Making A Million From Sports Betting Challenge Update – Feb and March 2026

February marked month 107 and March was month 108 in the Making a Million Challenge. A profit of £1564 was made in the first month of the year and the prior overall P/L was +£213,373.

Given we have two months worth of results, let get into it!

Making a million challenge

Value Betting Results

Value betting has been the main strategy that I have used for a number of year, it encompasses a few different ways to find value bets. The aim is simply to back odds that are higher then they should be, consistently enough to make a long term profit.

The results for value betting February were not positive.

Profit/Loss: -£1507

(Adjusting stakes to win £100-£150 per bet).

I record profit/loss daily by each individual bookmaker or exchange.

Feb Value Betting

March Value Betting

March was better month returning a profit, however it was small and has contributed to a slow start for the year.

Profit/Loss: +£788

Here are the strategies used:

  • Each Way Value – using Oddsmonkey and Betting Mastermind – On any accounts that still let me bet
  • Inflated Odds on the exchanges – for example Bet365 super boosts on smaller markets (lay money pushing odds higher then they should be)
  • Shop bets – On the rare occasion I use shops to get bets down. Usually this for golf selections (using this strategy)
  • Bet HeroThis is value betting software that is especially useful for prop bets. Uncovers a lot of value in smaller bookmakers I haven’t used previously (casumo group etc). Can also be used on the betting exchanges.
  • UFC Bets – Using my own analysis.

No longer using:

  • Sharp Betting Mainly used Skybet for this but found little usage for other bookmakers and my exchange experiment failed.
  • Tilt The Odds – May get back to using this eventually, long losing stretch and lack of patience with backing high odds lucky 15s (high variance) are reasons for stopping.

Horse Racing Betfair Strategy Results

This strategy is really struggling at the moment and I took some time off to re-evaluate it. It has been break even now since last July and such a long stretch without any profit is obviously pretty frustrating.

Below is the strategy in full since I first implemented on the 5/11/2024, up until today writing this blog 6/4/2026.

The graph shows the daily results of the strategy (not each selection).

Horse Racing System

Overall the graph looks pretty good, however as you can see from around day 200 to 491 the strategy is breakeven. Due to this I am continuing the strategy however I am going to start tracking each selection (again) and make sure it is still consistently beating the BSP. Also the strategy had previously shown to be profitable at BSP but for now I am only taking morning prices.

Feb Profit/Loss: -£36

(Staking £10 per bet).

March Profit/Loss: +£138

Total Made in Feb 2026

Total  = -£1594

Feb Total

 

Total Made in March 2026

Total  = +£1126

March Total

Overall Profit Since The Challenge Began (108 Months Ago)

+£212,905

False Start

The year didn’t get off to the best start. Profits were minimal through the first few months, although writing this now in early April, things have improved slightly with around an extra £1,000 made (year stands around +£2500). Even so, it’s still well below my usual expectations.

These periods are always frustrating, but they’re also part of the process. I’ve taken time to review my strategies, and I’m confident things will turn around soon. More often than not, it’s about riding out the variance and protecting your bankroll.

That said, I’ve made some mistakes, particularly with a few larger bets on UFC fights.

Big positions on Max Holloway against Charles Oliveira and Ante Delija ended up costing me. Coming into the year, my goal was to be more aggressive in combat sports betting, and in both cases I believed there was strong value. In reality, Holloway was dominated on the ground, and Delija—despite nearly finishing his opponent in the second round—looked like a fairly mid-tier heavyweight. Based on my previous analysis, I had rated him much higher.

Moments like this are a reminder that even well reasoned bets can be wrong.

I think one of the biggest traits that separates long-term winners is the ability to keep grinding regardless of short-term results. Losing day after day is mentally exhausting. It gives you a real sense of what problem gamblers might go through, the constant hope that one good day will turn everything around.

Fortunately, I’ve experienced enough of these swings over the years to stay disciplined. But if this had been my first couple of months in value betting, I honestly don’t know if I would have stuck with it.

As always appreciate you reading, hope your start to the year was a profitable one!

