The Best 5 Sports Betting Books For Successful Betting

Sports betting is a huge industry but it can be hard to find good reading material related to sports betting.

Here are the 5 best sports betting books that I have read.

Best Sports Betting Books

Squares And Sharps, Suckers And Sharks

best sports betting books

Written by well renowned sports betting writer Joseph Buchdahl. Who writes for the bookmaker Pinnacle and is also the author of two other highly rated sports betting books. 

Squares and Sharps, Suckers and Sharks is Buchdahl’s latest offering. This book takes a stark and realistic look at the sports betting markets. It isn’t a book that encourages sports betting or has tales of people winning millions. In fact in might do the polar opposite, it isn’t an easy read nor does it intend to be.

This book tackles the science and probability behind gambling. It looks at the psychology and often irrational behaviour of human beings in relation to gambling.

Whilst this book might not provide the answers to becoming a profitable sports bettor. It will certainly make you analyze and question your own process in finding profitable sports bets.

Squares and Sharps, Suckers and Sharks is a really interesting read. If you are aiming to make money long term from the sports betting markets then this book is a must.

Buy It Now

Gambling For Life – Harry Findlay

best sports betting books

Gambling For Life by Harry Findlay is a very different read to the first selection. Where as Squares and Sharps, Suckers and Sharks is a book that makes you question whether you should be sports betting at all. Gambling For Life is a much easier read as it documents the story of colorful professional sports bettor Harry Findlay.

Although its probably not a book that is going to aid your sports betting. I found Gambling For Life a very enjoyable read of an old school gambler that often through caution to the wind.

Putting your entire bankroll on one football match is not something you find Tony Bloom or Zeljko Ranogajec doing. But that is part of the charm of Harry Findlay. He isn’t a gambler that always stuck to staking sensibly and following the rules.

He was a risk taker and it makes great reading.

Buy It Now

Enemy Number One – Patrick Veitch

best sports betting books

Enemy Number One is the autobiography of professional sports bettor Patrick Veitch. Veitch is estimated to have made over £10 million profit from betting on horse racing.

This book details the beginnings of his betting career as a student studying maths at Cambridge. Through to his career as a full time sports bettor. Along the way Veitch became a target for extortion from a dangerous criminal who later would go on to be tried for murder.

Veitch never reveals his betting methods or goes on to write about how he was able to consistently find value in the horse betting markets. However the book does detail how he ran his betting operation and was able to get down large amounts of money at bookmakers all across the country.

If you are interested in sports betting and particularly the horse racing markets then Enemy Number One is a recommended read.

Buy It Now

Trading In The Zone

best sports betting books

Trading In The Zone by Mark Douglas is not a book about sports betting. It is based on trading the stock market however a lot information provided is this book can be applied to sports betting and sports trading very well.

This book tackles the psychology behind good and bad trading. It is often regarded as the bible when it comes to books on trading psychology.

Trading In The Zone’s main message is to not bring our emotions into trading (betting) as this has no effect on the market itself. The market doesn’t care if you have just had an blazing argument with your wife and it won’t give you back 50% of your bankroll if you decide to take out your frustrations this way.

Douglas teaches that discipline and controlling the variables that you are able to. Are the key factors in what makes a profitable trader (sports bettor).

If you are looking for a book that can you help you understand the psychological traits behind being a successful sports bettor then Trading In The Zone is a good choice.

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Fixed Odds Sports Betting 

best sports betting books

For book number five we return to author Joseph Buchdahl. Fixed Odds Sports Betting was written in 2003 but still holds up as one of the best sports betting books around.

Buchdahl was a former bet runner for the previously mentioned Patrick Veitch and in looking to emulate him has spent a huge amount time collecting sports betting data. Looking for ways in which to profit from the sports betting markets.

Fixed Odds Sports Betting aims to teach its readers the fundamentals of bookmaking. It takes a thorough mathematical look at sports betting with an in depth look at various staking plans.

This book is an excellent introduction to sports betting for novice bettors. Whilst also appealing to experienced bettors looking to get a better grasp on some of the key fundamentals behind investing in sports betting.

Buy It Now

Looking to make money from the sports betting markets.

Check out our recommendations below.


Smart Sports Trading And Betting Service – 2019 Results

Halfway through 2019 I started sending out free betting and trading selections.

Lets take a look at the results.

So you can see from the graph above that over the course of a six month period a very small profit of 0.74 points was made.

There were a total of 106 bets.

Football bets accounted for a loss of -5.51 points.

MMA bets made a profit of 6.25 points.

I am a little disappointed with the results however 106 is not a large amount of bets and I am still confident I have an edge.

Dropping football and concentrating on MMA could be an option but I think that would be rash at this point.

Long term stats are still very positive.

In terms of trading I didn’t sent out much trading advice in 2019.

When trading team news you often need to react quickly, trading these situations whilst also trying to advise others just does not really work. The markets move too quickly for this to be viable.

So going forward I will still be providing betting advice however I won’t be sending out pre match trading advice.

2020 will hopefully be a year where a decent profit is made.

You can view full results below.

