a sharp bookmaker indicating the chance of BTTS happening is 41% (2.44), but the odds suggest only 40% (2.5), that is value. The bigger the difference the more value a selection has.

Example

Betfair is a betting exchange and is a good representation of what the true odds should be. They are what is known as a sharp signal. The betting exchanges alongside sharp bookmakers such as Pinnacle often are much better at providing odds close to the true probability of an event happening.

Using an odds comparison site we find odds at a soft bookmaker (Skybet) which is above what is being offered on the exchanges. Skybet are not as efficient in managing their odds and they are offering value here in the BTTS No market.

Consistently taking these value bets will lead to a profitable long term BTTS betting strategy, however this is not the only approach you can take.

Step-by-Step: Building a BTTS Value Strategy

1. Build a Reliable Data Foundation

To assess value, you need data. Look at:

Goals scored and conceded (home & away)
Recent BTTS frequency
Expected goals (xG) statistics
Injuries & suspensions
Style of play (attacking vs. defensive)

Example:

Team	Avg Goals Scored	Avg Goals Conceded	BTTS %
Team A	1.8	1.4	78%
Team B	1.5	1.3	65%

High goal averages and high BTTS rates suggest natural goal involvement a great starting point if you are looking for a BTTS yes bet.

2. Estimate Your Own Probability

After gathering data, estimate how often BTTS should happen. Use metrics such as:

Combined goals scored per match
Defensive solidity vs. offensive strength
Recent head to head history

3. Compare Against Betting Odds

Convert odds into implied probability:

Implied Probability = 1 / Decimal Odds

Example:

Odds for BTTS Yes = 1.80
Implied probability = 1 / 1.80 = 55.6%

Your estimated probability was 65%
Since 65% > 55.6%, this would make it a value bet.

Using Additional Tools to Improve Accuracy

Expected Goals (xG) Models

xG gives insight into the quality of chances created/conceded. Teams with high xG conceded but low actual goals conceded may be due for regression indicating potential BTTS events. There are some excellent free resources online available with XG for the majority of the top football leagues.

Football XG

Footy Stats

Poisson Distribution

This statistical model forecasts goal probability using scoring averages, helping you predict likelihoods more accurately than eyeballing.

Other Factors to Consider

Table Position/Cup Game

Is this game between the top of the table and the bottom of the league. Is one of these teams likely to park the bus in front of the goal and be ecstatic if they come away with a point after a 0-0 draw. Maybe the game you are looking at is an FA cup game between a small team that would love a replay away at Liverpool to boost their financial situation. Again they will be very happy to take a 0-0 draw in this situation.

Defensive or Offensive Absences

Injuries to key defensive or offensive players are going make a difference to a lot of teams. If 40% of goals have come from a star forward and the replacement isn’t of the same quality you could expect an adjustment in expected goals. The same can be said for a solid defensive captain that has seen his side pick up multiple clean sheets this season, if he is missing how does the replacement effect the game.

Managerial Changes

The way a football team plays is largely due to how their manager is training them. If there has been a recent change in management then the statistics that you are using for their next upcoming match maybe not as relevant.

Common Pitfalls to Avoid

❌ Betting based on gut feeling alone
❌ Chasing losses by increasing stakes
❌ Ignoring recent tactical changes

Using Proven Tipsters To Profit From The BTTS Markets

One other way to make money from the both teams to score market is to follow a proven tipster or service that consistently finds value in these markets.

There are a few services and tipsters over the years that I have found can make consistent profits from the BTTS markets. A service that I have been using as part of my Making A Million Sports Betting Challenge is sharp betting football selections. This service consistently finds value with bookmakers within the both teams to score markets.

Click Here For Our Full Review

Conclusion

The Both Teams To Score market remains one of the most popular markets in football betting but long term success requires more than simply backing matches that “look like” they’ll feature goals. By applying a value based approach, comparing bookmaker odds, analysing key factors, and understanding the context behind each fixture, you place yourself miles ahead of the average bettor.

A disciplined BTTS strategy isn’t built on intuition; it’s built on identifying when the implied probability in the odds undervalues the true likelihood of both teams scoring or not. Over time, consistently backing these value opportunities is what leads to sustainable profitability.