Useful Links

Value Betting Free Trials

Bet Hero Review

Making A Million From Sports Betting Challenge Update – Jan 2026

Making a million January

December marked month 105 of the Making a Million Challenge. After a strong finish to the year, I was hoping to kick things off with a bang and lock in some early profit to set the tone for the months ahead.

As we all know, though, the betting gods don’t care much about what us mere mortals want to happen and variance has a habit of swinging whichever way it feels like.

Let’s take a look at how things actually played out.

Making a Million Challenge

 

Value Betting Results

Value betting had a strong month to start the year, having bookmaker accounts available to use last year was definitely a big benefit. A common question is how do you have accounts after all these years of betting?

Moving house has enabled me to re-open previously closed accounts and then working with family members/friends opens up opportunity. Other then that exchanges/brokers and shop betting are your best options to get money down. Unfortunately this month Paddy/Will Hill and Skybet all hit me with limits which will make things harder. I’ll continue to use them for Sharp Betting (doubles strategy) and value betting getting down whatever money possible.

Value Betting Jan

Here are the strategies used:

  • Each Way Value using Oddsmonkey and Betting Mastermind – On any accounts that still let me bet
  • Inflated Odds on the exchanges – for example Bet365 superboosts on smaller markets (lay money pushing odds higher then they should be)
  • Sharp Betting – Tested at small stakes on both the betting exchanges and with limited bookmaker accounts
  • Shop bets – I have a local Coral and Betfred shops in my area that can be useful for value bets and UFC
  • UFC Bets – Using my own analysis

Profit:£1912

(Adjusting stakes to win £100-£150 per bet).

I record profit/loss daily by each individual bookmaker or exchange.

Horse Racing Betfair Strategy Results

This strategy had a poor January and significantly underperformed expectations. As things stand, it has effectively been breakeven since May of last year. That said, it still returned around 100 points (£10 per point) over the course of last year, which gives me enough confidence to continue with it.

Betfair Strat Example
Not every selection shortens in odds

The approach is based on identifying what I believe to be sharp money in the morning markets and following those bets as they come in.

Betfair Horse Racing Strategy

Profit: -£374

(Staking £10 per bet).

Total Made in January 2026

Total  = +£1564 (Profit is slightly different to the combined totals in this post due to a few misc bets that don’t fit into any category but are recorded on my daily P/L)

Making a million January

Overall Profit Since The Challenge Began (106 Months Ago)

+£213,373

Stagnation

The start to the year felt painfully slow. A lot of racing was cancelled due to the weather, the first UFC event didn’t take place until the 24th of January, and overall there just didn’t seem to be much going on. Things did pick up towards the end of the month, but I was still left with the feeling that my betting has become a little stagnant.

The phrase “If you always do what you always did, then you’ll always get what you always got” kept popping into my head.

I do regularly test new strategies and services, such as Sharp Betting and Tilt The Odds. However, despite that, I feel that my overall approach hasn’t really evolved over the last few years. It still works but I don’t feel like I’m actively improving it. Not being at the point where I can increase stakes, beyond expanding my ability to work with others to gain access to new accounts, I’m a little stumped for ideas.

The reality is that most strategies that genuinely work tend to rely on soft bookmakers, with exchange based services remaining something of a holy grail.

That said, a strong February or March could easily shift the current slump I’m feeling.

How did your betting go in January? Are there any interesting services or approaches you’re using at the moment?

Let me know in the comments  and as always, thanks for reading.

Useful Links

Sharp Betting Review and Free Trial

Value Betting Free Trials

Free Telegram Selections

Making A Million From Sports Betting Challenge Update – Dec and Full 2025 Results

December brought us to month 105 in the Making a Million Challenge. It was a year that brought things back on track after a poor overall profit in 2024.

In this update I’ll go over my strategies and results for December, alongside a look at the year of 2025 as a whole. Looking at 2026 the overall strategy will be the same with a few new services being tested over the course of the year in an attempt to find new edges.

This months breakdown is in video format, which you can view below.

