Best Value Betting Software 2026 – Exclusive Free Trials!

Site	Start Cost	Best For	Free Trial	Discount Link
Bet Hero	£59	Volume	£1 for 7 days	20% Use Code (SST20) Click Here
Pinnacle Odds Dropper	£39	Tracking Odds Movement	No	15% Use Link Below Click Here
Rebel Betting	£89	Match Odds/Asian Handicap	2 weeks	No discount currently 2 Week Free Trial

What is the best value betting software to use in 2026?

Value betting is a proven method of profiting from bookmakers. The strategy involves reading the odds movement from sharp bookmakers and exchanges in order to highlight value with soft bookmakers.

In this article we are going to cover the best options for value betting and give you access to some exclusive discounts and extended free trials!

Best Budget Value Betting Software

If you are on a budget and just getting started with value betting, the cost of software can be one of the biggest considerations. For example, if you are starting with a £1,000 bankroll, the subscription fees for premium value betting software can feel significant. When your bankroll is still relatively small, these monthly costs can slow down your overall growth.

For this reason, it’s a good idea to take advantage of any free trials (or £1 trials) available before committing to a long term subscription. Testing different platforms will help you decide which software best fits your betting strategy and bankroll.

One of the most affordable options available is Bet Hero. At £29.99 per month, it is cheaper than most value betting software on the market. However, there is a drawback. The software only shows value bets above 4%, meaning you may miss some higher value opportunities that other tools might highlight. The higher priced subscription unlocks value bets that are not capped.

Pinnacle Odds Dropper also offers a budget friendly subscription. For £34 per month, you can create one alert type, which can still be useful if you want to focus on a specific betting angle.

Another option is OddsMonkey. While it is primarily known for matched betting, it also offers software and a community forum where users share and identify potential value bets. This service costs £40 per month.

When starting out, choosing a lower cost option can help you keep more of your profits in your bankroll while you learn and refine your value betting strategy.

Value Prop Betting

When it comes to finding value in prop bets and secondary markets, Bet Hero stands out from the competition. One of its biggest advantages is the sheer number of niche markets it covers. While many value betting tools focus primarily on major markets such as match odds, totals, and handicaps. Bet Hero scans a much wider range of props and secondary betting markets that are often overlooked by other providers.

These markets can be particularly valuable for bettors because they are typically less efficient than main markets. With fewer bettors and less sharp pricing, bookmakers are more likely to make pricing errors, which creates opportunities to find genuine value.

Another key strength of Bet Hero is the number of bookmakers it monitors. The platform covers an extensive range of sportsbooks from around the world, giving users access to value opportunities across multiple regions and markets. This global coverage significantly increases the number of potential bets available each day.

For bettors who want to move beyond the most common markets and explore props or smaller leagues. Bet Hero provides access to opportunities that many other value betting services simply do not track.

Beginner Friendly

Rebel Betting is perhaps the most beginner friendly value betting software available. It offers one of the longest free trials in the market two, full weeks giving new users plenty of time to understand how the platform works before committing. The interface is clean and straightforward, making it easy to navigate even if you have no prior experience with value betting tools.

Another major advantage is the quality of customer support. RebelBetting is known for responding quickly to questions and helping users get set up properly. Whether that’s understanding how to read value signals, configuring filters, or connecting with supported bookmakers. For beginners who may feel overwhelmed by the technical side of value betting, this level of support can make the learning curve much smoother.

Overall, Rebel Betting strikes a good balance between speed, functionality and accessibility. It provides the core tools needed to find value bets while keeping the experience simple enough for newcomers to get started confidently.

Honorable Mention

Trademate Sports is another service that offers an excellent value betting product with a simple interface and 2 week free trial. We prefer Rebel betting currently as they are more active in adding new bookmakers and Trademate disconnected some of the most popular bookmakers in Europe recently (Bet365).

Tracking Pinnacle Movements

Pinnacle Sports is widely regarded as one of the sharpest bookmakers in the world, particularly across major sports markets. Unlike many traditional bookmakers, Pinnacle operates with very high betting limits and typically reflects market sentiment more accurately. Because of this, its odds movements are closely watched by professional bettors, traders, and analysts looking for early signals of where the market is heading.

If your main objective is to track odds movements as quickly as possible, then the Pinnacle Odds Dropper is undoubtedly one of the most effective tools available. It highlights sudden price changes in Pinnacle’s markets. Allowing users to spot when odds are dropping rapidly often an indication that sharp money or significant market activity is influencing the line.

By monitoring these movements in real time, bettors can react faster to shifting market conditions, identify potential value opportunities, or simply gain insight into how professional money is shaping the odds. For anyone focused on market tracking rather than pure value bet scanning, Pinnacle Odds Dropper stands out as a powerful and highly specialised service.

Best Value Betting Software Overall

When it comes to the best overall value betting on the market, the answer really depends on what you are looking for.

If your focus is on high volume and flexibility, then Bet Hero is an excellent choice. The platform is particularly strong when it comes to prop markets and offers coverage across hundreds of bookmakers. Which significantly increases the number of potential betting opportunities available. It also integrates directly with Discord, allowing users to receive alerts and discuss bets within active communities in real time. For bettors who want a constant stream of opportunities and access to a wide range of markets, Bet Hero is built with that approach in mind.

On the other hand, if you prefer betting into more liquid markets backed by extensive historical data. RebelBetting may be the better option.

The platform has been around for many years and has built a strong reputation for its approach to value betting. One of its biggest advantages for new users is the generous two week free trial, which gives bettors enough time to properly test the software and understand how the system works before committing.

Best Overall	Site	Start Cost	Best For	Free Trial	Discount Link
	Bet Hero	£59	Volume/Prop Markets	£1 for 7 days	20% Use Code (SST20) Click Here
	Rebel Betting	£89	Match Odds/Asian Handicap	2 weeks	No discount currently 2 Week Free Trial

Dallas Cowboys Offseason Reset: What Early Betting Lines Are Telling Us

Every NFL offseason is greeted with high hopes for all 15 teams, but the truth is, the numbers rarely lie. Before fans get to stories about training camp and hear all the hyperbolic talk from GMs, sportsbook oddsmakers reveal their true feelings on each team, based on hard data.

While the Dallas Cowboys may still receive a healthy dose of praise from even the most cynical of football observers, the early numbers from the oddsmakers suggest that respect for the Silver and Blue has not translated into full confidence in their on-field performance.

The Cowboys are now in the reset year 2026. It’s unclear as of now whether the rebuilding process is truly underway. One thing is for sure, though, the market doesn’t care about the Cowboys as a brand. It cares about team structure, sustainability and the bottom line: winning.

The 8.5 Projected Win Total: Mediocrity Priced In

The win total is the first chapter of the story, and at the end of the 2025/26 season, places the Cowboys in the middle of the pack with a ton of other teams who look like they could be decent, but no one really knows if they can actually be.

This projection reflects more than last season’s record of 7. The Cowboys have shown they can win against teams that are in chaos, but they still haven’t been able to string together wins against good teams that are in a real playoff hunt.