Full Results

Date Sport Selection Stake Odds Result Overall P/L
23/06/19 Football Morocco IP 2 1.63 1.26 1.26
25/06/19 Football Ghana 2 1.73 -2 -0.74
30/06/19 Football Shanghai SIPG IP 1 2.12 1.12 0.38
05/07/19 Football Guangzhou Evergrande IP 1 2.08 1.08 1.46
08/07/19 Football Djurgarden IP 1 1.9 -1 0.46
10/07/19 Football Senegal IP 2 1.73 1.46 1.92
10/07/19 Football Slovan Bratislava IP 1 1.9 -1 0.92
12/07/19 Football Lay Henan Jianaye IP 0.23 1.23 -0.23 0.69
20/07/19 Football C Osaka IP 1 1.89 -1 -0.31
27/07/19 Football Viktoria Plzen IP 1 1.65 0.65 0.34
27/07/19 Football Palmeiras IP 1 1.88 -1 -0.66
28/07/19 Football Shanghai SIPG IP 1 2.36 -1 -1.66
02/08/19 Football Beijing Guoan IP 1 1.9 0.9 -0.76
03/08/19 Football Shanghai SIPG IP 2 1.62 -2 -2.76
10/08/19 Football Bournemouth game over 1.5 goals 1 1.81 0.81 -1.95
01/09/19 Football Atletico Madrid 1 2.1 1.1 -0.85
14/09/19 Football Juventus 1 1.87 -1 -1.85
14/09/19 Football PSG IP 2 1.55 1.1 -0.75
14/09/19 Football Lay Augsburg 0.12 1.12 -0.12 -0.87
16/09/19 Football Lay Lecce IP 1 2.74 -1 -1.87
21/09/19 Football Everton IP 1 1.87 -1 -2.87
21/09/19 Football Juventus IP 2 1.8 1.6 -1.27
24/09/19 Football Juventus IP 1 2.3 1.3 0.03
25/09/19 Football Atletico Madrid IP 1.5 1.7 1.05 1.08
25/09/19 Football Napoli IP 2 1.65 -2 -0.92
27/09/19 Football Fulham IP 1 1.74 0.74 -0.18
02/10/19 Football Valencia DNB 1 2.02 -1 -1.18
06/10/19 Football Roma IP 1 1.9 -1 -2.18
12/10/19 Football Romania IP 1.5 1.7 1.05 -1.13
13/10/19 Football Croatia DNB 1 1.73 0 -1.13
18/10/19 Football Frankfurt Lay IP 0.2 1.2 -0.2 -1.33
19/10/19 Football Leicester IP 1.5 1.84 1.68 0.35
19/10/19 Football Lyon IP 1 1.97 -1 -0.65
20/10/19 Football AC Milan IP 2 1.42 -2 -2.65
22/10/19 Football Juventus IP 1 2.22 1.22 -1.43
26/10/19 Football Schalke vs Dortmund Over 2.5 1 2.02 -1 -2.43
31/10/19 Football AC Milan IP 1 2 1 -1.43
01/11/19 Football Galatasary 2 1.58 1.16 -0.27
01/11/19 Football Dijon Lay 2 3 -2 -2.27
02/11/19 Football Bayern Munich Lay 1.2 2.2 1 -1.27
02/11/19 Football Man City IP 2 1.57 1.14 -0.13
05/11/19 Football Laying Inter Milan 0.26 1.26 0.73 0.6
09/11/19 Football Lay Union Berlin 0.2 1.2 -0.2 0.4
09/11/19 Football Tottenham IP 1.5 1.77 -1.5 -1.1
14/11/19 Football France BTTS No 2 1.23 -2 -3.1
22/11/19 Football Dortmund IP 2 1.57 -2 -5.1
23/11/19 Football Barcelona IP 2 1.64 1.28 -3.82
23/11/19 Football Everton IP 2 1.82 -2 -5.82
23/11/19 Football Wolfsburg lay 0.16 1.16 -0.16 -5.98
26/11/19 Football Lokomotiv Moscow 0.5 4.4 -0.5 -6.48
01/12/19 Football Sevilla IP 1.5 1.82 1.23 -5.25
01/12/19 Football Juventus IP 1 2.3 -1 -6.25
04/12/19 Football Leicester IP 1.5 1.73 1.09 -5.16
15/12/19 Football Besiktas 1.5 1.7 -1.5 -6.66
21/12/19 Football RB Leipzig 1.5 1.77 1.15 -5.51
22/06/19 MMA Rafael Lovato JR 0.5 5 2 2
29/06/19 MMA Demain Maia 2 1.62 1.24 3.24
29/06/19 MMA Vinc Pichel 1 3.4 2.4 5.64
06/07/19 MMA Jack Marshman 0.5 5 -0.5 5.14
06/07/19 MMA Gilbert Melandez 0.5 4 -0.5 4.64
06/07/19 MMA Jorge Masvidal 1 3 2 6.64
13/07/19 MMA Brianna Van Buren 1 2 1 7.64
21/07/19 MMA Raquel Pennington 1 2.37 1.37 9.01
21/07/19 MMA James Vick 1 2.37 -1 8.01
28/07/19 MMA Erik Koch 1 2.1 1.1 9.11
28/07/19 MMA Jotko 2 1.61 1.22 10.33
28/07/19 MMA Edgar By Decision 0.5 7.5 -0.5 9.83
02/08/19 MMA Robbie Lawler 1 3 -1 8.83
02/08/19 MMA A.Shevchenko 1 1.77 0.77 9.6
11/08/19 MMA Humberto Bandenay 1 2.1 -1 8.6
17/08/19 MMA Gabriel Benitez 0.5 3.75 -0.5 8.1
17/08/19 MMA Anthony Pettis 1 1.91 -1 7.1
17/08/19 MMA Raphael Assuncao 0.5 2.9 -0.5 6.6
17/08/19 MMA Stipe Miocic 2 2.25 2.5 9.1
23/08/19 MMA Matt Mitrione 1 0.91 -1 8.1
30/08/19 MMA Jessica Andrade 2 1.65 -2 6.1
08/09/19 MMA Teemu Packalen 0.5 2.9 -0.5 5.6
08/09/19 MMA Lerone Murphy 0.5 5 0 5.6
15/09/19 MMA Misha Cirkunov 1 2.1 1.1 6.7
15/09/19 MMA Donald Cerrone 1 2.7 -1 5.7
21/09/19 MMA Angela Hill 1 1.73 0.73 6.43
21/09/19 MMA Jeremy Stephens 1 1.91 0 6.43
28/09/19 MMA Marc Diakiese 1 1.7 0.7 7.13
28/09/19 MMA Khalil Rountree 1 1.9 -1 6.13
28/09/19 MMA Jared Cannonier 1 3.1 2.1 8.23
06/10/19 MMA Dan Hooker 1 1.73 0.73 8.96
12/10/19 MMA Cub Swanson 1 2.55 1.55 10.51
12/10/19 MMA Mackenzie Dern 1.5 1.73 -1.5 9.01
19/10/19 MMA Deronn Winn 1 1.91 -1 8.01
19/10/19 MMA Jeremy Stephens 1 2.02 -1 7.01
19/10/19 MMA Maycee Barber 1 1.8 0.8 7.81
27/10/19 MMA Frank Camacho 1 2.38 -1 6.81
02/11/19 MMA Stephen Thompson 2 1.8 1.6 8.41
02/11/19 MMA Blagoy Ivanov 1 2 -1 7.41
09/11/19 MMA Davey Grant 1 2.75 1.75 9.16
17/11/19 MMA Antonio Arroyo 1 2.14 -1 8.16
17/11/19 MMA Barao via submission 0.3 13 -0.3 7.86
07/12/19 MMA Rothwell 1.5 1.71 1.06 8.92
07/12/19 MMA Ladd 3 1.66 1.98 10.9
14/12/19 MMA Overeem 1 1.92 -1 9.9
14/12/19 MMA Jose Aldo 1 2.75 -1 8.9
14/12/19 MMA Ian Heinisch 2 1.73 -2 6.9
14/12/19 MMA Yan Decision 1 2.87 -1 5.9
14/12/19 MMA Neal Decision 0.5 3.25 -0.5 5.4
19/12/19 MMA Mike Rodriguez 1.5 1.88 -1.5 3.9
07/12/19 Boxing Joshua Decision 0.5 5.7 2.35 6.25

