The Best Sports Betting Books 2022

Sports betting is a huge industry but it can be hard to find good reading material related to sports betting.

Here are 6 of the best sports betting books that I have read.

Best Sports Betting Books

1. Squares And Sharps, Suckers And Sharks

best sports betting books

Written by well renowned sports betting writer Joseph Buchdahl. Who writes for the bookmaker Pinnacle and is also the author of two other highly rated sports betting books. 

Squares and Sharps, Suckers and Sharks is Buchdahl’s latest offering. This book takes a stark and realistic look at the sports betting markets.

It isn’t a book that encourages sports betting or has tales of people winning millions. In fact in might do the polar opposite, it isn’t an easy read nor does it intend to be.

This book tackles the science and probability behind gambling. It looks at the psychology and often irrational behaviour of human beings in relation to gambling.

Whilst this book might not provide the answers to becoming a profitable sports bettor. It will certainly make you analyze and question your own process in finding profitable sports bets.

Squares and Sharps, Suckers and Sharks is a really interesting read. If you are aiming to make money long term from the sports betting markets then this book is a must.

Buy It Now

2. Gambling For Life – Harry Findlay

best sports betting books

Gambling For Life by Harry Findlay is a very different read to the first selection.

If you are looking for a book that’s going to help you become a professional gambler and improve your betting. This book isn’t it!

What “Gambling For Life “is, is an easy read that documents the story of colorful professional sports bettor Harry Findlay. I found Gambling For Life a very enjoyable read of an old school gambler that often threw caution to the wind.

Putting your entire bankroll on one football match is not something you find Tony Bloom or Zeljko Ranogajec doing. But that is part of the charm of Harry Findlay. He isn’t a gambler that always stuck to staking sensibly and following the rules.

He was a big risk taker often to his own detriment however as a story it makes great reading.

Buy It Now

3. Enemy Number One – Patrick Veitch

best sports betting books

Enemy Number One is the autobiography of professional sports bettor Patrick Veitch. Veitch is estimated to have made over £10 million profit from betting on horse racing.

This book details the beginnings of his betting career as a student studying maths at Cambridge. Through to his career as a full time sports bettor. Along the way Veitch became a target for extortion from a dangerous criminal who later would go on to be tried for murder.

Veitch never reveals his exact betting methods or goes on to write about how he was able to consistently find value in the horse betting markets. However the book does detail how he ran his betting operation and was able to get down large amounts of money at bookmakers all across the country.

If you are interested in sports betting and particularly the horse racing markets then Enemy Number One is a recommended read.

Buy It Now

4. Trading In The Zone

best sports betting books

Trading In The Zone by Mark Douglas is not a book about sports betting. It is based on trading the stock market however a lot information provided is this book can be applied to sports betting and sports trading very well.

This book tackles the psychology behind good and bad trading. It is often regarded as the bible when it comes to books on trading psychology.

Trading In The Zone’s main message is to not bring our emotions into trading (betting) as this has no effect on the market itself. The market doesn’t care if you have just had an blazing argument with your wife and it won’t give you back 50% of your bankroll if you decide to take out your frustrations this way.

Douglas teaches that discipline and controlling the variables that you are able to. Are the key factors in what makes a profitable trader (sports bettor).

If you are looking for a book that can you help you understand the psychological traits behind being a successful sports bettor then Trading In The Zone is a good choice.

Buy It Now

5. Fixed Odds Sports Betting 

best sports betting books

For book number 5 we return to author Joseph Buchdahl. Fixed Odds Sports Betting was written in 2003 but still holds up as one of the best sports betting books around.

Buchdahl was a former bet runner for the previously mentioned Patrick Veitch and in looking to emulate him has spent a huge amount time collecting sports betting data. Looking for ways in which to profit from the sports betting markets.

Fixed Odds Sports Betting aims to teach its readers the fundamentals of bookmaking. It takes a thorough mathematical look at sports betting with an in depth look at various staking plans.

This book is an excellent introduction to sports betting for novice bettors. Whilst also appealing to experienced bettors looking to get a better grasp on some of the key fundamentals behind investing in sports betting.

Buy It Now

6. The Logic Of Sports Betting

Logic Of Sports Betting

“The Logic Of Sports Betting” is one of the newer books on this list published in 2019. The book was written by Ed Miller and Matthew Davidow. Miller is a successful poker player and has previously written some very well regarded books on the subject. Whilst Davidow is a sports modeller and co founder of two sports analytics firms.

Being one of the newer books on this list. One subject that this book does cover is live betting. Live betting becomes bigger and bigger with each year. The logic of sports betting discusses the pros and cons of live betting, covering such issues as streaming delays.

If you are looking to make money from your sports betting in 2022 then this book is a worthwhile read!





Make A Living From Sports Betting – 8 Crucial Factors

2up Betting

Do you want to learn how to make a living from sports betting?

In this article we are going to take a look at the crucial things you need to know, in order to be able to make big profits.

Starting with the basics, moving through to lesser known bits of information that can really improve your betting and take you to the next level.

Let’s get started!

Make A Living From Sports Betting

How To Make A Living From Sports Betting – 8 Crucial Factors

  1. Always take the best odds possible

Number one and it might seem very obvious however there are still a lot of people that want to be successful betting that don’t do this.

Make sure you are always taking the best odds possible. Don’t be lazy and only bet with one bookmaker because you have funds in the account. If you want to take this seriously you have to treat sports betting like a business.

Great businessmen are always looking for a way to cut costs and increases profits. In the same way a professional sports bettor always bets at the best odds they possibly can.

There are numerous odds comparison websites you can use to help you find the best odds.

Here are a few examples –



Over the long term ensuring you always get the best odds you possibly can, is a habit that enables you to make the highest amount of money from your betting as possible.