Following the betting lines for key Dallas Cowboys’ 2026 matchups will point toward whether this team will finish with a winning record or fall by the wayside if a few key holes are exposed. For a program that every year speaks of championship goals, this projected win total is the minimum standard.

Super Bowl LXI Futures: Respectability Without Belief

Looking ahead, our NFL Championship Projections offer a clearer picture. The Cowboys appear to be a relevant team, but not really a serious contender. They’re not out of it, but they’re behind the teams with a history of playoff success.

The gap between now and the end of July reflects the market’s view of roster building. The Cowboys are still interesting to think about, but they’ve had some periods when they’ve looked reasonably competitive.

While the process of building a roster isn’t always going to go smoothly, the Cowboys have gone way off the rails in a couple of seasons. They have periods of competitive play, but they can bring an entire postseason to a halt with a few ill-conceived trades or by failing to set priorities.

The futures market doesn’t really reflect a system’s potential growth, but rather individual moments. Until the Cowboys prove they can beat a top-tier team regularly, they will be considered a potential playoff team, but not a legitimate Super Bowl contender.

The Cowboys’ brand is extremely important, but so are the numbers that accompany it. The respect for the Cowboys is there, but until tangible proof is seen, the belief won’t follow.

The Defensive Reconstruction: A Unit Under the Microscope

With the new league year just around the corner, it’s time to dive into evaluating each team’s biggest concerns. The latest NFL insights and team stats point toward the defensive woes that plagued bottom ranked NFL teams last season.

Dallas’ defense was a mess last year, and it was on full display week in and week out: coverage breakdowns and inconsistent pressure on opposing quarterbacks made life infinitely harder on the offense. The Cowboys’ ability to stay in games was often in question, as the defense seemed on the verge of collapse at any moment.

It all starts with structural repairs in the offseason. Scheme discipline, communication and execution in key situations all need to be upgraded. Any additional draft picks will be welcomed, but player development is just as important as the personnel acquired. The defense needs to be fixed, not just improved.

The lines reflect the team being a work in progress, and that’s reflected in the projection. If the Cowboys’ defense improves to a league-average unit, the team’s ceiling is much higher. If nothing changes, even modest expectations will be difficult to come true. The Cowboys’ season will be defined by how far their defense matures.

The Offensive Foundation: Stability as a Counterweight

While defensive questions linger, the offense provides a stabilizing force. The Dallas Cowboys possess continuity in structure, familiarity with their system, and overall identity. That cohesion gives the market reason to believe the team will remain competitive most weeks.

The offense has demonstrated the ability to control tempo and generate production, even when game scripts become unfavorable. Execution in critical situations remains the next step. Sustaining drives late and protecting leads will determine whether solid performances translate into victories.

This underlying strength explains why projections avoid complete pessimism. There is enough offensive reliability to prevent collapse.

The calculus for bettors becomes straightforward: if the defence reaches functional competence, the offense can carry Dallas into meaningful games. The formula exists. Balance remains the missing ingredient.

The Reality Check Before Kick off

The Dallas Cowboys’ offseason reset is not about headlines or press conferences. It is about closing the gap between perception and performance. Early projections frame the team as respectable but flawed, competitive yet inconsistent. That description fits recent history.

The opportunity now lies in rewriting it. Defensive stability, disciplined execution, and strategic aggression in roster building will determine whether this reset becomes transformative or transitional. The market has drawn a line in the sand.

Related: Free Value Betting Software And Trials

5 Ways To Make Money From A Bet365 Account 2026

Betting on sports isn’t just about luck , there are structured strategies that can give you an edge.

Platforms like Bet365 offer a wide range of markets, promotions, and pricing inefficiencies that experienced bettors can take advantage of.

In this guide, we’ll break down five realistic ways to generate profit, along with key risks and tips to help you stay profitable long term.

As a bonus we brought in professional sports bettor Neel Shah to highlight some strategies, along with some of my own opinions.

How To Make Money From A Bet365 Account

1. Matched Betting (Best for Beginners)

Matched betting is widely considered the lowest risk starting point.

It works by using bookmaker promotions like free bets and covering all outcomes using a betting exchange. This allows you to lock in a small profit regardless of the result.

Why it works:

Bookmakers offer bonuses to attract customers
You “convert” those bonuses into withdrawable cash
Risk is minimal if done correctly

Downsides:

Profits are limited per offer
Opportunities have decreased slightly in recent years

👉 Best for: Beginners looking for low risk, consistent returns

2. Value Betting/Arbing

Once you move beyond bonuses, value betting and arbitrage betting become key long term strategies.

Value betting: Finding odds that are higher than the true probability
Arbitrage (arbing): Covering all outcomes across bookmakers to guarantee profit

These methods rely on spotting inefficiencies in odds pricing.

Key insight:

If you consistently take bets where the odds are in your favor, you can profit over time. Still however expect periods of short term losses.

Tools:

Odds comparison software

Betting exchanges

👉 Best for: Those that have built a bankroll from matched betting

3. Niche Markets

One of the biggest edges comes from betting where bookmakers are weakest.

Bet365 offers thousands of markets from major football leagues to obscure competitions. The less popular the market, the more likely pricing errors exist. There are many tipsters that profit from these smaller leagues.

Examples:

Lower league football
Player props
Minor international competitions

Why it works:

Lower liquidity = less accurate odds
Fewer professional bettors competing

👉 Best for: Those interested in finding their own bets from niche league data and information.

Editor’s Note.

(From my experience this is a very good way of using a Bet365 account. Over the years I have come across a few very profitable bettors.
One of the most profitable bettors I ever spoke with made the majority of his money exploiting niche Eastern European markets on Bet365.
It should be noted though that this individual had access to several Bet365 accounts not just his own)

Below is a tipster that absolutely crushes the horse racing markets markets. Selections are very often best priced with Bet365. This is a service that has made over 100 points profit betting in 2026.

They also offer a 3 day free trial, so that you can check out the service and potentially make some money without putting anything down on a subscription.

Click Here For Your Free Trial

4. In-Play Betting (Live Opportunities)

Live betting is one of the most dynamic ways to find value.

Bet365 provides real time stats and fast markets, which can sometimes lag behind what’s happening in the game. There are also profitable betting tipsters that target in-play markets.

Opportunities:

Momentum shifts not reflected in odds
Delayed market reactions
Arbitrage between live markets

Example:

Arbitrage between exchange markets and Bet365 are not uncommon.

👉 Best for: Fast decision makers, live value bettors.

Editor’s Note.

( Bet365 are also a bookmaker that offer a lot of arbitrage opportunities in-play. Even with a limited Bet365 account I have managed to pick up £30-£50 from cricket games.
Where the arbitrage opportunities kept coming, with every price change I was able to place a new stake up to my limit over and over again.)

5. Casino Offers

This is often overlooked, but casino bonuses can be profitable if used correctly.

Some promotions (like cashback or deposit bonuses) can temporarily shift the house edge in your favor.