Whether you prefer doing your own research or leveraging resources like xG models, Poisson projections, and team news, the principles remain the same: gather data, estimate probabilities, and only bet when value is present. And if you want an easier route, proven tipsters who specialise in BTTS markets can provide a reliable shortcut especially those with independently verified long term results.

The BTTS market rewards patience, discipline, and smart analysis. Apply these methods consistently, and you’ll give yourself the best chance of turning the BTTS market into a genuinely profitable part of your sports betting strategy.

Related: Sharp Betting Review

Making A Million From Sports Betting Challenge Update – November 2025 Results

November marked month 104 in the Making a Million From Sports Betting Challenge. 2025 has been a good year from a betting prospective but the recent announcement of an increase in gambling taxes has many in the industry rattled. In this months video I go over the latest results, strategies used and speak about the impact of these recent changes.

Watch this video on YouTube

Total Made in November 2025

Total = +£1854

Overall Profit Since The Challenge Began (104 Months Ago)

+£210,896

Useful Links

Sharp Betting Review and Free Trial

Tilt The Odds Review and Free Trial

Free Telegram Selections

Trademate Sports Review 2026 – BONUS Extended Trial

Trademate Sports Review – The software that has made it’s customers over 30 million Euros in profit!

With the popularity of matched betting rising in the last few years there are a lot of people that realize there is money to be made from soft bookmakers. This is certainly true!

In this Trademate sports review. We are going to take a look at whether value betting is another effective way of taking money out of the bookmakers pockets.

Below is an updated video outlining my results using the software and overall thoughts.

Watch this video on YouTube

If you would like to trial Trademate yourself. Click this link and when signed up quote “Smart10” in the checkout for an extended two week trial and 10% discount off your first month.

What is value betting?

Value betting is based on the concept that sharp bookmakers (which don’t limit winning players Pinnacle etc.)

Are much better at providing odds that are close to the true percentage of an event occurring. In comparison to soft bookmakers (Bet365, William Hill etc.)

This means that by following the odds movement of a sharp bookmaker such as Pinnacle, we can find value at the softer less efficient bookmakers. By consistently betting these value odds we make money long term.

If for example Pinnacle are offering something at odds of 2.0 and William Hill have the same bet at 2.2. We can be confident the bet at William Hill is value.

What is closing line value?

Many professional sports bettors look at the closing odds of an event to see if their bet was value. Rather then simply looking at whether it won or lost.

It has been proven that if you are constantly able to bet at odds which close on a sharp bookmaker at a lower number.

Then you will make money over the long term.

For example you bet Manchester United at odds of 1.5. On Pinnacle the odds close just before the event at 1.42. This would be seen as a “value bet” whether it won or lost.

Trademate Sports software monitors thousands of betting odds and flags up value betting opportunities when they occur.

Trademate Sports Pro And Core Review

Results

After 6 months of using the Trademate Sports pro and core software lets take a look at the results.

Key Stats

Bets	1924
Total Staked	£61,700
P/L	£1539
ROI (Return On Investment)	2.5%
ROC (Return On Capital)	29%

During the six months trial I got to test out both the core software (Costs around a £100 a month) and the pro software (£340 a month.)

The core software allows you to exploit a large number of soft bookmakers such as Bet365, Unibet, Coral, Will Hill etc.

Whilst the pro software focuses on the betting exchanges and Asian Bookmakers.

I have split my results up into two categories Core and Pro.

Trademate Core Results

Using Trademate to exploit soft bookmakers was very successful.

I used a starting bank of £5000 and set my staking level to low kelly. (There are several different risk levels you can use with Trademate. Ranging from low to medium to high.)

After a total of 1146 bets a total profit of £1970 was made.

This worked out at an average return on investment of 4.1% per bet.

Trademate Pro Results

The second set of results are using the pro software. For this software it is recommended you start with a £20,000 bankroll as the return on investment is much lower.

My starting bankroll however was again £5000.

Being based in the UK my focus was on using the pro software with the exchanges rather then the Asian bookmakers.

After 778 trades a total loss of -£430 was made with the pro software.