Best odds


2. Take advantage of promotions

Next on the list is taking advantage of bookmaker promotions and bonuses.

There is a lot of money to be made from this.

Free bets, cashback offers, in-play promotions, 2 goals up promotion on football, numerous horse racing promotions, extra places. Bookmakers are always trying to attract new customers and hang on to existing ones.

You can learn to take advantage of this fact and make good money solely from exploiting these offers.

2up Betting

This is called matched betting and there are already thousands of people taking advantage of this. If you are looking to bet on sports for a living. Taking advantage of this low hanging fruit is recommended.

It is an easy strategy and a very valuable one to have in your arsenal.

Wanted to get started Matched Betting? Here Is Our Number 1 Recommendation!

3. Proper bankroll management

Not using proper bankroll management is one of the key reasons most people fail to make money long term from sports betting.

If you are aiming to make a living from sports betting and don’t have a plan for how are going to approach your staking. It is very likely you will fail.

Any well run business starts off with a plan.

As a professional bettor you should know exactly how much you are going to stake on a bet before you click that “Place bet” button.

Use proper bankroll management

There are several different staking plans you can look.

Kelly staking – this staking plan adjusts the size of your bet based on the perceived edge of your bet and odds on offer.

Flat staking – Staking the same amount on every selections. Trouble with this staking plan is when you are betting at a wide range of odds 1.2 – 20.00. Doesn’t make sense to bet the same amount of money at odds of 1.2 and then odds of 20.00.

Stake to win set amount – Perhaps the easiest staking plan to have when starting off. You stake to win the same amount for every bet. For example if you to win £100 per bet.

You would stake £100 at odds of 2.0, £50 at odds of 3.0, £33.33 at odds of 4.0 etc.

No matter which staking plan you choose. Having some kind of staking plan in place will put you ahead of 95% of bettors already.

4. Have as many accounts as possible

This next point relates heavily to number one but also is important for other reasons.

You need to utilize as many places to bet as possible.

1. You want to get the best odds on every single selection (which we covered already)

2. As you scale your business your bets become larger. Some bookmakers will be unwilling to take your full bet. Which means you may need to spread it round several bookmakers.

3. Profitable sports bettors can accounts closed or limited. Unfortunately bookmakers have the ability to refuse your business and close accounts. This means that successful bettors constantly have to find new places to bet.

4. Different bookmakers offer different opportunities. Some bookmakers will offer different market or promotions that others don’t.

If you are doing this for a living, finding new angles and edges is vital to sustaining or increasing your profit levels.

5. Use proven strategies

Making a living from sports betting isn’t easy however having said that. There are multiple proven strategies outlined on this very site, that work long term.

That you should really know!

Arbitrage betting – This involves covering all outcomes of an event in order to guarantee. We have a guide which covers this in great detail here.


Value betting – Another solid method which uses sharp bookmakers (That don’t ban winning bettors) along with the betting exchanges. To identify value bets in the market. This is one of the easiest ways to consistently place bets that a positive expectation.

You can read our guide to value betting here

Bonus Accumulator Results

Exploiting casino offers – Using casino promotions we can the flip the edge from the casino to player. If you only play casino games when that edge is flipped over to you. A profit will be made over the long term.

Click here for our guide to making money from casino offers.

6. Work with others

Eventually you will run out of bookmakers to use if you are betting successfully. This is because the majority of bookmakers ban or heavily limit winning bettors.

Many professional bettors end up working alongside other people in order to get bets down. Most start off working alongside family members and friends. This is known as multi accounting as it involves using multiple accounts rather then just your own.

If you are unable to work with other people. The other option is to look at making a profit from the betting exchanges or Asian bookmakers via a broker.

7. Specialize

One of the best pieces of advice I ever got. Was to find an area of betting to specialize in.

The majority (Not all) of very successful bettors specialize in one sports. Think Paulo Rebelo and Psychoff who are both extremely good football traders. Patrick Veitch has made a lot of money betting on horses, Tony Bloom excelled at betting in the Asian handicap markets.

Psychoff Profits

There are several different way to make money from the sports betting markets, find the one that suits you.

  • Pre match betting
  • Arbitrage
  • Exploiting promotions
  • In-play betting
  • Pre match trading
  • In-play trading

8. Keep learning

The sports betting markets are constantly changing and evolving. Edges come and go, what makes money one year may not be profitable the next.

If you are looking to make a living from sports betting. Then it is likely you are going to need more then one way to make money. Having multiple different edges in the markets is likely going to give you more longevity in the game.

Learning new approaches is going to be key.

Make A Living From Sports Betting

There we have it 8 keys factors you should know if you want make a living from sports betting.

Do you agree, disagree?

Let us know in the comments!



Make Money Betting On The UFC – 5 Key Strategies

So you wanna make money betting on the UFC huh?

Let me tell you something, every f***ing jabroni that’s ever said. “I think that guy is going to win” and then gets it right. Think he’s the f***ing Nostradamus of UFC betting!

Making money betting UFC is a tough gig, I’ve seen grown men cry and s*** in their pants when a big losing bet goes down. You wanna be the guy crying on the floor with s*** in his pants because you didn’t f***ing read this article?”

Dana White

(Just to be clear this is a parody and Dana White didn’t really say this. At no point has Dana White endorsed this article or even seen it.)

Dana White
Please don’t sue me Dana

Make Money Betting On UFC – 5 Key Strategies

Alright so after those inspiring words that didn’t really come from Dana White, let’s dig into actually how to make money from UFC betting.

For the past 5 years I have been taking betting pretty seriously, in that time managing to make over six figures in profits. The single sport that I have had the most success betting in, using only my own knowledge happens to be mixed martial arts.

Betting on UFC fights is something I am very familiar with.

Make money betting UFC

In this article I am going to reveal FIVE different angles that you can consistently use to find value when betting on UFC.