Important:

Only play when promotions create positive expected value
Always check wagering requirements

👉 Best for: Supplementing profits (not a primary strategy)

This is a great strategy to used for limited or gubbed Bet365 accounts.

Be careful however using this strategy on other casino sites. Not all bonus offers are profitable, so make you read the terms and conditions.

Alternatives to Bet365 (That don’t limit bettors)

Sign Up Bonus	Best For	Link
£30 Free Bets	Mobile Users	Click Here
£30 Free Bets	Traders	Click Here
60 days at 0% commission	Matched bettors and value bettors	Click Here
£30 free bets	Horse Racing Bettors,	Click Here

Bonus Tips to Maximise Your Account Value

1. Avoid Getting Limited Straight Away

Bookmakers often restrict profitable accounts.

To extend your account lifespan:

Mix in casual bets (like small accumulators)
Avoid obvious “sharp” betting patterns
bet like a recreational at small stakes when first opening an account

2. Use Your Account Strategically

Even restricted accounts still have value:

Test new strategies with small stakes
Use it alongside betting exchanges
Take advantage of unique markets

3. Think Long Term

The biggest mistake beginners make is chasing quick wins.

Profitable betting is about:

Consistency
Discipline
Finding edges over time

Final Thoughts

Making money from a Bet365 account is possible, but it requires a smart approach.

The most reliable path is:

Start with matched betting
Transition into value betting
Develop an edge in specific markets

If you treat betting like a skill, not gambling, you’ll give yourself the best chance of success.

=============================

Neel is a full time sports bettor, trader and freelance writer. In a previous life he was a
Psychology Teacher. He writes regularly for tradematesports and thebetchat and has a blog
where he shares some of his strategies, reviews and thoughts on the betting world. He is also
trying to figure out how to use twitter, you can message him @mybettorlife

Pinnacle Odds Dropper Review 2026 – Exclusive Discount

Value betting is one of the few proven betting strategies that wins in the long term!

In today’s article we will be taking a look at Pinnacle Odds Dropper, which is a new piece of low cost value betting software that looks very promising!

Quick Verdict

Pinnacle Odds Dropper (POD) is a specialist tool designed for value bettors who want early signals of market movement using Pinnacle as the sharp reference bookmaker. It is not a plug and play profit machine, but in the hands of disciplined bettors with access to multiple bookmakers, it can be a useful edge finding tool.

Best for: experienced or semi‑experienced value bettors, bettors with fast execution and broad bookmaker access.

Not ideal for: casual bettors, users with only 1–2 soft bookmakers, or anyone expecting guaranteed profits.

What is Value Betting?

Value betting is a strategy that involves monitoring odds movement with sharp bookmakers in order to find value with soft bookmakers. This is due to the fact that sharp bookmaker do not limit winning bettors and adjust their odds much more efficiently, in comparison to soft bookmakers.

The most common sharp bookmaker that value betting services follow is Pinnacle. Given its name you can probably guess that Pinnacle Odds Dropper uses this sharp bookmaker as their reference point.

If you would like to view my thoughts on the software in video format, you can do so below.

Watch this video on YouTube

How Pinnacle Odds Dropper Works

The software monitors the odds movement with the Pinnacle sports book and sends out alerts when money moves the market. Pinnacle odds dropper allows you to specify the alerts that you want to see based on a few factors:

Sport
Market
Odds drop percentage
Limits of market
League
Time Interval
Odds Range
Time Until Event Starts

Once you have created your filter. The software will start to scan the markets on Pinnacle and alert you to any movements that have met your criteria.

Pinnacle odds dropper will indicate the movement in the market and give you a calculation of the true odds. The true odds are known as the “no vig price”, this is basically the true odds of the selection with the margin (vigorish) removed.

For example if we look at the Ipswich vs Fulham game tonight. We can see the no vig price is 3.109, if a bookmaker was offering 3.2 on this selection. This would be known as a value bet as it is above the true odds indicated by the no vig price.

Value betting is a strategy that has been around for a long time and has plenty of data to show that it wins long term.

Consistently beating the no vig closing odds leads to a profitable betting strategy

What Sports Are Covered?

Pinnacle Odds Dropper covers multiple sports:

Football (Soccer)
Tennis
Basketball
Hockey
Volleyball
Handball
American football
MMA
Baseball

This is really useful as you can create separate filters for each sport. Some markets are much more volatile then others and you may only want to see big odds movements. Whilst with stronger markets like the Premier League for example, it can be beneficial to see smaller odds changes.

Pinnacle Limit Changes

One of the unique aspects of Pinnacle Odds Dropper is the ability to see limit changes in the market.

On every market that Pinnacle you have a limit that can be bet before the odds change. More efficient markets like Serie A, La Liga etc. Will have big limits close to the game (£30k). Smaller markets such as league 2 English football may only limits of £2k close to kickoff.

Why is this useful?

Odds changes at higher limits are stronger (less likely to rebound), knowing how much money it takes to move the market can give you an indication of strong the move is.

There is also a setting with Pinnacle Odds Dropper where you can be alerted to limit changes on Pinnacle. This is useful if you want to monitor markets at higher limits for trading or betting purposes.

How Pinnacle Odds Dropper Works (Step by Step)

Market Monitoring
POD continuously tracks Pinnacle odds across supported sports and markets.
No‑Vig Price Calculation
Pinnacle’s margin is removed to estimate the true probability (no‑vig price).
Odds Drop Detection
When Pinnacle shortens an outcome beyond a set threshold, POD triggers an alert.
Comparison With Other Bookmakers
You compare Pinnacle’s no‑vig price with odds from your available bookmakers.
Manual Decision
You decide whether the remaining odds represent value and whether to place the bet.

(Important: POD does not automatically place bets or guarantee value — it highlights opportunities, not certainties.)

Pinnacle Odds Dropper Results

Due to the fact that POD (Pinnacle Odds Dropper) is a software provider and not a tipster service there are no official results. Customers that use the software will get on different bets at different times due to their personal settings and the times they use the software.

POD however have put up some detailed customer results.

For example a user called Adam from Great Britain was able to make £35,204 after turning over £351,237. Adam stated that Bet365 was his most used bookmaker and he achieved this profit over a period of 4 months.

Bet Tracking

Recently Pinnacle Odds Dropper added bet tracking to the software. This is a really useful addition as it tracks your bets performance to the closing odds, this is a key metric many pro sports bettors use to assess their bets.

Pinnacle Odds Dropper Closing Line Value

Alongside tracking the closing line value of your bets it will track your profit and loss. This saves a lot of time for those of us that record our bets via excel and the process of exporting these bets is very easy. The latest version also included a nice look graph detailing:

Profit
Total Bets
Turnover
Yield
ROI

Overall it is a great addition to the software and adds plenty more value.

Pinnacle Odds Dropper Price and Free Trial

Pinnacle odds dropper offer a 21 day money back guarantee if you are unhappy with the software. This is not a free trial but it does give you long enough to use the software and see if it would offer you value.

The software costs £58 a month however using the link below will get you a 15% discount on your first month.

How POD compares to other Value Betting Software

On this site we have reviewed multiple websites that offer value betting software, such as Trademate Sports and Rebel Betting.