Total Made in December 2025

Total  = +£913

Making a million 2025 Results

 

Overall Profit Since The Challenge Began (104 Months Ago)

+£211,809

Useful Links

Sharp Betting Review and Free Trial

Tilt The Odds Review and Free Trial

Free Telegram Selections

Making A Million From Sports Betting Challenge Update – November 2025 Results

Making a million results

November marked month 104 in the Making a Million From Sports Betting Challenge. 2025 has been a good year from a betting prospective but the recent announcement of an increase in gambling taxes has many in the industry rattled. In this months video I go over the latest results, strategies used and speak about the impact of these recent changes.

Total Made in November 2025

Total  = +£1854

Making a million results

 

Overall Profit Since The Challenge Began (104 Months Ago)

+£210,896

Useful Links

Sharp Betting Review and Free Trial

Tilt The Odds Review and Free Trial

Free Telegram Selections

Making A Million From Sports Betting Challenge Update – October 2025 Results

October marked month 103 in the Making a Million From Sports Betting Challenge. The last few months have seen some strong results and I’m hoping the trend continues till the end of the year. Instead of the usual written write up, this months update is in video form.

 

Total Made in October 2025

Total  = +£1702

Making a Million October Results

Overall Profit Since The Challenge Began (103 Months Ago)

+£209,042

Useful Links

Oddsmonkey Review and Free Trial

Tilt The Odds Review and Free Trial

Free Telegram Selections

Making A Million From Sports Betting Challenge Update – September 2025 Results

Daily Profit and loss

September marked month 102 in the Making a Million From Sports Betting Challenge. It has been a solid year of betting so far and an improvement from a below par 2024.

Let’s take a look at the results!

Making A Million

Value Betting Results

It was a big month for value betting with the biggest profit total made in a single month for a number of years. Value betting consists of a number of different strategies that all look to beat the closing odds of the betting markets or take advantage of advantageous bookmaker terms.

Here are the strategies used:

  • Each Way Value using Oddsmonkey and Betting Mastermind – Horse and Golf
  • Inflated Odds on the exchanges – for example Bet365 superboosts on smaller markets (lay money pushing odds higher then they should be)
  • Bet Hero – Mainly using for prop markets on football (cards, corners etc), still early stages for this and results have been breakeven
  • Shop bets – I have a local Coral and Betfred shops in my area that can be useful for golf bets and UFC
  • UFC Bets – Using my own analysis
  • Tilt The Odds – Horse Racing Software

This month both Priced Up and Betdaq sportsbook hit me with betting limits, which was frustrating as I seemed to be going under the radar for quite a while. A good string of results however lead to being completely gubbed accounts on both.

Value Betting September

Profit:£4547

(Adjusting stakes to win £100-£150 per bet).

I record profit/loss daily by each individual bookmaker or exchange.

Horse Racing Betfair Strategy Results

It was a winning month for the horse racing system on Betfair. These bets are also placed on bookmakers as part of my value betting if odds are better with a bookmaker I can bet with. If odds are better on Betfair then I place half the stake at odds available and half at the Betfair SP. (This is due to testing and finding the system profitable at SP).

Horse Racing Betfair

Profit: £537

(Staking £10 per bet).

A decent month for the this horse racing system and overall the system has passed £2k in profit overall since implementing it at the end of the last year. Had a few emails asking if I could share more details on it, unfortunately that could ruin the edge. Potentially I could share the bets at SP with a Telegram group, this may be something I look at doing in the future and would test first.

Total Made in September 2025

Total  = +£5002 (Profit is slightly different to the combined totals in this post due to a few misc bets that don’t fit into any category but are recorded on my daily P/L)

Daily Profit and loss

Overall Profit Since The Challenge Began (102 Months Ago)

+£207,340

Thoughts Going Forward

April 2023 was the last month I managed to hit a profit over £5kThis month was nice reminder that when positive variance is with me, big winning months are still achievable. The year now stands at a profit of £16,890, which is very respectable and is something I would have taken at the beginning of the year. Now that my bankroll has some extra padding I can also increase my staking in area’s where I am able to (exchanges) and look to scale things up.