Make money betting UFC

Fade The Marketing Machine

The UFC much like boxing relies on engaging fans through story telling and character!

Because of this it is often in the interest of the UFC to put more promotion behind fighters that have more character. Fighters that sell more tickets and have a wider appeal. This can often influence the betting market and as a result create value.

Brock Lesnar for example was a fighter that the UFC was fully behind. He transcended the sport of mixed martial arts and became the heavyweight champion beating 45 year old Randy Couture. Subsequent wins over Frank Mir and a comeback victory after being destroyed in the first round by Shane Carwin.

Make money betting UFC

Had Brock Lesnar calling himself the “baddest man on the planet.”

His next fight came against the undefeated at time Cain Velasquez. A heavyweight that had shown  a great gas tank, sharp striking and the wrestling pedigree to contend with Brock Lesnar. If you removed all the hype it was pretty obvious who the better fighter was.

Cain Velasquez closed as a 2.55 underdog in that fight. He handily beat Brock Lesnar inside the first round via TKO.

Every sharp UFC bettor I knew at that time was on Cain Velasquez.

Amanda Nunes as 2.6 underdog against Ronda Rousey is a similar example of the UFC marketing machine skewing the odds.

Recently Francis Ngannou’s odds against Cyril Gane went from 2.0 out to 2.3. Mainly based on the promotion of the UFC heavily favouring Gane. This was due to Ngannou butting heads with the UFC over contract issues

Whenever the UFC marketing machine is heavily behind one fighter it is always worth taking a look at the opposing side. Removing the hype and looking at the skill sets and how fighters match up.


Look To Oppose Fighters That Finish Fights

Every UFC fan loves a fighter that puts an exclamation mark on a win. Whether that’s with a knockout or a submission victory, definitive wins are something that really elevate a fighters stock.

Sometimes a fighter will get consecutive finishes in a row which can really inflate their odds. This links pretty well with the first point. The hype machine starts to generate with these types of fighters, sometimes it will be warranted but often it isn’t.

For every Francis Ngannou there are probably ten Todd Duffee’s.

What level was their opposition?

How was the fight playing out before they got the finish?

What did their gas tank look like?

Have they ever been past the first or second round?

Sometimes you may spot major holes in the overall game of these fighters, which may be exposed in the next fight. There is a lot of variance in the sport of mixed martial arts, sometimes fighters benefit from this and their record may look better then their true skill set.

Unbeaten Fighters/Impressive Win Records Tend To Be Overrated

Bro you ever heard of Khabib Nurmagamedov!!!, undefeated GOAT, this article sucks.

Granted not every unbeaten fighter is going to be overrated but as a general rule. Looking to go against undefeated fighters in the UFC is usually a good idea.


Because undefeated records/impressive win records don’t mean much without the context of their opposition. let’s take a recent example Joseph Holmes (record 7-1) came up against Jamie Pickett (record 12-6).

Looking at the skill sets of the two there didn’t seem to much difference however Holmes was favoured and Pickett was 2.35 underdog. The odds seemed largely based on the records of the two fighters.

UFC experience was with Pickett, he had also fought the better competition in his career. He had been to multiple decisions. Holmes on the other hand had been winning most fights in the first round and had only two 3 round fights under his belt.

Fighter records very rarely give a good estimation of how a fight is likely to play out.

Boring Fighters Are Underrated

One fighter that UFC fans never really got behind was Jake Shields.

Shields wasn’t particularly flashy, didn’t have an ounce of charisma and his striking was pretty basic. However he was an effective grappler, very tough and could grind out victories against high level fighters.

He rose the ranks defeating Dan Henderson as a big underdog in Strikeforce. Before coming to the UFC to compete against GSP for the championship. He lost convincingly.

Backing Shields in his last 6 UFC fights after losing to GSP would have seen a profit of £340 staking £100 each fight. Defeating Demain Maia and Tyrone Woodley as a decent sized underdog.

Shields is the perfect example of a boring fighter that especially as an underdog usually offered a lot of value.

Give me a boring fighter that wins minutes with grappling control or a solid jab over a wild man every time. Especially if the UFC fan base isn’t particularly high on them, as that’s usually reflected in the odds also.

Method Of Victory Markets Are Gold

The majority of professional sports bettors will tell you that prop markets or secondary markets, are usually more profitable then the higher volume match odds market.

Reason being, that markets with less volume (less money bet on them) tend to be less efficient. They are not looked at with as much scrutiny.

This means that bookmakers don’t put as much effort into pricing them up. In comparison to the match odds (fight odds) market where the majority of money is bet.

One other solid reason to look at method of victory markets or over under props etc, is that bookmakers can be slow to adjust them. A local shop bookmaker in my area doesn’t even bother to adjust them despite the money line (fight odds) changing.

Which can be big if a fight has been incorrectly priced early on or some new information is released. Could be injury news, a terrible weight cut etc.

This can increase the likely hood of a finish occurring in the fight. Thus offering value in the prop market when perhaps there isn’t any in the fight odds market. Which has been adjusted.

Looking to make money betting on the UFC?

Don’t ignore the prop markets!

Make Money Betting On UFC – Conclusion

Those are 5 angles that are really worth considering when betting on the UFC.

Combining them, watching tape on fighters and keeping up with the latest UFC news. Is going to give you a very solid footing when it comes to making money betting on the UFC.

Other ways to profit from betting on the UFC are –

Matched Betting ✔ (Click Here To Read Our Guide)

Arbitrage Betting ✔ (Click Here To Read Our Guide)

Which are strategies that work on all sports. But have a limited shelf life due to relying on bookmaker promotions or slow bookmakers that limit accounts.

Mixed martial arts is a great sport to watch. Making money from the sport of mixed martial arts is also very possible with a disciplined strategy.