How then does Pinnacle Odds Dropper compare?

Name	Monthly Cost	Trial Period
Pinnacle Odds Dropper	£58	21 money back guarantee
Rebel Betting	£89	14 Days
Trademate	£101	14 days with code (smart sports trader in chat) Trademate Review

In terms of cost Pinnacle Odds Dropper is quite a lot cheaper then some of its competitors. This is mainly due to the software not comparing odds directly with bookmakers, leaving users to find the value. They do now however offer bet tracking which is an improvement.

This means that if you use POD for value betting purposes there is some additional manual work to do by comparing value odds indicated by the software to those available with bookmakers. Having said that it also gives you a much broader view of market movement in comparison to other value betting services.

✅ Pros

⚡ Speed – Pinnacle is, if not the fastest, certainly one of the fastest value betting software options available. It delivers odds movements and market updates with exceptional speed, giving users a crucial edge.

💰 Cost Effective – It remains one of the most affordable value betting tools on the market, offering strong performance and functionality at a competitive price point.

🔄 Adaptability – The software is highly versatile. It can be used for trading strategies or for betting on opening odds, making it suitable for multiple approaches and user preferences.

❌ Cons

📊 Limited Bookmaker Comparison – The main drawback of Pinnacle Odds Dropper is that it does not directly compare odds across multiple bookmakers, which may limit its usefulness for users seeking comprehensive market comparisons.

Review Conclusion

Overall, I believe that Pinnacle Odds Dropper is an excellent low cost option for value betting. The software is very customizable and offers everything you need to start profiting with this strategy.

There are also other applications for this strategy, such as using it as a pre match trading tool and monitoring limit changes to make your own bets on Pinnacle.

If you would like to try out POD with a 15% discount, use the link below!

Betinum Review – Europe’s Top Sports Betting Tipster?

What is Betinum?

In the crowded world of betting tipsters and advisory services, Betinum has carved out a solid reputation since being established in 2015. Betinum is a subscription based sports betting advisory service that provides betting tips (pre-match and live), strategies, and value bets, primarily focused on football, though they cover a range of markets. The service positions itself as a guidance platform: helping bettors identify value opportunities, manage bankrolls, and bet more strategically.

But is it really worth the subscription? In this Betinum review, I break down how service works, what users are saying, the risks, and whether it might be a valuable tool for serious bettors on Smart Sports Trader.

Betinum VIP results — Official results for the VIP service

How Betinum Works

Whilst Betinum offers free tools and some free selections for its users, the main interest in our review will be looking at the paid tips that the platform offers. This is the main focus of Betinum and where the real value of the site is to be found. The website currently offers 4 different subscription plans.

Subscription	Cost	Recommended Bankroll	Number of Monthly Bets
Starter	£39 (£25 first month)	£250	100 – 200
Premium	£77 (£60 first month)	£400	150 -250
VIP	£129	£400+	150 – 250
Pro Bettor (combination of all tiers)	£290	£750+	800+

The process of joining any Betinum subscription is very simple:

1. Subscription Based Access

To join Betinum, users purchase a subscription plan. Once subscribed, members gain access to Betinum’s private betting group (hosted on Telegram), where all tips, strategies, and updates are delivered. This setup allows for quick communication and real-time alerts, important for markets where odds can shift quickly.

2. Daily Betting Tips & Alerts

Betinum provides a consistent flow of betting recommendations, these can be both in-play or pre match depending on the subscription tier.
Tips typically include:

The match or event
Market and selection
Recommended stake
Odds available at the time
Brief reasoning or strategy behind the bet

The volume of tips varies by sports calendar and value availability, but the aim of the service is to find quality tips that provide long term value.

3. Value Betting Strategy

A core part of Betinum’s approach is built on value betting , selecting bets where the implied probability suggested by the bookmaker’s odds is lower than the bettor’s assessed probability.
In other words: Betinum looks for bets that are underpriced by the market (according to the sites historical results it is very successful at this).

This strategy is widely used by profitable professional bettors because it focuses on expected value rather than predicting winners with certainty.

4. Staking Plan & Bankroll Management

Betinum does not just send picks; it also tells users how much to stake.
The staking plan is designed to:

Limit emotional betting
Protect the bankroll during variance
Allow steady compounding when results go well

Betinum promotes a disciplined, controlled approach rather than aggressive chasing. Which is what we want to see from any paid service.

Betinum Results and Online Feedback

The results for the Betinum look very promising from the official figures on their website, with every subscription tier showing strong long term profits:

Subscription	Avg Monthly Profit	Total Profit	ROI
Starter	£936	£13,107	17.7%
Premium	£1241	£60,789	11.89%
Vip	£1633	£102,908	12.48%

The main difference between the different is liquidity in the markets. Starter subscription bets for example will have quicker odds movement and are more likely to see accounts limited. The higher tiers are aimed at maintaining accounts for as lost as possible whilst still providing a profit. With all betting services there are however other factors to consider rather then just looking at profit, which we will get onto soon in our review of the service.

In terms of online feedback currently available, it is very positive with a 4.9 score on Trustpilot. Which is one of the highest scores I have seen for a betting service.

Other tipster review sites have also noted they all made profits from this service after following selections.

Bookmakers Used For Betinum

Below are the suggested bookmakers to be used for Betinum with a estimated % of the amount of bets you are likely to be able to bet on with each:

Bet365 – 100%
Betano – 90%
Goldenbet – 90%
7bet – 90%
Copybet – 90%
Betfair Sportsbook – 80%
Skybet – 80%
Paddypower – 75%
Ladbrokes – 75%
William Hill – 70%

(Some customers are also using Asian bookmakers)

Click here for a full list

What Type of Market Do Betinum Send Tips In?

The Betinum VIP tier focuses mainly on Football, Rugby and Basketball. In football and basketball the selections are mainly in smaller niche markets where big edges are to be found, in rugby however they do send tips out for the major competitions. Most of the selections are sent out in live markets, the reasoning behind this is that bookmakers tend to tolerate live value bettors for longer then pre match bettors.

Below is an example of the type of selections you can expect from Betinum:

Betinum Results After 3 Months

For this review I will be followings selections from the Vip tier of Betinum. Having spoken to the owners of Betinum this is a tier that provides value but also focuses on maintaining the longevity of betting accounts. Betinum do not shy away from the fact that accounts will be limited from using their services (as unfortunately any profitable method leads to limits/restrictions.)

We started tracking Betinum from the 15th of November and here are the results till the end of January. Betinum VIP is a service aimed at bettors staking £100 per selection, this is the stake size we used to track selections for this review.

Total Bets = 275
Amount Staked = £27,381
Profit = £2907
ROI = 10.6%

Overall the results for Betinum VIP were very good, let’s take a look at both the pros of cons for this service.

👍 Pros

✔ Winning Service

The return on investment of 10.6% is very high for a sports betting service

✔ Easy Setup

Setting up the service was easy, selections are sent via Telegram.