There are a few services and software that I am testing at the moment:

JMbets – This is a service from a reader of this blog, it highlights value in the prop betting markets with some of the more popular UK bookmakers (Skybet, bet365, Paddypower etc). Whilst I can’t get money down on every bet it looks to be a very profitable service and one that is free for the moment.

Bet Hero – Finds big value in some lesser looked at markets card, corners etc. Covers some of the smaller bookmakers which other value services ignore. Also finds value on the exchanges but tends to be in low liquidity markets. My results are breakeven so far but will see where we are in another months time.

If the above two services show a decent level of profit then I will be adding them to my value betting approach. Overall happy with the profit made in 2025 so far and hopefully can end the year above £20k profit.

2025 Betting Results

Related: What is the Making a Million Sports Betting Challenge?

Making A Million From Sports Betting Challenge Update – August 2025 Results

This month I’ve created a video going over recent results and strategies, alongside an update on the challenge as a whole since I started.

You can watch this below!

 

Total Made in August 2025

Total  = +£1317

Overall Profit Since The Challenge Began (100 Months Ago!)

+£202,338

Recommended Services Used

Oddsmonkey (Value Betting) – Free Trial and Review

Tilt The Odds (Horse Racing) – Free Trial and Review

Bet Hero (Prop Markets) Discount Trial and Review

Making A Million From Sports Betting Challenge – July 2025 Results

July marked a significant chapter in the Making a Million challenge as I hit the 100-month milestone. It’s been nearly eight and a half years since I began documenting profits and losses from sports betting. While the £1 million target is still a work in progress, this month was especially rewarding, with total profits since the challenge began surpassing the £200,000 mark.

Here’s a detailed breakdown of July’s results and what’s been working in my strategies.

 

Making A Million

Value Betting Results

After a pretty underwhelming 2024, the value bets are back to bringing in consistent profit.

In terms of the strategies used to get value bets I am using quite a few:

  • Bookmaker boosts – Priced Up and any other bookmaker I can still bet with
  • Each Way Value using Oddsmonkey and Betting Mastermind – Again taking value with any bookmaker that still lets me bet, Betdaq Sportsbook are one I have been recently been using quite a lot.
  • Inflated Odds on the exchanges – for example Bet365 superboosts on smaller markets (lay money pushing odds higher then they should be)
  • Shop bets – I have a Coral literally a 5 minute walk away, useful for each way bets and UFC.
  • UFC Bets – Using my own analysis
  • Tilt The Odds – Horse Racing Software

 

Value Bets July

Profit:£1335

(Staking to win £100-£150 per bet).

I placed upwards of 59 bets this month (I now record grouped results per bookmaker or platform for efficiency). Realistically, total individual bets sit in the 700–1,000 range per month.

Horse Racing Betfair Strategy Results

Winning month for the horse racing system placing selection on Betfair. These bets are also placed on bookmakers as part of my value betting if odds are better with a bookmaker I can bet with. If odds are better on Betfair then I place half the stake at odds available and half at the Betfair SP. (This is due to testing and finding the system profitable at SP).

Betfair Horse Racing System

Profit: £139

(Staking £10 per bet).

Golf Betting

Golf betting is the newest addition to my toolkit, and it’s already proving its worth. Enhanced each way terms at Coral and Ladbrokes shops have been beneficial. Unfortunately, I lost access to Barone Racing in July. They tolerated my horse racing bets for a long time, but once I started placing golf bets, my stakes were immediately flagged and limited to £0.
If you’re using bookmakers primarily for horse racing bets, I’d recommend avoiding golf betting entirely to avoid the risk of losing access. For now, it’s a balancing act between value and sustainability.

No big wins this month but I few decent places meant that a small profit was made.

To find bets I am using the 20 minute golf system from Mike Cruickshank and also checking Each Way Pro from Oddsmonkey.

Profit: £105

(Staking £10- £20 per bet).

Final Thoughts – Crossing £200K Profit

This month marked two milestones:

  1. Crossing £200k profit
  2. 100 Months of recording P/L on this blog

Yearly results

It’s been a decent year so far and if you’d told me when I started this blog that I’d make over £200k profit from betting part time over an 8 year period. I would have been pretty fucking happy!