Hopefully this article has given you some ideas on where to find the value, when betting on the UFC.

Got any strategies you want to add to this?

Let me know in the comments below!


(This article features affiliate links. This means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you.

I use or have used any product I review. If I recommend them it is because I believe they are helpful, useful and offer value to their customers.

Please do not spend any money on these products unless you feel they will give you value or that they will help you achieve your goals.)

5 Ways To Make Money From A William Hill Account

5 Ways To Make Money From A William Hill Account

William Hill is one of the most popular bookmakers in the world. Boasting over 3 millions customers across the UK and Europe.

The question is can you make money from a William Hill account?

The answer is a resounding yes, We brought in a professional gambler to tell you how.

5 Ways To Make Money From A William Hill Account

5 Way To Make Money From A William Hill Account

Take Advantage Of Promotions

Let’s start off with easiest way to make money from any bookmaker account. Taking advantage of bookmaker promotions and free bets.

William Hill offer a number of promotional offers that offer value. Free bets are an easy way to lock in a profit using matched betting as a strategy.

Currently William are offering £30 in free bets after staking £10. They also offer recurring bonus’s most weeks with bet £10 get £5 in free bets.

If you are looking for a low risk way to make some money online. Then taking advantage of free bet offers is an easy way to do this.

This is by far the easiest method of making money from a William Hill account. If you want to learn matched betting click here for our simple guide.

However if you want to scale things up and make more from your William Hill account, let’s take a look at a few more profitable strategies.

Basketball Betting

European Basketball is an area where William Hill seem to offer the best odds on a regular basis. They are slow to move their odds in comparison to most other bookmakers.

Which means they are often the best value bookmaker when it comes to betting specifically on European basketball.

For example the “Slam Dunk Wizard” a profitable basketball tipster from the Betting Gods network. Often tips selections at William Hill as they have the best odds available on many selections.

Slam Dunk Wizard Profit

The smaller European basketball markets seem to offer a lot of value. If you have good knowledge in this area or just want to follow a tipster such as Slam Dunk Wizard. Then William Hill often offers the best value.

Click Here To Trial The Slam Dunk Wizard

Horse Racing Betting

Horse racing betting can be very profitable when done correctly. There are various promotions applied to horse racing betting. Along with multiple profitable tipsters that are able to make a profit betting in these markets.

As one of the biggest bookmakers in the UK and Europe. William Hill offer a lot of opportunities to make money from horse racing.

Best Odds William Hill

One promotion that is worth taking advantage of is bets odds guaranteed. This means that if a horse drifts in a price and goes off at a higher starting price then you backed. Your bet will be paid at the starting price should it win.

The way to take advantage of this promotion is to place bets that are close to an exchange lay price.

For example if a horse is priced 2.00 with William Hill and is 2.02 to lay on an exchange such as Smarkets. You can back and lay it for for a small loss.

Let’s say we back it for £100 at odds of 2.00, we also lay it for £100 at 2.02.

If the price drifts and the horse wins, you make a profit a on additional bonus of being paid at the best odds guaranteed price.

For example if the horse drifts to a starting price of 2.5.

The back bet would pay back £150, whilst the lay bet would lose £101.

This would equal a profit of £49 would be made from very little risk.

Click Here For A Detailed Guide For This Strategy Here

Horse Racing Tipsters

Similar to European basketball, the horse racing markets are an area where there is money to be made from a William Hill account. This can be done using a betting tipster with a proven winning record.

Quentin Franks horse racing service for example will often tip bets with William Hill.

From the statistics in the above image, you can see that since 2014. He has been very successful betting in the horse racing markets that William Hill offer.

Click Here To Read Our Quentin Franks Review

Arbitrage Betting

Next up is arbitrage betting. This is a strategy that is very low risk and can enable you to lock in a profit before the start of a game.

In the above image there are two selections in a football match between De Sonora and Correcaminos.

Over 2.5 goals is available  to bet at odds of 1.89.

Under 2.5 goals is available to bet at 2.2.

Splitting a £200 stake across the two selections enable a profit of £3.32 on each side.

With both selections returning a profit of £203.32 despite the total amount staked on both selection being £200.

This is the beauty of arbitrage betting, it is low risk and can bring in small steady profits.

Click Here For Our In Depth Guide On Arbitrage Betting

Casino Offers

Last on the list is taking advantage of casino offers.

This can be a very lucrative way of making money online and William Hill regularly have casino offers that are worth taking advantage of.

William Hill Casino Offer

There are times when bookmakers or casino’s offer their customers a bonus. When they do this they often flip the edge that the casino usually has over to the customers. If you only play casino games when you are being offered an advantage. It is possible to make a profit over the long term.

To highlight this here is my P/L graph for casino offers.

Casino Offer Results

A profit of over £20,000 was made after over 4285 casino offers.

If you want learn how to take advantage of casino offers, we have an detailed step by step guide on how you can so.

Click Here To Read The Guide



There you have it 5 different ways to make money from a William Hill account.

Covering multiple different strategies depending on your risk tolerance and how you would like to approach your betting.

Using all of the strategies above across multiple bookmakers has enabled me to make a six figure profit from sports betting.

Finding area’s where bookmaker’s offer the most opportunity and exploiting them to the fullest. Is a great way to make money from the sports betting markets.

Three Contenders for Championship Player of the Season

The 2021-22 Championship season is quickly drawing to a close, there is still plenty that needs to be ironed out in the final few weeks of the campaign. It seems only a matter of time before Fulham are crowned champions and Barnsley, Derby Country and Peterborough United fate is sealed as three relegated sides.

However, there is still plenty to play for elsewhere — with the second automatic promotion spot and the four play-off places proving hard to call in the Championship betting with Betfair. So, with plenty of headlines left to written, let’s take a look at three candidates for the Player of the Season award.