✔ Account Longevity

The majority of Betinum VIP selections were live bets. They focus on live bets to maintain account longevity with soft bookmakers.

✔ Communication

Communication from the Betinum team was excellent via both Telegram and Discord, additional support is available if needed.

✔ Proven Over The Long Term

Betinum is a service that has been around since 2015, our results in the review matched what was expected and has been shown historically.

👎 Cons

⚠ Niche Markets (Requires soft bookmakers)

In order to follow the selections you will need soft bookmaker accounts, ideally a Bet365 account. Some of these teams are under different names with different bookmakers, making it difficult to find selections in time.

⚠ Bet Timing

Selections can be sent at any time, some selections have prior warnings but the majority are sent live.

⚠ Odds Movement

Due to many of the selections being sent in live markets you need to act quickly (within a minute or two), obviously in live markets odds can change very quickly. The dynamic nature of live markets can make it hard to know whether a selection is still value to follow or not.

⚠ Missed Bets

Unless you automate your betting with a bot, then it is likely that you will miss some bets when following Betinum. There is enough volume and a high return on investment to compensate for this however don’t expect to be able to place every single selection that is sent out due to the nature of the selections and live markets.

Conclusion

My impressions of Betinum are positive. The website itself is very well designed and it is easy to find historical results for each of the tiers. There is a free Telegram group for those that don’t want to commit to any paid subscriptions initially. The reviews on Trustpilot and other online establishments have been positive.

Results have been profitable in the two and a half months of tracking the service. Having a Bet365 account available to use makes the service much easier to follow. This is due to the fact that many of the bets are placed in live markets (to maintain the longevity of your betting accounts), which means that odds can move quite quickly often a few minutes. Betinum do send a link to each selection in Telegram that promptly brings up the market, however with other bookmakers (not Bet365) it can be difficult to find the market before odds have moved. I did however have some success finding bets with the likes of Skybet and Paddypower, so there are alternatives to Bet365 for many selections.

For bettors that work alongside others and have access to multiple Bet365 accounts then this service will be very profitable. For those without Bet365 accounts you can still follow the service, however expect to miss more bets as it can be harder to find the correct markets in time before odds move.

Overall Betinum’s VIP tier does appear to be a strong service, it isn’t aimed at recreational bettors however for the right person I believe it will be very profitable.

Click Here For More On Betinum

Variance Betting Review – Profit From The Exchanges?

In football betting, there are thousands of betting tipsters available but very few of them live up to expectation.

Then there are a few names within the betting names that instantly command some respect:

Tony Bloom
Matthew Benham
Billy Walters

Perhaps not as well known but among them is Ted Knutson.

For those unfamiliar, Knutson is one of the early pioneers of modern football analytics and the founder of StatsBomb. He’s been operating in betting, modelling, and football data long before “xG” became mainstream Twitter vocabulary.

He was one of the early adopters of expected goals thinking applied to betting markets. In the last few years Ted Knutson started a service called “Variance Betting” through the website Transfer Flow.

Who Is Ted Knutson?

Ted Knutson is the CEO of StatsBomb, one of the most respected football data companies in the world. But his authority didn’t start there.

Earlier in his career, Knutson worked as Head of Premier League Trading at a major global sportsbook. He wasn’t trying to beat the market he was helping shape it. That experience alone separates him from most betting subscription operators.

His path then intersected with Matthew Benham, one of football’s most successful professional gamblers and owner of Brentford FC and FC Midtjylland.

Knutson left the gambling industry to work inside football as Head of Player Analytics for Brentford and Midtjylland, operating within a model driven ecosystem designed to exploit inefficiencies and find players under valued within the market.

That philosophy paid off.

During the 2014/15 season, FC Midtjylland won the Danish Superliga, the first league title in the club’s history. The team became known for systematically exploiting set-piece inefficiencies, averaging roughly three set-piece goals every four games . One of the strongest rates in Europe that season.

That wasn’t narrative.
It was edge identification applied relentlessly.

After leaving the clubs, Knutson founded StatsBomb, frustrated by the limitations of available football data. In 2018, StatsBomb launched its own event data, deeper and more granular than competitors and now works with over 200 professional teams worldwide.

In short:

He understands how bookmakers price games.
He understands how clubs evaluate performance.
He helped redefine modern football data.

That combination is extremely rare.

What Variance Betting Actually Offers

The betting component (variance betting) is built around:

xG-driven match analysis
Structural team evaluation
Price vs probability assessment
Market inefficiency identification
Expert interpretation layered on top of the numbers

It’s important to understand the distinction:

This is not raw model output dumped into your inbox.

It’s expert interpretation of underlying performance data, informed by someone who understands how markets actually behave.

That nuance matters.

The Edge: xG + Context

Plenty of bettors use expected goals now. Very few use it correctly.

Where the Premium product stands out is in combining:

Long term xG trend analysis
Shot quality vs shot volume distinction
Finishing regression awareness
Tactical matchups
Squad level structural assessment

Ted’s background means he understands:

When sample size is misleading
When stylistic matchups distort projections
When markets are slow to adjust

That experience layer separates this from generic “model says 54%” type of betting services.

Transfer Flow Premium Results

Finding results for the Transfer flow premium service isn’t that easy, most tipsters services put out there numbers on the homepage for all to see. The format for Transfer Flow is almost like a magazine and the actual betting results are available to be seen in written updates throughout the season.

These were the results for the 2025/2026 season posted on the 12th of January 2026.

Profit of 12.3 units (to 1 unit stakes)
Total bets = 233
Return on investment = 5.2%

Looking back through the archives we can also found the quoted results for the previous year.

Overall these results are very strong especially when you consider these selections are placed in some of the most liquid and efficient markets in the world.

Strengths of the Premium Betting Component

Credibility of Source

Ted Knutson isn’t a social media tipster.

He’s been inside football analytics infrastructure for over a decade. That institutional-level understanding of data provides depth most betting newsletters simply don’t have.

xG Literacy (Properly Applied)

Many bettors misuse expected goals:

Overreacting to single match deltas
Ignoring shot map context
Failing to account for tactical systems

The Premium analysis tends to avoid those traps.

It treats xG as one indicator and not gospel.

Long Term Orientation

The tone of variance betting suggests process over short term wins.

That’s crucial. Sustainable betting edges don’t come from hot streaks, they come from understanding probability and applying a disciplined approach.

Limitations to Be Aware Of

Let’s keep it balanced.

No Guarantee’s

Despite the man behind the service this isn’t a short cut to profitable betting. A smart structured approach is still necessary and there will be losing periods.

Odds Movement

These selections do tend to shorten in odds, you should never chase a price below its stated value. If variance betting suggests taking odds at 2.0 and the best odds you can take are 1.9, then you should be passing on this bet,

If you don’t, then the value of these selections diminishes.

Selectivity Means Patience

There won’t be daily action. Some bettors misinterpret fewer bets as less value. When in reality, restraint is often edge preservation.

Who Is This For?