Smart Sports Trading And Betting Service Results – Month 3

The Smart Sports Free Trading And Betting Service has been running for 3 months now.

Lets take a look at the results.

Date Sport Selection Stake Odds Result Overall P/L
22/06/19 MMA Rafael Lovato JR 0.5 5 2 2
23/06/19 Football Morocco IP 2 1.63 1.26 3.26
25/06/19 Football Ghana 2 1.73 -2 1.26
29/06/19 MMA Demain Maia 2 1.62 1.24 2.5
29/06/19 MMA Vinc Pichel 1 3.4 2.4 4.9
30/06/19 Football Shanghai SIPG IP 1 2.12 1.12 6.02
05/07/19 Football Guangzhou Evergrande IP 1 2.08 1.08 7.1
06/07/19 MMA Jack Marshman 0.5 5 -0.5 6.6
06/07/19 MMA Gilbert Melandez 0.5 4 -0.5 6.1
06/07/19 MMA Jorge Masvidal 1 3 2 8.1
08/07/19 Football Djurgarden IP 1 1.9 -1 7.1
10/07/19 Football Senegal IP 2 1.73 1.46 8.56
10/07/19 Football Slovan Bratislava IP 1 1.9 -1 7.56
12/07/19 Football Lay Henan Jianaye IP 0.23 1.23 -0.23 7.33
13/07/19 MMA Brianna Van Buren 1 2 1 8.33
20/07/19 Football C Osaka IP 1 1.89 -1 7.33
21/07/19 MMA Raquel Pennington 1 2.37 1.37 8.7
21/07/19 MMA James Vick 1 2.37 -1 7.7
27/07/19 Football Viktoria Plzen IP 1 1.65 0.65 8.35
27/07/19 Football Palmeiras IP 1 1.88 -1 7.35
28/07/19 MMA Erik Koch 1 2.1 1.1 8.45
28/07/19 MMA Jotko 2 1.61 1.22 9.67
28/07/19 MMA Edgar By Decision 0.5 7.5 -0.5 9.17
28/07/19 Football Shanghai SIPG IP 1 2.36 -1 8.17
02/08/19 MMA Robbie Lawler 1 3 -1 7.17
02/08/19 Football Beijing Guoan IP 1 1.9 0.9 8.07
02/08/19 MMA A.Shevchenko 1 1.77 0.77 8.84
03/08/19 Football Shanghai SIPG IP 2 1.62 -2 6.84
10/08/19 Football Bournemouth game over 1.5 goals 1 1.81 0.81 7.65
11/08/19 MMA Humberto Bandenay 1 2.1 -1 6.65
17/08/19 MMA Gabriel Benitez 0.5 3.75 -0.5 6.15
17/08/19 MMA Anthony Pettis 1 1.91 -1 5.15
17/08/19 MMA Raphael Assuncao 0.5 2.9 -0.5 4.65
17/08/19 MMA Stipe Miocic 2 2.25 2.5 7.15
23/08/19 MMA Matt Mitrione 1 0.91 -1 6.15
30/08/19 MMA Jessica Andrade 2 1.65 -2 4.15
01/09/19 Football Atletico Madrid 1 2.1 1.1 5.25
08/09/19 MMA Teemu Packalen 0.5 2.9 -0.5 4.75
08/09/19 MMA Lerone Murphy 0.5 5 0 4.75
14/09/19 Football Juventus 1 1.87 -1 3.75
14/09/19 Football PSG IP 2 1.55 1.1 4.85
14/09/19 Football Lay Augsburg 0.12 1.12 -0.12 4.73
15/09/19 MMA Misha Cirkunov 1 2.1 1.1 5.83
15/09/19 MMA Donald Cerrone 1 2.7 -1 4.83
16/09/19 Football Lay Lecce IP 1 2.74 -1 3.83
21/09/19 MMA Angela Hill 1 1.73 0.73 4.56
21/09/19 MMA Jeremy Stephens 1 1.91 0 4.56
21/09/19 Football Everton IP 1 1.87 -1 3.56
21/09/19 Football Juventus IP 2 1.8 1.6 5.16
24/09/19 Football Juventus IP 1 2.3 1.3 6.46
25/09/19 Football Atletico Madrid IP 1.5 1.7 1.05 7.51
25/09/19 Football Napoli IP 2 1.65 -2 5.51
27/09/19 Football Fulahm IP 1 1.74 0.74 6.25
28/09/19 MMA Marc Diakiese 1 1.7 0.7 6.95
28/09/19 MMA Khalil Rountree 1 1.9 -1 5.95
28/09/19 MMA Jared Cannonier 1 3.1 2.1 8.05

After a pretty strong start we hit a small downswing and now the profit levels are close to what they were after month 1.

Not a tonne to comment on really its the natural variance of betting. I tend to go for bets that I am very confident in rather then large volume.

If you followed the service from the start.

Someone betting betting £100 a point would have made £805

At £50 a point a profit of £402.50

£10 a point would have made a profit of £80.50.

This service is still free to join at the moment.

If you would like to join and want more information please click here.


Make Money Sports Betting And Trading – 7 Methods For Finding An Edge

You need an edge in the sports betting markets to make money.

Finding An Edge – Sports Betting And Betfair Trading

First off what is an edge in sports betting and trading?

An edge is the reason that you make money from sports betting.