This worked out at an average return on investment of -3.1% per bet.

How to Use Trademate

Before I go on to my general thoughts about using the Trademate Core and Pro software.

Let’s take a look at how to use Trademate.

Trademate Sports is a very easy product to use and finding value bets is fairly simple.

It takes between 10 to 20 minutes to set up initially. You choose the bookmakers you want to use and allocate an amount of your overall bankroll to that bookmaker.

Then you choose the sports you wish to bet on, markets, odds ranges and how many hours before a game you are willing to take a bet.

Each time the software finds a value bet you get an alert with the suggested staking.

Once you register a trade, Trademate logs this bet automatically and grades the result. The data is then used to produce your results as seen in the images above.

The filters are then saved for future use and any time you wish to find value bets for your selected bookmakers you just log in to the software.

There are occasionally some small problems with the software. For example an edge may show up that has long expired or doesn’t exist because a game has been suspended.

Any errors are usually fixed very quickly though and if you bring it to the attention of the Trademate Sports staff they will reply promptly.

If your looking for the best sites/software for value betting then Trademate definitely stands out.

Trademate Sports Filters

An interesting aspect of the Trademate Sports software is that there are several different approaches to using it.

For example there are recommended and non recommended markets.

The recommended markets are the highest liquidity games for example the Champions League, Premier League, NFL etc where it should be less noticeable that you are value betting.

The non recommended markets cover everything from women’s European basketball to the Serbian second division.

My focus was on both the recommended leagues and non recommended leagues. I struggled to get a decent amount of bets by only focusing on the recommended leagues.

So I opted to also include non recommended leagues as that dramatically increased the amount of bets that I was able to get on.

Interestingly enough I found that even betting the non recommended leagues I have several accounts that have not been limited despite using them for the six month period.

Trademate Sports Core Review – Thoughts On Core Software

The core software is the staple of Trademate Sports. It is the software that the majority of its user base are subscribed to.

It has a higher return on investment per bet then the pro software and is a third of the price.

My results using the core software were much better then the pro (which is to be expected as the pro software in general has a lower roi.)

The software covers a large amount of soft bookmakers and I realized that there are also a lot of clone bookmakers that I didn’t have accounts with or barely used in the passed.

The big upside of the software is its simplicity and efficiency.

Which means that there is still a lot of opportunity for me to use the core software despite being limited by the majority of bookmakers.

Also I found that even the likes of Bet365 and Skybet where I am limited still allowed me to stake to win £50 to £100 on a lot of lower league English markets.

Overall I was very impressed with the Core software. I think if you have a lot of soft accounts and are looking for a way to utilize them.

Then Trademate Core is a great way to profit from your soft bookmaker accounts.

Trademate Sports Pro Review – Thoughts On Pro Software

My results using the Trademate Sports pro software were not as successful in comparison to the core.

At the start of the review I had 0% commission with Matchbook, with Matchbook I was able to get a large amount of value bets above 2.5% however after around 2 months my 0% commission was removed.

After that there was a large drop in the amount of bets I was able to get on using the pro software.

The Betfair exchange provided the most. However the main issue with this was often the liquidity. Often it was was very low and I could only get on £20-£30 which isn’t enough when the subscription costs £340 a month.

Using the pro software to find profitable edges is much more challenging then the core software. I did find some profitable areas however I struggled to get a decent amount of volume through.

Whilst I know there are people that have used the pro software successfully. It is not as simple as the core software and you really need to dig into the big data analytics tool to discover some profitable angles.

I think the majority of people would be better suited to using the core software.

Due to the lower expected return on investment of the pro software and larger amount of capital needed.

My personal preference is the core software.

Trademate Sports Live Value Betting

In 2024 Trademate Sports have added live bets as a an option.

Live value bets are a great way to extend the longevity of soft bookmaker accounts as it is harder for them to sport live bets bets.

We are currently testing out live value bets, so far we have found good volume with Unibet and William Hill. Large value bets with these two bookmakers are very common and on a weekend you will find a large amount of live value betting opportunities.

Trademate Sports Review Conclusion

Based on the results of the core software I am happy to give a recommendation to Trademate Sports.