The Transfer Flow Premium betting tier makes sense for:

Data literate football bettors
xG aware traders
Medium to high stakes disciplined bettors

It’s less suited to:

Accumulator players
Casual weekend punters
Those chasing a high volume approach

Variance Betting Cost

Variance betting is extremely well priced for what is on offer. The upgraded membership from the Transfer Flow site is only £16.50 a month or £175 a year. In comparison to many other betting services this is well below the average especially when you consider it is profitable betting into sharp markets and exchanges.

Final Verdict

We have had couple of months now with the Variance Betting and have so far found it to be a very promising service. My initial worry was that odds would move so quickly that the value would be gone by the time I could bet it. That hasn’t been the case, although there have been times where the odds have shortened to the point where a selection is no longer value. There have also been times where odds are better then those quoted in the variance betting emails.

Variance Betting doesn’t promise you miracles.

But for bettors who understand that edge lives in numbers, interpretation and market inefficiency not hype. This is one of the more intellectually credible subscription offerings in the football betting space.

Making A Million From Sports Betting Challenge Update – Jan 2026

December marked month 105 of the Making a Million Challenge. After a strong finish to the year, I was hoping to kick things off with a bang and lock in some early profit to set the tone for the months ahead.

As we all know, though, the betting gods don’t care much about what us mere mortals want to happen and variance has a habit of swinging whichever way it feels like.

Let’s take a look at how things actually played out.

Value Betting Results

Value betting had a strong month to start the year, having bookmaker accounts available to use last year was definitely a big benefit. A common question is how do you have accounts after all these years of betting?

Moving house has enabled me to re-open previously closed accounts and then working with family members/friends opens up opportunity. Other then that exchanges/brokers and shop betting are your best options to get money down. Unfortunately this month Paddy/Will Hill and Skybet all hit me with limits which will make things harder. I’ll continue to use them for Sharp Betting (doubles strategy) and value betting getting down whatever money possible.

Here are the strategies used:

Each Way Value using Oddsmonkey and Betting Mastermind – On any accounts that still let me bet
Inflated Odds on the exchanges – for example Bet365 superboosts on smaller markets (lay money pushing odds higher then they should be)
Sharp Betting – Tested at small stakes on both the betting exchanges and with limited bookmaker accounts
Shop bets – I have a local Coral and Betfred shops in my area that can be useful for value bets and UFC
UFC Bets – Using my own analysis

Profit:£1912

(Adjusting stakes to win £100-£150 per bet).

I record profit/loss daily by each individual bookmaker or exchange.

Horse Racing Betfair Strategy Results

This strategy had a poor January and significantly underperformed expectations. As things stand, it has effectively been breakeven since May of last year. That said, it still returned around 100 points (£10 per point) over the course of last year, which gives me enough confidence to continue with it.

Betfair Strat Example — Not every selection shortens in odds

The approach is based on identifying what I believe to be sharp money in the morning markets and following those bets as they come in.

Profit: -£374

(Staking £10 per bet).

Total Made in January 2026

Total = +£1564 (Profit is slightly different to the combined totals in this post due to a few misc bets that don’t fit into any category but are recorded on my daily P/L)

Overall Profit Since The Challenge Began (106 Months Ago)

+£213,373

Stagnation

The start to the year felt painfully slow. A lot of racing was cancelled due to the weather, the first UFC event didn’t take place until the 24th of January, and overall there just didn’t seem to be much going on. Things did pick up towards the end of the month, but I was still left with the feeling that my betting has become a little stagnant.

The phrase “If you always do what you always did, then you’ll always get what you always got” kept popping into my head.

I do regularly test new strategies and services, such as Sharp Betting and Tilt The Odds. However, despite that, I feel that my overall approach hasn’t really evolved over the last few years. It still works but I don’t feel like I’m actively improving it. Not being at the point where I can increase stakes, beyond expanding my ability to work with others to gain access to new accounts, I’m a little stumped for ideas.

The reality is that most strategies that genuinely work tend to rely on soft bookmakers, with exchange based services remaining something of a holy grail.

That said, a strong February or March could easily shift the current slump I’m feeling.

How did your betting go in January? Are there any interesting services or approaches you’re using at the moment?

Let me know in the comments and as always, thanks for reading.

Useful Links

Sharp Betting Review and Free Trial

Value Betting Free Trials

Free Telegram Selections

5 Betfair Trading Strategies 2026 – From Five Successful Sports Traders

Finding Betfair Trading strategies that works can be tough.

Making money from Betfair or any any betting exchange in general is not easy. I am sure many people dream of trading on Betfair for a living.

Can it be done?

Yes of course it can.

Here are 5 Betfair trading strategies, from 5 successful sports traders to help you find an edge.

Betfair Trading Strategies

Number 1 – Steve Howe – Pre Race Swing Trading

Steve Howe is the owner of the educational sports trading blog itsamugsblog.

Focusing on trading the horse racing markets itsamugsblog provides some of the best free sports trading advice available on the internet.

Steve’s specialty is swing trading the horse racing markets on Betfair.

Swing trading involves looking for larger movements in odds before the start of a race. The aim is to lay a selection and back it at higher odds or to back a selection and lay it at lower odds.

Trading in this way allows you to hedge your bet across all outcomes and secure a guaranteed profit no matter the outcome.

Countless examples of Steve Howe swing trading the horse markets profitably can be found on his youtube page.

If you can master pre race swing trading the horse racing markets then there are multiple opportunities everyday to make money.

Betfair Trading Strategies – Number 2

Psychoff – Football Trading Late Goals

Twitter

When I first started trading on Betfair I heard the name Psychoff a few times.

He was almost like some mystical figure. That came made a tonne of money football trading, then disappeared. Leaving behind a video showing how he made $202,257 in 3 months.

Well Psychoff eventually reemerged and so did his apparent ability to make large sums of money football trading.

One awesome thing about Psychoff is he gives out trading advice on twitter from time to time. Although Psychoff uses a variety of trading strategies.

On twitter the tips that he usually gives out are to lay the correct score or back the overs market in football. Usually quite late on in the second half.

If you have followed Psychoff on twitter then you will know he has an uncanny ability to predict when a goal is coming.

So there is sports trading strategy number two.

Keep on the lookout for those late goals.

Betfair Trading Strategies – Number 3

Paulo Rebelo – Contrarian Betting

Official Site

Contrarian betting is when you looks to wager against the crowd. It is a concept that has been around for a long time.

The general theory is that the majority of the public like to follow the crowd. In betting the behaviour is no different and this can lead to certain situations where opposing the crowd can be profitable.

Now Paulo Rebelo is a renowned football trader on Betfair using a variety of different trading methods. He didn’t invent contrarian betting however fairly recently he showed an excellent example of finding value from this method.

Winning a sum of 167,225 Euros by backing under 0.5 goals at half time in the Crystal Palace vs Man City game. This was at a time when Man City had been beating every side in front of them. Going without a goal less draw for 8 months before they met Crystal Palace.

Reading the English translation of Paulo Rebelo’s breakdown.

Which you can read here.

Its seems that Rebelo believed that at half time odds of 7.4 for the game to finish 0-0 offered lots of value.