A simple example of an edge that is well documented and used by many is matched betting and arbitrage. Matched betting involves using bookmaker promotions to make frequent profits. Arbitrage capitalizes on bookmakers being slow to move their odds allowing profit to be made on all outcomes. 

However the trouble with these edges is that it isn’t easily scalable and it relies on soft bookmakers. Who eventually won’t want your business and limit you to pennies.

That leaves a lot of people searching for an edge that is sustainable over the long term.  An edge that offers more scalability and the potential for larger profit.

Finding An Edge - Sports Betting And Betfair TradingBut what processes can you use to find an edge?

Lets have look at some potential ways to find an edge in both sports betting and sports trading.

Past Data

One way of looking at finding an edge is to analyse past data. This may reveal profitable trends that potentially still exist in the current markets. Which then can lead to a profitable betting strategy.

Two big advocates of this type of analysis are Cassini. The man behind the sports betting blog green all over, who frequently puts up betting systems based on past profitable trends.

Finding An Edge - Sports Betting And Betfair Trading

Jon Roberts the man behind the software Predictology. Is also a fan of using past data to look at building profitable betting strategies for the current betting markets.

Is there a downside to using past data?

Well just because something has happened in the past doesn’t guarantee it is going to happen in the future.

However it is certainly a good indicator to use and might highlight some area’s that could be exploitable.


If you have an interest in sports betting. Then you will have probably come across a few mathematical models that people use to try and find value in the betting markets.

For those that are mathematically minded. Developing a sports betting model might be the answer to developing an edge.

It is thought that many of the largest betting syndicates in the world use mathematical modelling for sports betting.

One such syndicate was the legendary brain trust headed by Billy Walters.

Lets take a look at a few models which have been used to try and find value in sports betting.

Elo Ratings

The idea of Elo ratings is that each team has a rating. Stronger sides will be given a higher rating compared to weaker sides. For example Manchester United would be given a higher rating then Brighton.

Elo ratings are constantly changing, they are calculated based upon the results of matches. When two sides play, the winner of a match will gain a certain number of points in their rating. The losing team loses the same amount.

The number of points won or lost in a match will depend on the difference in the Elo ratings of the teams. By beating stronger teams a side will increase there points by more then by beating a weaker side.

Applying Elo Ratings To Sports Betting

Finding An Edge - Sports Betting And Betfair Trading

Poisson Distribution

Poisson distribution is a mathematical concept. Used for translating mean averages into a probability for variable outcomes across a distribution.

This is used in football betting for example to calculate on average how likely a team are to score a certain number of goals.

Here are some good articles on Poisson distribution in betting.

Poisson Distribution: Predict the score in soccer betting

Football Prediction Model: Poisson Distribution

Expected Goals

In football the expected goals model has risen in popularity lately. Being used quite often in post match analysis by television pundits.

Expected goals is a metric which assesses every chance, it is a way of assigning a value to every attempt at scoring a goal. Each attempt is given a value based based on the expectancy of how likely it is to be scored.

For example an effort from less than six yards out in front of goal was given a rating of  0.91xG. It was such a good chance it should be scored 91% of the time.

Using an expected goals model could indicate how “lucky” or “unlucky” a teams results have been. Which could indicate value on teams that may have been performing well on expected goals but not getting the results.

An analysis of expected goals models

Live Pictures

They say a picture paints a thousand words. Often live pictures can tell you much more about a game then the in play stats.

We live in an age where there are free streams of football games all around the world. On a given day you can watch the Japanese league in the morning, the Romanian league in the afternoon and finish off with La Liga at night.

There are quite a few football traders for example that swear by trading only with live pictures.

Finding An Edge - Sports Betting And Betfair Trading

Psychoff may be one of the best known football traders in the world. He has stated on his twitter account that he makes his goal alert trading decisions based on watching live games. Surprisingly also stating that he doesn’t use statistics for these trades.

With live pictures you can pick up on adjustments in tactics. In football games you can read the tempo and flow of a game. See the weather conditions, body language of players. Having live pictures can often give you a lot of extra information when deciding to make a bet.

Combined with knowledge of the sports and teams. Live pictures might be enough to give you a profitable edge in the markets.

Beating The Closing Odds

In sports betting. If you can consistently beat the closing odds at sharp bookmakers. Then its likely that you are consistently finding value.

Major sports betting markets are pretty efficient. There has been quite a few studies which have shown this using Pinnacle’s closing odds as an example.

Because they are so efficient if you are able to constantly beat the closing odds (after the inclusion of vig). Then you will most likely have found yourself a profitable betting system.

In fact the profitable sports betting tool Trademate is based on this very concept.

Finding An Edge - Sports Betting And Betfair Trading

Trademate scans for odds across a high number of bookmakers. When it finds odds that are higher then those at the sharp bookmakers it advises a bet.

This is also known as value betting.

It is perhaps one of the simplest ways of finding value in the sports betting markets.

If you are looking for high turnover and a proven method of making money. Value betting is probably one of the easiest ways to do this.

The drawback to this style of betting is that it again relies on soft bookmakers.

Experiencing The Markets

This could probably be classed as using past data.

However specifically relating to Betfair trading I think it deserves its own section.

Experiencing the markets over and over can really help you see potential opportunities for profit.

I will use football as an example as this is the sport I trade the most.

A lot of my own pre match trading strategies were created by watching lots of market movements. Noting odds days in advance for games. Tracking what the odds were leading up to game day and eventually noting the closing odds.

If you do this you start to see patterns and understand what moves a market pre match.

Finding An Edge - Sports Betting And Betfair TradingTeam news is always going to have a big effect on the market. But by watching markets I also learnt that performances mid week for teams playing in Europe will effect prices for games at the weekend.

If there is a question mark on whether a key player is likely to start, early odds movement can often be a good indication on how likely they are to play or not. As people with this information already will get their bets on before its public knowledge.

Caan Berry has also stated that he records all the horse racing markets he trades. So that he can experience these markets again and build better judgments for future markets. Allowing him to react quicker if future markets trade in a similar way to one he has already experienced.

In Depth Knowledge

As noted earlier in this article. The markets with the most amount of money traded are usually the most efficient.

However odds makers don’t put a huge amount of attention on some of the sports/events that don’t attract the big money.

For example the odds in the Portuguese second division are not going to be as efficient as the Champions league. So for a hardcore fan of the Portuguese second division, value might be easy to spot at first glance.