Aleksandar Mitrović – Fulham

On the basis of the award more often than not going to a forward, who better is there to kick things off with than the prolific Aleksandar Mitrović.

The Serbian has sent records tumbling for Fulham so far this season, with his 38 goals in as many Championship games blowing the previous record for most strikes in a season (31), set by Ivan Toney just last year, out of the water.

Mitrović has been an influential factor in Marco Silva’s swashbuckling side, who have scored a huge 94 goals this campaign. However he is starting to garner a reputation as somewhat of a ‘Championship striker’ due to the massive gulf in his performances between the second and first tiers. With Fulham all but crowned champions, that’s a title he’ll be hoping to shake when back in the Premier League next season.

Ben Brereton Díaz – Blackburn Rovers

If the classic Sunday League ‘Most Improved Player’ award existed in the Championship, we have no doubt Ben Brereton Díaz would be this year’s recipient.

The Stoke-on-Trent-turned-Chilean forward has been unrecognisable for Blackburn Rovers since returning from the Copa América last summer. Scoring a whopping 20 goals in the second tier by late December, more than he’d managed in five previous seasons combined.

Unfortunately, the 22-year-old hasn’t found the back of the net since hitting the 20-mark in December — a feat that was 1000/1. International commitments and a lengthy spell on the side-lines with an ankle ligament injury have played its part in that. Back to full fitness now though, Tony Mowbray will be hoping that the forward begins to fire on all cylinders again so that Blackburn can secure a play-off place.

Dominic Solanke

With Brereton Díaz slowing up on the goalscoring front. Dominic Solanke has been able to make up ground on the Chile international and put a bit of a gap between him and the Blackburn man in the top scorer charts. Netting his 24th goal of the season for Bournemouth in 3-2 win over Bristol City at the beginning of April.

Having moved to south coast from Liverpool for £19-odd million in January 2019, Solanke was yet to really live up to his relatively high price tag at the Vitality Stadium.

So he’ll be happy that he’s finally beginning to repay the club and its fans for their belief. If he can manage the find the net a few more times in Bournemouth’s remaining seven games. Which they’ll likely be tipped to win in the Championship score predictions, he might just guide the Cherries back to the Premier League!

How to Expand an Existing Sportsbook Business

Expand Sportsbook

Expand Sportsbook


Are you looking to expand or take your sports betting platform to the next level?

The key is to find creative ways to retain the existing users while attracting new users to the sportsbook. The reason is simple – these users are the ones to use the sports betting services you offer on the platform. So, it makes sense to have as many of them as possible glued to your sportsbook.

Finding the best ways to go about this doesn’t have to be difficult, because we have figured it out for you.

Read this article to discover some of the steps you need to take to expand your existing sportsbook platform.

1.      Get the Sportsbook Provider to Offer Post-Launch Services

This is the most logical thing to do. Even before the sportsbook platform is launched, you want to confirm from the provider if post-launch services are available. This can go a long way to help you save costs while making it easier to make the needed improvements on the sportsbook at the right time.

The post-launch services include but are not limited to:

  • Maintaining the sportsbook software.
  • Marketing support for promoting the sportsbook platform.
  • Regularly updating the games and introducing new titles.

2.      Integrate Live Odds Software

The live odds software enables the live updates of the odds used across the different sportsbook betting types. This also offers the users/players the opportunity to follow their odds and see if they could be adjusted to increase their chances of winning the bet.

3.      Be Intentional About Promoting Your Sportsbook Brand

You are the chief promoter of your sportsbook platform and even if you have hired others to do the work, your inputs are needed once in a while. Marketing the platform does two things for the brand:

  • It creates awareness, thereby, attracting more sportsbook lovers to check it out.
  • You will be able to come up with creative ways to promote the brand while integrating more services that your competitors have not thought about.

Here are a couple of ideas on how to promote your sportsbook platform:

Hire Influencers in the Sports Niche

Some sports pundits would help promote your sportsbook. Note that you should prioritize working with those with a large following on social media because they tend to record more conversions than those with lower followers.

The Money is on the List: Use Email Marketing

Ever heard that “the money is on the list?” You can make more conversions from those leads who had exchanged their email addresses and names for a freebie you offered.

Run Paid Adverts

Organic adverts might bring some leads your way but using paid adverts can scale things up faster for your sportsbook brand. Therefore, consider running targeted adverts on the following platforms:

  • Facebook
  • Twitter
  • Google

Use Content Marketers

The right content is the one that “speaks the right message to the right audience.” Content marketing can be used to promote your sportsbook platform, whereby you will be using more storytelling to tell related stories that encourage the readers to check out your sportsbook platform.

Create YouTube Videos

You can create a niche YouTube channel, where you publish videos related to sportsbooks. These videos can be in the form of:

  • Tips on how to use a sportsbook.
  • Information about the latest content added to your sportsbook platform.
  • Guide on how to bet on games available on sportsbooks.

Take Advantage of Affiliate Marketing

Affiliate marketing is a business model that allows someone to earn a commission for attracting a sale. In the case of a sportsbook, it is someone who successfully attracted users to sign up, play wager on the games on a sports betting platform.

You can either build a customized affiliate network for your sportsbook or use any of the popular sports betting affiliate networks.

Build a Mobile App for Your Sportsbook

Mobile gaming is becoming increasingly popular than playing games from a fixed spot. Thus, consider developing a dedicated mobile application for your sports betting platform.

Besides, you can also use the mobile app to increase your sportsbook’s conversion rate. This can be done by:

  • Sending timely notifications to the users, on the latest updates on the sportsbook platform.
  • Sending customized betting offers to the users. This can be done after using built-in tracking and analytical systems to monitor the preferences of the users.
  • Consider integrating Social Gaming – a form of interactive gaming that allows the users to play against one another, compare their results, and share ideas on how to improve their gambling skills.