The betting landscape has changed a lot since then. Back in the day, there were massive sign-up offers, countless bonuses, and an industry that seemed to grow by the minute. While opportunities are less abundant now, the ability to make tax-free income from my computer is still something I deeply appreciate. Decent profit this year has shown there is still life in the old dog yet!

Looking ahead, I plan to keep scaling my bankroll and place larger stakes when possible. Without any major expenses on the horizon (new house, more children, etc.), I’m optimistic about achieving some solid growth in the years to come.

Thanks for reading the blog, appreciate your time and if you have any questions feel free to comment.

Total Made in July 2025

Total  = +£1740 (Profit is slightly different to the combined totals in this post due to a few misc bets that don’t fit into any category but are recorded on my daily P/L)

Overall Profit Since The Challenge Began (100 Months Ago!)

+£201,021

Recommended Services Used

Oddsmonkey (Value Betting) – Free Trial and Review

Tilt The Odds (Value Betting) – Free Trial and Review

 

Making A Million From Sports Betting Challenge – March, April, May, June Results

Making a Million Challenge – Mid-2025 Update

It’s been a couple of months since the last update, and here we are already halfway through 2025 (time flies, doesn’t it?). Let’s dive into the latest results and see how things have been shaping up over the past few months.

Making A Million

Value Betting Results

The last two months have brought a much-needed upswing in value betting results. This strategy involves a mix of bets placed on both bookmakers and exchanges, with the majority of volume going through a 0% commission Smarkets account and Betdaq. On the bookmaker side, I’ve primarily been using Priced Up and Bar One Racing—smaller bookmakers that still allow me to get bets down.

Profit:£6095 

(Staking to win £100-£150 per bet).

Value Betting

It’s nice to see value betting bring in some decent profits in the last two months as there has been a long stretch where it pretty much broke even. Looking over my longer term results value betting has made around £8.5k profit over a 12 month period of time. Which really highlights the volatile nature of value betting and the need for a long term outlook.

Value betting covers quite a few methods but they are all based on beating the closing odds or backing odds that are inflated.

Horse Racing Betfair Strategy Results

The horse racing system on Betfair has made steady profits over the last four months and I’m now staking £10 per selection (£5 at odds available, £5 at SP). It focuses on horses odds at 6.0 or above and is pretty up and down as you can see from the graph below.

Profit: £442 

(Staking £10 per bet).

 

Horse Racing on Betfair

Not a lot to report here, I have been backing some selection on bookmakers if better prices are available or I am having to offer up back bets on the exchanges. However I record these results under value bets and this section if for the Betfair bets only. I average around 10 – 20 selections a day with this method on an active day of racing.

Sharp Betting Football Results

The newest strategy that I added to my betting portfolio was Sharp betting football (backing selections on the exchanges). I was quietly confident that this would turn out to be a profitable strategy in the long term as I really liked everything about about the people behind the product and its long term results looked very promising. My results over a three month period however were not profitable.

Results: -£158 

(Staking £10 per bet)

Sharp betting football results

While I considered continuing with this strategy, it was quite time-consuming, and with limited hours in the day, I decided to put it on hold. If I manage to open some new bookmaker accounts in the future, I might revisit this strategy using bookmakers exclusively.

Golf Betting

In June I started place golf bets using a strategy from the Betting Mastermind service. This works pretty well as I have have a few bookmaker accounts that offer good terms and are allowing me to take some value out of the markets. This is also offered as a standalone service for those that asked, if you are interested in it you can click here.

Profit: £278

Golf Betting

Previously, I tried betting on golf through the exchanges but didn’t see any success. I even followed a tipster who had been profitable every year—except for the one year I followed them! This new system from Betting Mastermind seems much more reliable, and I plan to stick with it as long as my bookmaker accounts remain active.

Final Thoughts – Vindication

The last few months have felt like vindication for sticking with betting. Profit for the first six months of 2025 has already surpassed last year’s 12-month total (£6,788), which was my worst year to date. For context, previous years have typically brought in £20k+ profits. If this year had been another poor one, I might have seriously considered shifting my focus elsewhere (I hear gigolo work pays well…).