In lesser known sports/leagues an in depth knowledge may be enough to give you a profitable edge.

Contrarian Betting

The sport of mixed martial arts is still fairly young. Betting on the UFC is growing and odds makers are getting better at pricing up fights.

However if you have an in depth knowledge of the sport then there is great value to be found.

Given that you don’t see fighters week in week out. Along with the promotion of UFC being akin to pro wrestling with a narrative often being written. Occassionally you see some lop sided odds as the betting public often follow the narrative being portrayed.

Finding An Edge - Sports Betting And Betfair Trading

The best example of this is when Ronda Rousey fought Amanda Nunes.

Rousey was coming back after a year layoff on the back of vicious head kick loss. In a fight where she showed serious flaws in her fighting style.

Nunes was the new champion who had shown to be well rounded and was running through top level competition. On top of that she had shown she was an elite level striker, striking was Rousey’s biggest weakness.

All the media and promotion of the fight was behind Rousey comeback and somehow Nunes was odds of 2.8 as the defending champion come fight night.

The odds were way out of line due to the media being behind only one fighter.

Whenever the media are heavily behind one team/athlete. It is always worth looking at it from a contrarian point of view.


So we have looked at multiple approaches in finding an edge in the sports betting markets.

Depending on your personality and your own skill set some maybe more viable then others

Often a combination of the methods above will be used to find value.

Finding a long term edge in the Betfair trading or sports betting isn’t easy. But for those that do find them the rewards can be huge.

Looking to make money from the sports betting markets.

Check out our recommendations below.

The Biggest Sports Bettors In The World – 3 Men That Risk Millions Betting On Sport

Recently I was speaking to a friend about sports betting. He asked me who is the “Lionel Messi or Cristiano Ronaldo” of the sports betting world. It was an interesting question as who are the biggest sports bettors in the world?

The Biggest Sports Bettors In The World

Successful sports bettors don’t tend to glamour for the limelight. They have their edges in the sports betting markets and make money from it. If they were to reveal their methods and how they make money from sports betting, the markets would react and they would no longer be profitable.

So there is “no world series of sports betting” or “sports betting champions league.” There are however a few high profile sports bettors that are known among the media.

Billy Walters

The Biggest Sports Bettors In The World

Billy Walters is a big name in American sports betting. It is estimated that Walters has made tens of millions of dollars perhaps even hundreds of millions of dollars. 

Walters was originally for Kentucky. He moved to Las Vegas in the early 1980’s and formed his own betting syndicate. Walters betting operation was first described in the book “The Smart Money” by Micheal Konik.

Within the book the author goes into detail about Walters (although a pseudonym is used) betting operation. How he used multiple people to get his bets on. Difficulties he faced in getting sports books to accept his bets. Alongside the lengths and planning he had to go through to be so successful.

Although he has been largely secretive about his betting operations. He has been covered on ESPN and had a small television segment made about him.

Billy Walters has long been known as one of the biggest sports bettors in Las Vegas. However has most recently been making headlines after being convicted of insider trading.

Tony Bloom And Starlizard

The Biggest Sports Bettors In The WorldTony Bloom is the owner of UK based betting syndicate “Starlizard.” He is well known name among sharp sports bettors. It is estimated that Starlizard can have as much as £1 million staked on a single outcome of a football match.

Starlizard are known to run their betting operation with same devotion and analytics of a major hedge fund. Officially Stalizard describe itself as a betting consultancy. Which uses complex statistical models to generate football odds that are sharper than those offered by the Asian bookmakers and betting exchanges.

Bloom isn’t just involved with sports betting and has many other business ventures. In 2009 he became the chairman of his hometown club  after purchasing 75% stake in the club. Also investing £93 million into developing a new ground.

According to Business Insider UK the bulk of the money used in Stalizard’s operation comes from Tony Bloom. Described as a maths whiz. He is a veteran gambler and has competed in some of the highest stake poker tournaments around. In the early 2000’s he was estimated to have made millions from setting up online bookmaker and poker websites.

Much like Billy Walters, Tony Bloom is not one for the public limelight. With most articles containing second hand information about his betting activities. Bloom only chooses to talk with the media about his involvement in Bighton And Hove Albion.

Zeljko Ranogajec

The Biggest Sports Bettors In The World

Zeljko Ranogajec is rumoured to be one of the biggest gamblers in the world. It is estimated that his global annual turnover is more then $1 billion. Born in Australia in a family of Croatian immigrants. Zeljko first success in gambling came from the game of blackjack.

Allegedly Zeljko Ranogajec turned a bankroll of a few hundred dollars into millions through advantage playHe has also had notable wins in the game of Keno winning $7.5 million and in 2011 was inducted into the blackjack hall of fame.

When it comes to sports betting Zeljko Ranogajec is rumoured to bet significant amounts of money on horse racing. It is reported that his turnover accounts for nearly a third of the total for Betfair in Australia.

Ranogajec does not give any interviews. A lot of the speculation that surrounds him comes from second hand information. As with most large scale sports bettors there is not much for him to gain from revealing information about his betting activities.

Who Are Biggest Sports Bettors In The World?

The three sports bettors above are thought to turnover hundreds of millions perhaps billions annually. In truth though it is hard to know who the biggest sports bettors in the world are. As if you are profiting from sports betting on such a large scale it is in your interest to keep that knowledge to yourself. 

Some of the biggest sports bettor in the world may also not even be winning ones. I am sure there will a few rich oil merchants or Chinese businessman. Who bet huge amounts of money for thrills without the detailed analysis needed to be successful.

So whist little is known about the biggest sports bettors in the world. There are at least a few individuals that rumoured to be beating the sports betting markets on a massive scale.


Interested in sports betting, matched betting, advantage play or trading?

Read my attempt at making £1,000,000 from sports betting.


Further Reading

How Billy Walters became sports most successful and controversial bettor

Inside Starlizard: The story of Britain’s most successful gambler and the secretive company that helps him win

Zeljko Ranogajec




In-Play Football Betting Strategies – Finding Value In-Play

In-play betting is becoming more and more popular. Often the excitement of watching a game can be enhanced with a bet. Bookmakers know this and they often offer a multitude of markets to bet on in-play.