I feel that with the pro software I would need some more time to delve into the Asian bookmakers and get more data with the exchanges.

However the core software has proven to be very profitable.

Over the last few years there has been a reduction in the amount of money that can be made from matched betting. Trademate Sports and value betting in general are a great way of getting more money out of your soft bookmaker accounts.

The big upside of using the software is its simplicity and efficiency.

Allowing hundreds or potentially thousands of value bets a month.

Trademate Sports Discount

I will continue to use Trademate for my own personal betting, as part of the making a million from sports betting challenge.

Whenever I come across a service or product that is profitable I use it myself going forward.

By combining these profitable methods and services I have been able to generate a very good income over the last 4 years.

Value betting has been one of the main methods used.

I reached out to the Trademate Sports team and was able to get a special deal for readers of smartsportstrader.com

If you would like to trial Trademate yourself. Click this link and when signed up quote “Smart Sports Trader” in the chat for an extended two week trial and 10% discount off your first month.

Affiliate Disclaimer

(This article features affiliate links. This means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. I use or have used any product I review. If I recommend them it is because I believe they are helpful, useful and offer value to their customers. Please do not spend any money on these products unless you feel they will give you value or that they will help you achieve your long term goals.)

Jake Paul vs Anthony Joshua Betting Preview – Bet Of The Year?

A fight that would’ve sounded like pure fantasy a few years ago is now headlining in Miami on 19th December 2025 as Jake Paul steps in against former heavyweight champion Anthony Joshua. It’s an eight round professional bout, streamed globally, and no matter what you think of the matchmaking, there is often money to be made in these type of match ups.

This isn’t a world-title fight. It’s a commercial event built on star power and narrative but market inefficiencies can appear in these crossover fights, especially when hype distorts perception.

Below is a breakdown focused on value, risk management, and how the matchup translates into betting angles.

Watch this video on YouTube

The Matchup – A Massive Step Up for Paul

Jake Paul has built a solid boxing record for a crossover athlete. He trains seriously, he’s physically strong, and he’s been matched well. But moving from fighting old or undersized UFC fighters to Anthony Joshua is a completely different world.

He talks about speed, movement, and angles but there is a huge size disparity, Joshua is also not a slow lumbering heavyweight fighter either. This is the first fight of his career where the deck is firmly stacked against him.

The big unknown for Paul is how he copes when he’s hit cleanly by a genuine top 10 heavyweight puncher. Every fighter has a plan until the first heavy shot lands, and Joshua’s power is the real deal.

Where Joshua Stands Right Now

Joshua is not in his prime and has been criticized at times for inconsistency, but he’s still an elite level operator. Even a 70% version of AJ should be far too strong and too polished for a novice fighter like Paul.

The weight-cap clause (rumoured to cap Joshua at 245 lbs) might narrow the physical gap, but it won’t level the skill gap.

The real question bettors should ask is simple:

Does Joshua approach this like a business job or like a statement fight?

If it’s the former, the method of victory markets become more interesting.

From a Betting Perspective

The fights odds are obviously wide, and it should be. Joshua is better in almost every measurable category. The question is whether there’s a smarter way to extract value than simply backing the favourite.

As strange as it sounds, Joshua by decision may be the most mispriced angle in the market.

Why?

Much like the Tyson vs Paul fight, this could be a glorified sparring match.
He might prioritise control and mitigate any risk by boxing on the outside.
Joshua has been embarrassed before against Andy Ruiz Jr and is coming off a KO loss in his last fight.
Given the skill/size disparity, Joshua may use this as an excuse to get 8 rounds under his belt.

If AJ decides to fight with caution, this can easily drift to the cards.

Suggested Bets

Anthony Joshua to win – 1.13
Safe, straightforward, suitable for a short odds accumulator strategy.
Anthony Joshua by Decision – 7.5
Oversized price considering it’s only eight rounds and Joshua may approach the fight conservatively.

Making A Million From Sports Betting Challenge Update – October 2025 Results

October marked month 103 in the Making a Million From Sports Betting Challenge. The last few months have seen some strong results and I’m hoping the trend continues till the end of the year. Instead of the usual written write up, this months update is in video form.