It’s not been a case of radically altering things, again its just simple trying to get down on value bets as often as possible. The key is to be able to ride through the downswings and break even stretches knowing that what you are doing does win in the long term.

Here’s to a strong finish to 2025!

Daily Results

 

Total Made  Mar/April/May/June 2025

Total  = +£7247

Overall Profit Since The Challenge Began (99 Months Ago!)

+£199,411

Recommended Services Used

Oddsmonkey (Value Betting) – Free Trial and Review

Tilt The Odds (Value Betting) – Free Trial and Review

 

Making A Million From Sports Betting Challenge – Jan and Feb Results

Horse Racing Results Full

As we step into 2025, the Making a Million Challenge hits months 94 and 95. Overall profit at the start of the year stood at +£190,510, however in the last couple of years profits have steadily dropped off. Being a sports bettor in the UK is far from what is was in previous years but is there still money to be made?

Let’s dive into the results from the past two months to find out!

Making A Million

Value Betting Results Jan/Feb

As always, we’ll kick things off with value betting—undoubtedly the backbone of my long-term success. It’s a strategy that’s not just stood the test of time but has repeatedly proven its effectiveness year after year. Most of my value betting revolves around the exchanges, where I take full advantage of 0% commission deals. This alone improves margins and helps preserve profitability, especially in a market where squeezing out every bit of value is critical. Alongside this, I also dabble in shop betting and soft bookmaker accounts, although this makes up a smaller slice of the overall strategy.

Value Betting 2025 Jan

I now record results from each individual bookmaker/exchange rather then each individual bet. This just saves me a lot of time. The year started off very well until I had a terrible weekend and lost around £1k, been steadily recovering from that since.

Stakes are set to win £100 – £150 adjusted for odds.

In total a profit of +£901 has been made from value betting

Click here for a list of free value betting software trials that I recommend

Horse Racing Betfair Strategy Results

Been using a strategy based on following odds movement. This strategy focuses on horses at odds of 6.0 or above and stakes half at the available odds and half at SP. Did a lot of testing for this strategy and currently staking £6 per selection.

Betfair Horse Racing Strat

A profit of +£93 has been made.

This strategy is pretty volatile, with previous swings reaching as high as 100 points. But for me, it’s worth staying the course. A key reason is that, in the same timeframe, I also back selections for Tilt The Odds, spending about an hour in the morning.

While profits over the past two months have been minimal, the long-term picture tells a different story. Since starting this strategy at a modest stake of £4, the results have shown a steady upward trajectory. (Results are tracked on a daily basis rather than individual bets)

Horse Racing Results Full

Everything Else (Casino Offers, UFC and Tilt The Odds)

In future updates I will be adding Tilt The Odds selections to the value betting section as it is basically a value betting method. I have covered Tilt The Odds on this blog and on Youtube quite a few times however for those not aware it is a horse racing service that finds value with bookmakers.

In terms of Casino offers I have mainly been doing weekly offers from 32red. When it comes to UFC betting my volume is quite low with 2 or 3 bets made on each event.

Overall a profit of +£660 has been made from these strategies.

Total Made  Jan/Feb 2025

Total  = +£1654

Overall Profit Since The Challenge Began

+£192,164

Wrapping Up the Start of 2025

Kicking off the year with some profit is always a positive, even if I’m still waiting for that standout run of results to hit. In Feb I downloaded some API software and looked at pre race/ in-play horse racing trading. It’s impossible to ignore how some bettors are raking in consistent profits with this strategy. However, understanding the steep learning curve and the time it would take to hit their level is another matter. With the current direction of the betting industry, I can’t help but question whether the edge will last long enough to justify the commitment.

Thinking long-term, I see real value in broadening my horizons beyond betting—especially living in the UK, where the betting market is tightening. That said, my focus remains the three core strategies mentioned in this blog: Value Betting, Tilt The Odds, and Betfair Horse Racing Bets. All of them work long term and currently not spending much more then an hour a day getting bets down

How about you? How has your year started?

Drop a comment below—I’d love to hear your thoughts and experiences!