However the majority of the time if you are betting in-play you will find the best value at the betting exchanges. With betting exchanges you also have the option of trading your positions. If I am betting in-play then it is the exchanges that I will normally look to first.

Lets take a look at some in-play football betting and trading strategies that can be profitable with the right approach.

Inplay Football Betting Strategy – Laying The Draw

In-Play Football Betting Strategies
Laying the draw pre match

Laying the draw is a strategy that is used by most newcomers to football trading and is easy to follow. In the past many people used this strategy pre-match. They would lay the draw before the start of a game, wait for a goal to be scored and then hedge all outcomes hopefully for a profit. However as time has gone on this has become a less profitable and less popular strategy.

In-Play Football Betting Strategies
Laying the draw in-play

However another option with this strategy is to delay your entry into the trade. Look for games that are level in the second half and then look to lay the draw with the game inplay. Using this strategy you would lower the potential risk level as the draw odds are lower and take a higher profit if a goal is scored.

You don’t have to trade out of this position either. Some people are happy to lay the draw in the second half and move on to the next bet. Using this strategy as a straight betting method.

Laying The Draw In-Play – Optimal Conditions

  • Favourite needs to win – I want the favourite to be really pushing for a goal. Perhaps they are second place in the league and a win would put them top. Or maybe its a cup game and they really don’t want to go to a replay.
  • The underdog should show they can counter – If the underdog is just sitting back and soaking up the pressure without countering. Then we may as well just back the favourite if they are the only team that look like scoring.

Laying The Correct Score Strategy

Another strategy that can used exclusively with the betting exchanges is laying the correct score.

With this strategy we are looking to bet that there will be at least one more goal in the game. Now if you were to use this strategy pre match you would be laying at pretty high odds. In-play however you can often find good opportunities at much lower odds.

In-Play Football Betting Strategies

In the example above the score was 0-0 after around 60 minutes. Liverpool were the favourites playing at home. They found themselves trailing 0-1 on aggregate in a cup semi final. This meant that Liverpool needed a goal to have any hope of qualification. Liverpool pushed hard for the goal however it was Southampton who scored an injury time winner on the counter attack.

What type of conditions are ideal for these types of strategies?

Laying The Correct Score In-play – Optimal Conditions

  • Home team favourites are trailing by a goal – When a home team favourite is trailing and time is ticking down you will often see a great sense of urgency. Also the home crowd will often add extra pressure for them to push forward. 
  • There is only a one goal difference – When there is only a one goal difference it can make a big psychological difference to a players mentality. One goal seems within achievable even if there is only a few minutes remaining in the game.
  • Game tempo is also a key factor – Is the referee letting the game flow or continually stopping it? Are the leading team looking to counter or happy to sit back? Are tactical changes being made and substitutions?

Other In-Play Betting Strategies

There are a lot approaches you can take when looking to find value in the in-play betting markets. Niche markets can provide great value as they are often overlooked. The corner markets are a favourite for quite a few profitable tipsters that I have seen.

Then there are the over/under goals markets, the first half goal markets, total goals, next goal, Asian handicap markets. With so many markets and options available there are countless in-play betting strategies that you can try.

In-Play Football Betting Strategies
You might want to focus on the first half markets?

With in-play betting and trading the odds in these markets have to consistently change with the dynamics of the game. This often means there are is a lot of potential value bets to be found with the right research.

Where Can I Find Stats For In-Play Betting?

If you planning to bet in-play you might want to look at the statistics of previous games.There are a number of really good sites for football statistics. Here some recommendations which are all free to use.

  1. Soccerstats
  2. Whoscored
  3. Soccerway

In-Play Football Betting Strategies

My personal favourite is soccerstats. It has a great layout, is easy to use and gives you really great statistical breakdowns. Which you can see from the above screenshot.

Where can I get stats for games that have already started?

Most bookmakers will provide you a statistical breakdown of a game that they are offering in-play. What you should be aware of is that they might not always be 100% accurate.

I would always prefer to have live video for a game that I was intending to bet or trade. As not all shots on target are of the same relevance and possession stats don’t always indicate a teams dominance.

In-Play Football Betting Strategies

However if you can’t get live video. Here are some of my recommendations free sites that give live data on ongoing football matches.

  1. Total Corner
  2. Bet365 (Need funded account but free to view live stats)
  3. Flashscore (Have statistics for most major games)

In-Play Football Betting Strategies – General Advice

When you are looking to bet in-play you might sometimes be in a rush to place your bet. However if you really want to make money from any avenue of betting its important to get the best odds possible. On most occasions you will find this with a betting exchange such as Betfair. But sometimes you may find it with a bookmaker you have access too. Oddsportal have a live feed for in-play odds which you can use for a quick comparison when betting in-play.

Don’t force a bet or trade just because your watching a game. Often you will see bookmakers advertising “Milner to score the next goal at 9.0” during half time. These are exactly the types of bets you don’t want to make. There is a reason a bookmaker is promoting this bet because its terrible value.

If you want to find good value in the in-play markets then you will need to do your research. Wait like a sniper and then when everything aligns perfectly enter the market.

Why Social Media Tipsters Want You To Lose

If you like to bet on sports and are on social media you will have probably noticed there are a huge amount of tipsters and challenges going on.

One of the most common challenges is to take a relatively small amount of money say £10 and attempt to turn it into a £1000. This is done by rolling over your stake with each bet until a profit of £1000 is made.

Why Social Media Tipsters Want You To Lose

Challenges like these have become very popular with a number of these pages having hundreds of thousands of followers. Now I understand why these challenges are popular its like buying a lottery ticket. You have a small initial layout with the potential for a big win. One big thing a lot of these tipsters and pages fail to mention is they want you to lose.

Social Media Tipsters

This is how they make money. The business model for these twitter tipsters or facebook pages is to make an income as a bookmaker affiliate. Enticing new customers and being given a share of their losses is where their profit is made. Normally it will be between 10-30% of a referred players losses.

Whilst they might “boom” every winning tip and tell you they have made thousands in the past two weeks. Over the long term they only make money if you lose. Do you really want to follow betting tips from someone that profits only if you consistently lose? Seems like that would be a bad idea.

Social Media Tipsters

You will consistently see these types of tipsters pushing bookmaker sign ups. Claiming big profits whilst never recording past results and highlighting wins but barely acknowledging losses. 