Make an Inroad to Offline Publicity

Now that you have solidified your sportsbook’s base online, it is time to make an inroad to the offline ecosystem. You can easily do this by finding a way of collaborating with retail outlets. The collaboration could be in the form of:

  • Placing your sportsbook’s QR codes at retail betting outlets, sports clothing stores, and sports arenas.
  • Offering coupons to fans of your sportsbook so they can shop at specific shopping outlets.

Final Thoughts: Start Making Plans to Expand Your Sportsbook Platform

Now is the right time to make plans on how to expand your sportsbook platform. Always make sure that the interest of the users is also considered in every step you take.

The integration of live odd software is the right move, as it would increase user engagement. By collaborating with others who are committed to the growth of your sportsbook platform, you can achieve all these in the shortest time.

Best Greyhound Tipster 2022 – PROVEN Number 1

Looking for the best Greyhound Tipster in 2022?

In this article we will reveal the best greyhound tipster that we have come across after reviewing hundreds of betting tipsters/services over the years.

Alongside that we will also take a look at some other promising tipsters.

Go into where you can find free greyhound tips and see where you can get great information on greyhound betting.

Best Greyhound Tipster 2022

Premier Greyhound Tips

Let’s get straight into it!

The best greyhound tipster in our opinion is Premier Greyhound Tips.

Established back in October of 2014, Premier Greyhound tips has consistently made a profit over the last 7 years. Staking £10 per point, the total profit made is currently at £9257


The type of graph you want to see.

During our review of Premier Greyhound Tips.

A profit of £1712 was made from 79 selections, staking £25 per point.

The service is the cheapest on this list of the best greyhound tipsters. Costing £30 for the first 3 months (£10 a month). Then renewing at £50 for every 3 months after that (£16.66 a month.)

Also a £1.99 trial is available for a 15 day period.

Greyhound Results

Another positive for Premier Greyhound Tips is that you can often use the betting exchanges to get bets down in the last 10-15 minutes before a race starts. There is also the option to set your bets to be matched at SP also.

Overall Premier Greyhound Tips is our choice as the best greyhound tipster for a number of reasons.

Winning Record ✔

Long Term Track Record ✔

Verified Results ✔

Discounted Trial ✔

Click Here For A 15 Day Trial Of Premier Greyhound Tips

Premier Greyhound tips is the clear number one best greyhound tipster around. However let’s take a look at some other greyhound tips services that are on offer.

The Greyhound Punter

Best Greyhound Tipster

Next up on the list is “The Greyhound Punter,” which is a tipster that has been established for a few years and comes with a good reputation.

This tipster operates on twitter and sends out selections via Telegram.

The Greyhound Punters official results show a profit of 460 points after 717 bets. Subscription to the service costs £35 a month or £87.50 for 3 months (£29.16 a month)

You can view the Greyhound Tipster on Twitter Here

The Greyhound Tipster

The aptly named “The Greyhound Tipster” is one of the newer tipsters on the scene.

Priced at £80 a month it is definitely on the higher scale of paid greyhound tipsters that I have seen. Official results October 2021 to January 2022. When they released their platinum membership suggest a profit of £284 to £10 stakes.

Which is pretty impressive however also suggests that members would need to be staking higher amounts to cover subscription fees.

You can view the official site here

Greyhound Maestro

Greyhound Maestro is a tipster service that comes out of the Bethub stable. It has a long term winning record going back to 2017.

After 1542 bets a profit of £5440 is stated on the official site if staking £10 per point.

Greyhound Maestro Best Tipster

Monthly subscriptions cost £33 making it a more suitable service for those that are staking lower amounts. There is also a free 14 day trial available for those that want to try it out.

Click Here To Trial Greyhound Maestro

Where To Find The Best Free Greyhound Tipsters

Want to take a look at where you can get free greyhound tips?

Generally these tips won’t be as high quality as the likes of Premier Greyhound Tips. Here are few reputable sources you can use.

Timeform Greyhound Tips

Timeform produce daily lists of their best bets of the day in the Greyhound betting markets.

If you select best bets for example. Then you are presented with two or three of the best (as advised by Timeform) selections.

Giving you a short breakdown and reasoning of why a selection is fancied.

Unfortunately there are no long term results to see whether or not these selections are profitable.

Perhaps best used alongside your own analysis or perhaps if you are going to the dog tracks yourself and fancy a few bets.

Sporting Life Greyhound Tips

Sporting Life are another source of free greyhound tips. Similar to Timeform, Sporting Life produce a daily list of greyhound selections that they fancy to pick up a win.

One aspect that Sporting Life do really well is in their write ups. They are much more well written in comparison to Timeform’s. Giving an indication that they may be better researched.

Where To Find The Best Greyhound Data?

Looking to to find more data on Greyhound betting?

One of the best sites for Greyhound racing data is Greyhound stats UK.

Greyhound stats allows you to get a breakdown of trainer results, track statistics and statistics on individual greyhounds.

Greyhound Stats


Best Greyhound Tipster 2022 – Conclusion

Greyhound racing is often looked as the less attractive sibling of horse racing. It doesn’t attract the fanfare, TV rights or prestige that horse racing has. The local dog track isn’t likely to be a spectacle of fashion and fanciness.

However as a means to make money from betting.

Greyhound racing is not a sport that should be over looked. There are some excellent greyhound tipsters that have shown a consistent winning record.