Based on what he had seen in the first half. He knew that these odds would have to move quickly and felt that the confidence in Crystal Palace players would increase as time went on.

Video proof of Man City vs Crystal Palace Trade

This is an excellent example of when it is profitable to go against the crowd and take a contrarian betting stance.

Betfair Trading Strategies – Number 4

Caan Berry – Front Runners In Horse Racing

Official Site

Caan Berry is a renowned horse racing trading. Using a variety of different Betfair trading strategies to profit from the horse racing markets.

One of the simpler strategies that Caan Berry uses is to identify strong front runners in a race and look to profit from them taking a prominent position early on in a race.

Caan will often highlight potential front runners on both his facebook and twitter pages.

There is an excellent article based around the back to lay front runners betfair trading strategy on Caan’s site.

Looking to trade front runners in the horse racing markets is a great beginners strategy. Given that it is fairly straight forward method.

If you are looking to start profiting from the horse racing markets then this could be a great strategy to look at.

Caan has also produced some excellent educational products aimed at people looking to trade the horse racing markets.

Click Here For Our In Depth Review Of Caan’s Horse Racing Video Pack.

Betfair Trading Strategies – Number 5

Smart Sports Trader – Pre Match Trading

Smartsportstrader.com

“Wait a minute, your putting yourself in with some of biggest Betfair Traders around?”
“What a f****** ego maniac”

Is what you might be thinking.

True I am not a top of the food chain sports trader.

However if you do read my Making A Million From Sports Betting And Trading Challenge. Then you’ll know that I do actually make a profit from my trading.

Which in turn I suppose makes me a successful sports trader.

That’s right f*** you buddy.

Yeah anyway Betfair trading strategy number five.

My personal favourite pre-match trading.

The simplest way to pre match trade the football markets is by reacting to team news. It doesn’t require a huge amount of skill.

You need a good knowledge of the teams that are playing and some patience.

Cup games are often an excellent opportunity for pre match trading. As the market is often unsure of the first eleven that is going to be on the field.

This is because some managers use cup games as an opportunity to rest key players or give youth players a shot.

Chelsea Example

In the above example Chelsea were due to play Newcastle at home in the FA cup. There were priced at 1.41 before the announcement of the first eleven.

A quick look at oddsportal historical data shows me that Chelsea were priced much lower then 1.41 when playing at home to teams of similar ability to Newcastle.

This tells me along with experience that should a strong Chelsea side be named then the odds on Chelsea would shorten.

Chelsea did name a strong side so I backed them as quickly as possible at 1.41 and layed them once they had reached 1.34.

This enabled me to secure a guaranteed profit of £52.31

Below is a more recent example of profitable pre match trade.

If you can learn pre match trading then it can be a great low risk strategy to use.

Conclusion

Overall the truth is no one strategy will make up for bad habits or poor analysis. What these example do is provide some insight into how winning Betfair traders approach the markets. Depending on your own interests and trading styles some of these strategies may work for you and some may not. Ultimately it will be your own process which makes you profitable or not.

Over The Last Few Years We Have Reviewed Several Betfair Trading Services.

Below Are The Best Betfair Trading Products On Offer.

Affiliate Disclaimer

(This article features affiliate links. This means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. I use or have used any product I review. If I recommend them it is because I believe they are helpful, useful and offer value to their customers. Please do not spend any money on these products unless you feel they will give you value or that they will help you achieve your long term goals.)

Sharp Betting Football Bets Review

Football betting is notoriously challenging, especially when focusing on the world’s most popular leagues. SharpBetting.co.uk seeks to change the game with a service tailored for both beginners and seasoned bettors. According to its creators, the system has already generated over £100,000 in profit, a claim that immediately piqued my interest. As someone always on the lookout for innovative strategies and fresh angles in sports betting, I couldn’t resist diving in to explore what this platform has to offer.

In this review we will take two different approaches.

Exchange only betting singles (using red bets – strongest selections)
Betting with bookmakers using multiples (This is the approach that has been suggested as the most profitable)

What is Sharp Betting?

Sharp Betting is a platform dedicated to helping sports bettors turn a profit in the competitive betting markets. Covering a range of sports like football, boxing, and horse racing, the site offers insightful articles alongside paid software designed to identify value bets in the football, tennis and horse racing markets. In this review, we’ll focus exclusively on the paid service and the football bets it highlights, diving into how it works and whether it delivers on its promise.

How Does The Football Bets Software Work?

The football bets software is incredibly easy to use. It highlights bets that its algorithm has flagged as value, indicates the bookmaker and odds that are value. There two different types of value bets.

Red Value Bets – Strongest value bets
Blue Value Bets – Smaller value bets

These can be backed as single bets or combined in multiples to increase the overall value.

The selections come in a number of different markets:

BTTS (Most Common)
Over/Unders
Match Odds (Least Common)

In terms of bookmakers, sharp betting football covers 12 different bookmakers. Some selections however are available with the betting exchanges and also other bookmakers which are not covered by the software but you can sometimes find better odds manually searching for the selections (if the bookmaker/exchange is not on the software).

Sharp Betting Success Stories

SharpBetting showcases several success stories from users who have leveraged their software to achieve impressive results. One standout example is David, who turned 100 hours of betting into £8,000 profit (6000 bets). Similarly, Leah’s journey from a football betting novice to earning £7,500 highlights the software’s potential for profitability. These results were made using the software with soft bookmakers such as Skybet, Bet365 etc.
However, the true test lies in the results we achieve during this review, which will ultimately determine the platform’s overall rating.

David's Sharp Betting Football Results — Davids Results Using The Strategy

Sharp Betting Subscription Cost

Sharp betting offer a few different subscription models ranging from long term (annual) to shorter term (Monthly). The longer term options offer much better value and to succeed with this type of betting (value betting) you will usually want to put in as much volume as possible.

Below is a table to compare subscription options with an exclusive discount added.

Subscription Length	Cost	Free Trial/Discount	Link
1 Month (Standard)	£30 a month	1 week free trial	Click Here
6 Months	£144 for 6 months (£24 a month)	20% total discount	Click Here
12 Months	£182 for 12 months (£15 a month)	20% total discount	Click Here

Results After 3 Months (Exchange Betting)

I’ve been using the Sharp Betting software for three months now. The way I have approached this on Betfair is to only bet red selections if the exchange odds match the best odds quoted or above on the sharp betting tool. I have also chosen to avoid match odds markets as they are usually a more efficient market. The majority of selections are in the BTTS market and over under 1.5 goals.

To clarify my approach below is an example.

The odds at the top of the image are from the sharp betting website, it suggests the under 3.5 goals market is value in the Galatasaray market at odds of 2.25. Checking the odds on the exchanges, I have found odds of 2.38, which are obviously better then the odds stated with Skybet. These are the types of selections I am taking on the betting exchanges.

Let’s take a look at results after three months!

Total bets: 403
Overall P/L: -£39
Stakes used: £10 on odds up to 6.0, £5 on larger odds.
Total Stakes: £3721 (due to some partially matched bets)
ROI: -1%

Despite showing some early promise, testing sharp betting on the exchanges has not been successful. Although our sample size isn’t that big , it does suggest that when exchange odds are higher then the odds suggested on Sharp betting, selections should maybe be avoided.