In conclusion following these types of challenges and tipsters is not going to make you money in the long term. Possibly you could get lucky and turn £25 into £1000 or you might go on to lose £2500 by following a 100 of these challenges that don’t come off. The only people that are making money from these challenges are the guys running these twitter accounts and facebook pages. Not the people following them.

Is it possible to make money from sports betting?

So can you actually make money from sports betting?

Yes you can but it isn’t as easy as following some dude who says he will turn £10 into a £1000 in 10 bets.

It is said that only 1% of people betting on sports make a profit. If you compare the popularity of these tipsters and pages to the small amount of people following websites/blogs that give out solid sports betting advice. It’s easy to why the overwhelming majority of people lose money betting.

Social Media Tipsters
Matched betting profits from April 2017

If actually making money from sports betting and trading does appeal to you. An effective and profitable approach to take is matched betting. 

I have written an article detailing how to make money from matched betting here. This approach uses bookmaker promotions to guarantee a profit. There are hundreds of these offers available and if you are looking to make some extra money this is a great way to do it. It is probably the most consistent way to make money from sports betting.

Something else you may want to consider is looking into betting exchanges and sports trading. I have outlined how betting exchanges function is this article. In general they will offer you much better odds. They differ to bookmakers as they don’t make money on player losses. Rather they take a commission on winning bets or stakes which means that they also don’t ban winning accounts.

Please share this article if you know people that are following these shady social media tipsters. So at least they become aware they are betting on the advice of people that want them to lose.

If you want to start profiting from sports betting and trading. I recommend this service which currently contributing the biggest profit in my 50k in a year challenge.


Jonas Gjelstad – High Stakes Poker To High Stakes Sports Betting

Jonas Gjelstad Betting

Jonas Gjelstad – High Stakes Poker To High Stakes Sports Betting

Who Is Jonas Gjelstad?

Jonas Gjelstad is a high stakes poker player who turned his attention to sports betting. Originally from Norway Jonas started playing poker at a young age. 

Starting at low stakes sit and go tournaments before transitioning to heads up games. Jonas Gjelstad eventually Specialised in the game of PLO and quickly made his way to some of the higher stakes games online.

At the age of 20 years old he was appointed as an instructor for well known poker training site CardRunners.

Jonas Gjelstad Betting

Finding Value In Sports Betting

In the last few years Jonas has turned his focus towards sports betting.

Value betting was the approach that Jonas used initially to become a profitable sports bettor. Jonas stated that he would manually compare the odds between the sharp Asian bookmakers and soft European ones.

When the soft bookmakers offered greater odds then the Asian markets they would often become value bets after market movement. Jonas would take these value bets whenever they appeared.

Automating the process of finding value bets was one of the next steps in Jonas’s sports betting journey.

Jonas Gjelstad and some of his colleagues created a value betting tool which was later released to the public as Edgebet (which then later became Trademate.)

Jonas Gjelstad Betting

Finding himself limited from the majority of the soft bookmakers Gjelstad turned his attention to beating the sharper Asian betting markets. Applying what he learnt from studying the markets whilst value betting Jonas developed a way to profit from the sharper bookmakers.

In a video series which profiles Jonas Gjelstad’s sports betting activities he states that he turned an initial bankroll of $10k into $1,000,000 over 12 months time.

Whilst little is known about the way Jonas approaches the betting markets and how has been so successful. The way he has quickly progressed in both the poker world and sports betting world are pretty unheard of.

It will be interesting to see what the future brings for Jonas Gjelstad.

One thing is for sure he is obviously somebody who has mastered the art of gambling.


Jonas Gjelstad profile – video series 

Looking to make money from the sports betting markets.

Check out our recommendations below.

Trademate Sports Core Review – Will It Make You Money?

Trademate Sports Review – Will it make you money?

With the popularity of matched betting rising in the last few years there are a lot of people that realise there is money to be made from soft bookmakers.

Is value betting another way of taking money out of the bookmakers pockets?

After 3 months of using the Trademate Sports Core software lets take a look at the results.

Trademate Core Review

Key Stats

Bets 815
Total Staked £6,200.00
P/L £168.00
ROI (Return On Investment) 2.70%
ROC (Return On Capital) 15.30%


Trademate Sports Review

– The Results

If we take into account the 3 months worth of fees for the Trademate Core software ( £100 x 3) then we would be -£132 overall.

However the results may be a little misleading as I invested the minimum recommended amount suggested for the Trademate Core software.

I also used the lowest suggested staking method (low kelly) which meant that my bank was never in any danger but growth was slow.

You can see this in the graph below.

Trademate Core Review
The bank was never in any danger but growth was pretty slow.

Trademate Core is a very easy product to use and finding value bets is fairly simple. It takes maybe 10-20 mins to set up initially and then each time the software finds a value bet you get an alert with the suggested staking.

The filters are then saved for future use and any time you wish to find value bets for your selected bookmakers you just log in to the software.

There are occasionally some problems with the software. For example an edge may show up that has long expired or doesn’t exist because a game has been suspended.

Any errors are usually fixed very quickly though and if you bring it to the attention of the Trademate Sports staff they will reply promptly.

An interesting aspect of the Trademate Core software is that there are several different approaches to using it.

For example there are recommended and non recommended markets.

The recommended are the highest liquidity games like the Champions League where it should be less noticeable that you are value betting. The non recommended markets cover everything from women’s European basketball to the Serbian second division.

My focus was on the recommended leagues as I also use my bookmaker accounts for horse racing bets and would like to keep them from limitations for as long as possible.

Some users also stick to using specific odds ranges to lower the amount of variance they are exposed too.

For this review I decided to bet all edges up to odds of 20.00.

Trademate Sports Review

– Interesting Things To Note

Trademate Core Review

The image above shows how I performed betting odds up to 3.0.

As you can see if I had stuck a tighter odds range then my results would have been much better. Having written about the favourite-longshot bias in betting markets previously this was interesting to note.

Trademate Core Review

Betting at odds of 3.0 upwards saw a pretty consistent downward trend after an initial upswing. My sample size of bets is not big enough to draw any real conclusions.

The Team behind Trademate Core however produce videos called “big data analysis” on their youtube channel. In these videos they analyze their customers data as a whole.

