Football betting is notoriously challenging, especially when focusing on the world’s most popular leagues. SharpBetting.co.uk seeks to change the game with a service tailored for both beginners and seasoned bettors. According to its creators, the system has already generated over £100,000 in profit, a claim that immediately piqued my interest. As someone always on the lookout for innovative strategies and fresh angles in sports betting, I couldn’t resist diving in to explore what this platform has to offer.
In this review we will take two different approaches.
- Exchange only betting singles (using red bets – strongest selections)
- Betting with bookmakers using multiples (This is the approach that has been suggested as the most profitable)
What is Sharp Betting?
Sharp Betting is a platform dedicated to helping sports bettors turn a profit in the competitive betting markets. Covering a range of sports like football, boxing, and horse racing, the site offers insightful articles alongside paid software designed to identify value bets in the football, tennis and horse racing markets. In this review, we’ll focus exclusively on the paid service and the football bets it highlights, diving into how it works and whether it delivers on its promise.

How Does The Football Bets Software Work?
The football bets software is incredibly easy to use. It highlights bets that its algorithm has flagged as value, indicates the bookmaker and odds that are value. There two different types of value bets.
- Red Value Bets – Strongest value bets
- Blue Value Bets – Smaller value bets
These can be backed as single bets or combined in multiples to increase the overall value.

The selections come in a number of different markets:
- BTTS (Most Common)
- Over/Unders
- Match Odds (Least Common)
In terms of bookmakers, sharp betting football covers 12 different bookmakers. Some selections however are available with the betting exchanges and also other bookmakers which are not covered by the software but you can sometimes find better odds manually searching for the selections (if the bookmaker/exchange is not on the software).
Sharp Betting Success Stories
SharpBetting showcases several success stories from users who have leveraged their software to achieve impressive results. One standout example is David, who turned 100 hours of betting into £8,000 profit (6000 bets). Similarly, Leah’s journey from a football betting novice to earning £7,500 highlights the software’s potential for profitability. These results were made using the software with soft bookmakers such as Skybet, Bet365 etc.
However, the true test lies in the results we achieve during this review, which will ultimately determine the platform’s overall rating.

Sharp Betting Subscription Cost
Sharp betting offer a few different subscription models ranging from long term (annual) to shorter term (Monthly). The longer term options offer much better value and to succeed with this type of betting (value betting) you will usually want to put in as much volume as possible.
Below is a table to compare subscription options with an exclusive discount added.
| Subscription Length | Cost | Free Trial/Discount | Link |
| 1 Month (Standard) | £30 a month | 1 week free trial | Click Here |
| 6 Months | £144 for 6 months (£24 a month) | 20% total discount | Click Here |
| 12 Months | £182 for 12 months (£15 a month) | 20% total discount | Click Here |
Results After 3 Months (Exchange Betting)
I’ve been using the Sharp Betting software for three months now. The way I have approached this on Betfair is to only bet red selections if the exchange odds match the best odds quoted or above on the sharp betting tool. I have also chosen to avoid match odds markets as they are usually a more efficient market. The majority of selections are in the BTTS market and over under 1.5 goals.
To clarify my approach below is an example.

The odds at the top of the image are from the sharp betting website, it suggests the under 3.5 goals market is value in the Galatasaray market at odds of 2.25. Checking the odds on the exchanges, I have found odds of 2.38, which are obviously better then the odds stated with Skybet. These are the types of selections I am taking on the betting exchanges.
Let’s take a look at results after three months!

- Total bets: 403
- Overall P/L: -£39
- Stakes used: £10 on odds up to 6.0, £5 on larger odds.
- Total Stakes: £3721 (due to some partially matched bets)
- ROI: -1%
Despite showing some early promise, testing sharp betting on the exchanges has not been successful. Although our sample size isn’t that big , it does suggest that when exchange odds are higher then the odds suggested on Sharp betting, selections should maybe be avoided.
Results Using Bookmakers and Multiples Bets
In the three months of testing we also bet doubles using the bookmaker Skybet. This is how the sharp betting tool is intended to be used and has been tested thoroughly by the sharp betting team using this method. For this method however an additional filter was added – we used selections that were not available on the exchanges or were higher odds then available on the betting exchanges.
Below is an example of the bets we took for this approach.

In the image you can see Sharp betting suggesting a bet at odds of 3.6 in the BTTS no market. Checking the exchanges we can see this is above the lay odds available. Therefore this qualified as a selection for us to take. We then combine that with another selection that meets the same criteria for a plus EV double.

- Total bets: 114
- Overall P/L: +£240
- Stakes used: £5 per bet
- Total Stakes: £570
- ROI: 42%
Results using this method were much more successful with a very impressive 42% return on investment. There is also the ability to put these selections in multiples with more selections such as trebles and lucky 15’s, which would increase volume and overall profit.
Whilst we only used £5 stakes, the limits on these markets are much bigger and you would have no issue increasing stakes. If you are thinking about joining Sharp Betting this looks like a very promising method.

Conclusion
From our results, Sharp betting seems to work best in markets that aren’t available on the exchanges, or where the odds are higher than what the exchanges are offering. When the same selections are priced better on sites like Betfair, the value just doesn’t seem to be there, at least based on our analysis and the size of our sample. Overall, if you have access to popular soft bookmakers such as Sky Bet, Paddy Power, Betfair Sportsbook, and PokerStars, Sharp betting can be a solid and very profitable strategy. However, if you’re limited to betting only on exchanges, you’re likely to find it much harder to make this system work.



