Click Here To Trial Our Number 1 Greyhound Tipster

[sc_fs_multi_faq headline-0=”h2″ question-0=”How do you make money betting on Greyhounds?” answer-0=”One of the easiest ways to make money betting on Greyhounds is with a proven tipster. Such as Premier Greyhound tips.” image-0=”” headline-1=”h2″ question-1=”Who is the best free Greyhound tipster?” answer-1=”Time form and Sporting life both provide free tips selections for Greyhounds.” image-1=”” headline-2=”h2″ question-2=”Where can I bet on Greyhound Racing?” answer-2=”Most bookmakers offer greyhound racing. Along with betting exchanges such as Betfair, Smarkets and Matchbook.” image-2=”” count=”3″ html=”true” css_class=””]

Why Bookmakers Limit Or Close Accounts, Can You Stop It

You have received an email from your bookmaker, which goes something like this.

After reviewing your account we can no longer offer you promotions and your stakes may be subject to limitation.

On further inspection you log into your account, try to place a bet and…………………

Why bookmakers limit accounts

Find that you are only allowed to bet a very small of money.

Have You Done Something Wrong!

Whereas before a bookmaker like Skybet/Bet365/William Hill would allow you to stake several hundred even thousands. Now they are saying that you are only allowed a paltry £4.55.

Bookmaker account closures and limitations are becoming more and more common!

Why Bookmakers Limit Or Close Accounts

Sometimes bookmakers do have legitimate reasons to close accounts. Perhaps you already have an account and are using trying to open multiple accounts in your own name. This is against most bookmakers terms and conditions which will result in them closing them down.

Another reason is they may suspect that someone is using stolen data or identity to open a betting account. Which again is a very legitimate reason to close someones account

However very often a bookmaker closes accounts to protect their business. In the case of bookmakers limiting accounts this is always the case.

Why bookmkaers close accounts

Basically they are saying no more “no mas” we don’t want to lose any more money to you.

It’s an admission by them that you are beating them at their own game or that at least they think you will beat them at their own game in the long term.

So they either close your account completely or limit you to such small amounts that you can’t really hurt their bottom line.

Here are the main reasons bookmakers close or limit accounts.

  • Matched Betting ✔ 
  • Arbitrage ✔
  • Making Bets That Consistently Beat The Closing Odds ✔
  • Betting Like A Professional Gambler (Clear Profitable Pattern Of Bets) ✔
  • Your Account Is In Decent Profit ✔

Basically if you are in able to make consistent profits then they don’t want your business.

Are Bookmakers Allowed To Limit And Close Your Account?

Unfortunately in the majority of countries there is nothing you can do about a bookmaker closing your account.

One slight ray of hope has appeared out of Spain. Where Bet365 were ordered to restore the betting limits for a number of Spanish customers, after it they were taken to court.

(This happened in 2019, but unfortunately hasn’t effected bookmaker behaviour.)

Bookmkaer limits Bet365
£4.55 limits seem to be a common theme?

However here in the UK this is certainly not the case and bookmakers are given free rule over who they can provide betting accounts for and who they cannot.

There is no law in place can that stop a bookmaker from closing your account and refusing to take a bet.

This means that bookmakers will continue to milk losing customers whilst turning away profitable ones.

How Can I Stop Bookmakers Limiting Or Closing My Account?

There is one clear way to stop bookmakers from limiting or closing your account.

Are you ready for it…………..

Don’t try to make a profit your betting and lose to the bookmakers over the long term.

Honestly with bookmakers such as Bet365, William Hill, Ladbrokes etc that is the only way to keep your accounts healthy.

Another option is to use betting shops. Although eventually you will also get limited if you don’t bet too frequently and move around shops. Then you can usually get your bets on for a longer period of time in comparison to online bookmakers.

Bookmaker Shops

They won’t accept any winning bettors long term. It is not in their business interest and with no law to stop them, they are going to remove the biggest expenses from their business. Which is winning sports bettors

Obviously I wouldn’t expect anyone to actively try to lose but that’s the truth. If you are winning long term then there is no chance of keeping soft bookmaker accounts.

Want to learn how to extend the life of your betting accounts?

Read This Article – 5 Way To Prolong Your Betting Account

Bookmakers That Don’t Limit Or Close Accounts

Betting exchanges are websites that don’t limit or ban winning players. They use a different betting model to make a profit.

Instead of making money off losing bettors betting exchanges use a commission model where you are charged on winnings. This is generally 2% across the majority of betting exchanges.

It should be noted if you are very successful on the betting exchanges you may need to pay a higher percentage in commission.

Betting Exchanges No Limits

The major betting exchanges are –

  • Betfair
  • Smarkets
  • Matchbook
  • Betdaq

There are a lot of similarities between the three with Betfair being the oldest and most popular. However in recent times it has had a lot of negativity for its frequent maintenance issues. Whilst liquidity is still good on the platform its unreliability is an issue.

Smarkets is next on the list. Used by the majority of matched bettors and arbitrage bettors. The platform itself is very stable with very little unplanned downtime.

Next up is Matchbook. Similar to Smarkets it is used in the UK by a lot of matched bettors/arbitrage bettors.

The amount of money to be matched seems to be lower then Smarkets on the majority of markets. Smarkets also tends to offering better market spreads with less gaps compared to Matchbook.

Matchbook No Limits

Betdaq doesn’t really seem to have much going for it. It is the least popular of the betting exchanges. Has changed ownership a few times and introduced a sportsbook. Occassionally they offer 0% commission for certain events which is worth keeping an eye out for.

Out of the four Betting Exchanges listed my personal preference would be Smarkets.

It is the betting exchange I use the most, have had very little issues with and currently seems to be much more stable then Betfair. 


We have covered why bookmakers close or limit accounts throughout this article.

Overall unless there is a law that comes into place which forces bookmakers to take bets from everyone.

Then the winning sports bettor is always going to end up being closed or limited very small amounts by bookmakers. Ultimately if a business can remove its biggest expense and breaks no law doing it. Then they are going to exercise their right to do so.

The best option if you don’t want your account closing or being limited. Is to open an account with a betting exchange where being a successful bettor isn’t a reason to close your account.