I will be really interested to see if this is a trend for the whole community or just variance.

Here is a demo of the Trademate Sports software.

Trademate Sports Review – Conclusion

My bank didn’t grow as much as I would have hoped over a 3 month period.

The fact is that I think the minimum starting bank of £1000 is probably too low for this service. The only way I could see a £1000 bank grow substantially and account for the subscription fee would be to hammer all trades that appear and use a more aggressive staking plan.

Based solely on my results I would give Trademate Core a neutral rating. This however I feel would be unfair as my results were profitable.

Starting with a greater starting capital and slightly more aggressive staking plan I think Trademate Core has the potential to make good money after subscription fees.

Regarding subscription fees Trademate Core is not cheap at 120 euros about £100. This price is inline with arbitrage services like Rebelbetting and Betburger that use similar methods of continuously scanning bookmaker odds.

I think this is reasonable as I imagine running a service such as this comes at quite a cost.

Trademate Core gets a recommendation from me.

I don’t think it is for everybody and if you are fairly new to sports betting/trading then you would be better using bookmakers for matched betting initially.

Also due to bookmaker limitiations that happen due to using Trademate.

You may also want to consider surebetting and banking consistent profit with arbitrage betting software.

(You can read our recommendations below.)

Trademate gets a recommendation as in the long run you will make a profit. However I not sure if it is the most optimal way of using soft bookmaker accounts. 

Trademate Update

Trademate recently upgraded their software.

Here are the changes made.

New feature: Real-Time Result Updates.

You can now get live updates on the score and key statistics of any game you want to follow. This also includes statistics such as shots on target in football, 3 pointers in basket, aces in tennis and many more.

Another neat feature is that you can now see the status of your current bets in a payout grid, which gets updated in real-time when the result changes.

New feature: Odds Comparison

You can compare the odds of all the bookmakers supported by Trademate on any game to find the best possible odds offered in the market.

If you are using Trademate Core or Pro, it will also show you which of these odds that are also value bets.

New Feature: Results Tracking and Closing Lines on Custom Trades

It is now possible to register custom trades with the odds found in the odds comparison tool. Trademate automatically finds and updates the game results, closing lines and other key performance indicators for you.

New Feature: Odds Movements

You can see how the most recent odds changes in the time before you register a bet with Trademate.

Additional Updates: * Trademate now supports 110 soft bookmakers.

* Trademate now supports Ice Hockey.

* Trademate have added more oddstypes Including to win 1st half bets for Football. To win quarter bets for Basketball and to win set bets for Tennis.

* Edges: The new odds engine finds 5 times more value bets than the old one. 

Trademate Free:

Along with the updates we have added a product that is free to use. It includes bookkeeping of your bets with stats, the live score updates and the odds comparison tool.

For more information on Trademate visit the website below.


Sports Betting Investment – Can You Make Money Sports Betting?

Sports Betting As An Investment

Is sports betting a viable way of investing money?


Sports betting investment

Sports betting can be a great way of investing your money if you treat it seriously, do your research and stick to solid bankroll management.

In all aspects of betting there is the element of luck or variance. This is why the majority of people struggle with sports betting.

Major soft bookmakers also do there best to advertise sports betting as a bit of fun. Something to do at the weekend with your friends celebrating in the pub after your 15 team accumulator comes in after 5 years of betting.

Take a look at this Ladbrokes advert for example.

In my opinion it should be retitled “This is the mug bettors life.”

Why Sports Betting Can Be A Good Investment

It is short term thinking in sports betting that makes the majority of sports bettors long term losers. It is why the mug bettors love large accumulator bets, poor value first goalscorer or correct score bets. They want to win big and they want it instantly.

If you want to make money from sports betting you have to look at it long term. Set aside your sports betting bankrolland see it as an investment for the year or season.

Treat sports betting like you would treat any other serious business. Keep detailed records of your bets for evaluation so you can see what works and what doesn’t.

If you aren’t a proven profitable bettor then you may look at paying a sports tipster or service to provide you with profitable tips.

Initially when I looked at sports betting tipsters I thought they were all a scam/unprofitable and its true that the vast majority are.

After quite a lot of research however I found that is was possible to make money from sports betting if approached correct.

Daily25 is a great blog showing how an Aussie attempts to make $250 a day from sports betting, its a blog with lots of useful information. The Secret Betting Club is another resource that enabled me to look as sports betting as a serious investment. It is packed full of betting articles and in depth tipster reviews that span years in some cases.

Low Risk Sports Betting Strategy

Sports betting investment doesn’t have to be a risk either. If you are risk averse, there are low risk betting strategies such as matched betting and arbitrage.

These sports betting strategies allow you to build small consistent low risk profits. 

Sports betting investment

Sports Betting Compared To Other Forms Of Investment?

Lets take a look sports betting compared to other forms of investment that are available.

From April 2017 to April 2018 I attempted to make £50,000 profit. The idea was to use the sports betting strategies and sports trading methods I outline on this site.

My starting bankroll was £10,000.

At the end of April 2018 I had failed to make £50,000 but a profit of £25,236 was made.

Let’s compare this with other forms of investment.

Other standard forms of investments such as ISA’s offer between 1-2% increase on your capital over the period of a year. Peer to peer lending offers slightly better returns up to 6.3% with Zopa.

The big advantage that sports betting has is the ability to turnover your money quickly. This enables greater growth on your initial investment capital.

Sports betting investment
An example of the annual expected returns from peer to peer lending site Zopa.

Sports Betting Investment Risk?

It is true that sports betting is a higher risk investment then some of the lower yielding standard investments like ISA’s or savings accounts.

This risk can be mitigated by matched betting and arbitrage which enable you build a risk free starting capital. Matched betting and arbitrage profits can become startup capital for your initial investment.

I used this exact method myself to build up a starting bankroll. Before eventually adding sports betting to my portfolio. As a person I am a very low risk individual. Building my betting bank this way lowered the feeling of risk that I associated with sports betting.

Sports betting has now become an extra source of income that has been slowly growing as time goes on. There are losing periods but over the long term my initial investment is growing at a rate that just isn’t possible with standard methods of savings.

If you approach it correctly sports betting is a very viable way of investing your money. 

Want to learn two simple methods that allowed me to make thousands in profit from the sports betting markets?

Click the image below for my simple guide.