(This article features affiliate links. This means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you.

I use or have used any product I review. If I recommend them it is because I believe they are helpful, useful and offer value to their customers.

Please do not spend any money on these products unless you feel they will give you value or that they will help you achieve your goals.)

6 Strategies To Make Winning Football Bets 2022

Making winning football bets and consistently making money from sports betting, sounds like a great way to earn an extra income!

However is it really POSSIBLE?

Yes of course it is, there are people that make money long term betting on football.

In this article we are going to look at 6 strategies to make winning football bets in 2022.

6 Strategies To Make Winning Football Bets 2022

Follow A Proven Tipster

Number one – follow a proven football tipster that make winning football bets.

Sounds easier then it is!

There are thousands of football tipsters on the internet, the vast majority will tell you that they win. The truth however is that the vast majority will lose. Some of these tipsters will even work alongside bookmakers, making a profit on the percentage of losses from players they refer.

When looking for a tipster that provides winning football tips we look for the following.

Long Term Record ✔

Verified By Third Party ✔

Attainable Odds ✔

One tipster that check all these boxes is – Bookie Insiders Football (Neil Macdonald Tips.)

Bookie Insiders Long Term Results

Read Our Bookie Insiders Review Here

Another tipster that provides free winning football bets on Twitter is Bet On Value.

This Twitter account is one that we have been following and getting winning football bets from for a few years. the bets are very well thought out, expertly reached and overall profitable.

You can follow the account here.

If you are looking to find winning football tipsters with long term records, the two above are excellent.

Reacting To Team News And Events

Next up we have reacting to team news and events quickly, which can enable you to make winning football bets.

Especially in this era of covid. Reacting quickly to team news can be very profitable. This is because changes in team news, change the odds of a game.

For example a Liverpool team without Salah, Mane and Van Dijk is going to be lees likely to win. In comparison to a Liverpool team that has all 3 in the starting line up.

6 Strategies To Make Winning Football Bets 2022

Above is an example of the change in odds for Arsenal. When a starting line up without key players was released. The odds drifted as the betting market realized Arsenal would be less likely to win.

If you can get information earlier then the rest of the market, this is a great way make winning football bets long term.

Betting Live At The Game

Moving on to the third strategy, which is maybe one you hadn’t considered.

Within today’s betting industry there is a massive focus on live betting. There are markets for cards, corners, player passes, player shots, throw ins etc.

A lot of these in-play markets are present even in lower league football. Where are there are not as many eyes on the game and bookmakers data feeds will not be as quick.

Make Winning Football Bets Bet365
Your focus could be on corner markets.

This can create an opportunity for someone that is live at the game!

Whereas the data provider will be waiting for the referee to give a yellow/red card before it can be sent to Bet365. If your watching the game live and its obviously going to be a card. You can look to process your bet ahead of them.

Potential penalties, dangerous free kicks, obvious fouls with should result in a card. There are multiple angles to look at from a live perspective to create an edge.

This is also known as court siding and is popular in other sports

Click Here To Receive Free Betting Tips From Proven Winning Tipsters

Matched Betting – Lowest Risk

On to the fourth strategy, this strategy is a little bit more well known but extremely effective.

You want to make winning football bets that avoid any type of variance?

Matched betting is the answer!

This involves using bookmaker promotions and free bets that make money over the long term.

For example Bet365 like to hand out £5 free bets every weekend on the Premier League.

6 Strategies To Make Winning Football Bets

By backing a Premier League selection with the £5 free bet and laying it on an exchange. There is the ability to guarantee a profit no matter the outcome.

In the below example £3.93 is guaranteed from a £5 bet.

Image courtesy of Oddsmonkey Matched betting service

£5 free bets are also on the lower scale. There are also £50, £25 and £10 free bets handed out by bookmakers like Bet365.

Making matched betting an excellent strategy for making money from the football betting markets.

Click Here To Learn Matched Betting

Arbitrage Betting

Next on the list of winning football betting strategies is arbitrage betting!

Have you ever wondered how do I win a bet every time?

Is this even possible?

Arbitrage betting is a strategy that actually does allow you to win every bet you make.

This strategy allows you to cover all outcomes of an event to guarantee a small profit on your stake. Usually ranging from 1-5%. Which may not sound like a lot however used consistently these small profits quickly add up.

Image courtesy of Oddsmonkey Matched betting service

It differs from matched betting as there is no free bet being used. The profit comes from the difference in odds.

In the example above over 2.5 goals with William Hill is 1.89, whilst the under 2.5 goal market is 2.2 with Bet365. By backing both these outcomes a profit of £3.32 can be locked in no matter the outcomes, using £200 in total stakes.

Arbitrage betting is a great low risk if your looking to make winning football bets.

Value Betting

Last but certainly not least is value betting!

Value betting involves using the betting markets as an indicator to highlight value with bookmakers that are lagging behind.

Rebelbetting Graph

Image Courtesy Of Rebel Betting

This strategy is based on the theory that sharper bookmaker (which take money from winning bettors), Are better at adjusting their odds then soft bookmakers (which ban winning bettors.)

By following the odds movement at the sharp bookmaker and betting exchanges (Pinnacle, Betfair). Value can be identified with the soft bookmaker (Bet365, William Hill etc.)

There is a large amount of data which shows this strategy is a winning one over the long term.

Click Here To Learn Value Betting


There you have it 6 strategies to make winning football bets in 2022.

These strategies can allow you to become a successful football gambler going forward.

Covering multiple different angles depending on your risk approach. Any winning football betting strategies that we have missed out or you want to share.

Comment below.



(This article features affiliate links. This means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you.

I use or have used any product I review. If I recommend them it is because I believe they are helpful, useful and offer value to their customers.

Please do not spend any money on these products unless you feel they will give you value or that they will help you achieve your goals.)