Results Using Bookmakers and Multiples Bets

In the three months of testing we also bet doubles using the bookmaker Skybet. This is how the sharp betting tool is intended to be used and has been tested thoroughly by the sharp betting team using this method. For this method however an additional filter was added – we used selections that were not available on the exchanges or were higher odds then available on the betting exchanges.

Below is an example of the bets we took for this approach.

In the image you can see Sharp betting suggesting a bet at odds of 3.6 in the BTTS no market. Checking the exchanges we can see this is above the lay odds available. Therefore this qualified as a selection for us to take. We then combine that with another selection that meets the same criteria for a plus EV double.

Sharp Betting Doubles — A successful plus EV double using Sharp Betting

Total bets: 114
Overall P/L: +£240
Stakes used: £5 per bet
Total Stakes: £570
ROI: 42%

Results using this method were much more successful with a very impressive 42% return on investment. There is also the ability to put these selections in multiples with more selections such as trebles and lucky 15’s, which would increase volume and overall profit.

Whilst we only used £5 stakes, the limits on these markets are much bigger and you would have no issue increasing stakes. If you are thinking about joining Sharp Betting this looks like a very promising method.

Conclusion

From our results, Sharp betting seems to work best in markets that aren’t available on the exchanges, or where the odds are higher than what the exchanges are offering. When the same selections are priced better on sites like Betfair, the value just doesn’t seem to be there, at least based on our analysis and the size of our sample. Overall, if you have access to popular soft bookmakers such as Sky Bet, Paddy Power, Betfair Sportsbook, and PokerStars, Sharp betting can be a solid and very profitable strategy. However, if you’re limited to betting only on exchanges, you’re likely to find it much harder to make this system work.

Value Betting Guide 2026 – How To Win At Sports Betting

Value betting is one of the most effective strategies for consistently winning at sports betting!

Unlike traditional betting methods, which often rely on intuition or luck, value betting focuses on identifying bets where the odds offered by the bookmaker are higher than the true probability of the event occurring. This guide will walk you through the fundamentals of value betting, how to spot value bets, and how you can use this strategy to boost your betting profits.

You name the sport, value betting works!

One of the big benefits of this method is that it allows you, to get a large amount of volume through the markets. Whilst having a consistent edge.

This method is also very easy to understand.

What is Value Betting?

First off what is value in the sports betting markets?

Quite simply getting value in the sports betting markets is backing something that is estimated to have a greater chance of happening then the odds indicate.

Lets look at a simple example.

Man United are priced at 2.0 (indicates a 50% win chance) against Everton at home.

The best betting syndicate in the world estimate that Manchester United are actually a 55% win chance.

Meaning they believes that Manchester United’s true odds should be 1.82.

This means odds above 1.82 are deemed to be value, with odds of 2.0 being extremely good value.

If you are consistently betting odds that are priced higher then there true probability, you will make money long term.

However the hard part of finding value in the sports betting markets is coming up with a true estimation of what the odds should actually be.

Some of the biggest betting syndicates in the world have hundreds of people working for them. Analyzing every bit of data available to them in order to make profitable bets.

In this article we are going to look at a proven method for finding value in the sports betting markets. This method allows us to mimic the bets made by these successful betting syndicates.

Sharp Bookmakers And Exchange Method

One proven way to find value in sports betting is by using sharp bookmakers and betting exchanges as an indicator for value.

Professional bettors separate bookmakers into two categories.

Sharp and Soft.

A soft bookmaker is one that does not want professional bettors, they only want losing recreational players that they know in the long term will make them money.

This is why some bookmakers close players accounts or limit their betting stakes to very small amounts.

Sharp bookmakers allow winning sports bettors to bet with them. They let sharp bettors influence their odds movement and rely more on profiting from the turnover they get from the betting markets they provide.

Betting exchanges follow a similar model charging on a commission basis and allowing professional punters to bet with them.

This means that professional sports bettors bet at sharp bookmakers.

Soft bookmakers often imitate the movement of sharp bookmakers and betting exchanges. However they are slower to adjust their betting odds.

This method of value betting takes advantage of this.

Value Betting Strategy

If you follow the money from the sharpest sports bettors in the world then you are going to make money from sports betting.

That is the essence of this strategy.

Consistently beat the closing odds of sharp bookmakers or betting exchanges and you have yourself a winning betting strategy.

This is known as “value betting” but is also sometimes referred to as “steam chasing”

Now you probably have heard of several betting systems or strategies that sound good in theory but don’t actually work.

This isn’t just a gamblers fallacy, there is a lot of data to back up this strategy.

Value Betting Data

Here are the statistics from a company called Trademate which provides software for value betting.

The software constantly scans the sharp bookmakers and highlights when a soft bookmaker is offering higher odds then them.

It calculates if there is value after the betting margin is taken into account and if it is value then it highlights these bets.

You can see that after 2,361,157 bets.

The total profit made by Trademate customers is £4,174,180.

Rebelbetting Value Betting

Another company called Rebelbetting uses a similar strategy.

Again using the odds movement from sharp bookmakers to highlight value bets at the soft books in order to beat the sharp bookmakers closing odds.

Their data showed that the average user was able to double there initial investment with value betting strategy after 3 months, placing 30 bets a day on average.

Lastly I will include some data from a website called bookie bashing.

This site also looks at the odds of betting exchanges and sharp bookmakers to highlight value bets at soft bookmakers.

Bookie Bashing focus on price boosts and accumulator boosts to find value in the sports betting markets. Which you also find if you have access to Oddsmonkey.

Again the data shows how successful this strategy is with a profit of £11,445 being made after the first 1000 value bets.

My own betting also incorporates the strategy of following sharp betting money very heavily alongside using other methods.

Although this is not the only method I use, value betting has proved to be a very successful part of it.

Monthly Profit And Loss

Alright so we have looked at data from multiple different sources to show that this strategy really works.

Now lets take a look at an actual example.

Value Betting Strategy Example

Borussia Dortmund are taking on Bayern Munich tomorrow.

By using the odds comparison site Oddsmath.com.

I had a look at the current odds available and found a bet which is showing value according to current market prices.

Marathonbet are pricing Borussia Dortmund at 3.88 which is a stand out price compared to the rest of the market.

I took a look at what the current price was on Betfair Exchange which is a sharp market for football betting.

Betting exchanges will often mirror the prices of the sharp Asian bookmakers.

Betfair Exchange showed a back price of 3.8 and a lay price of 3.85.

This is an strong indicator that currently the price of 3.88 that is currently offered by Marathonbet is indeed value.

Now obviously odds can change. They can drift in price and the bet is no longer seen as value. However they can also shorten in price becoming better value.

If you are able to constantly find odds that are consistently better then the Betfair lay price on markets with a high volume of money matched (such as Bundesliga.)

Then it is very likely you will make money in the long term.

Value Betting Results

Below are some of my results from value betting.

Running from 2021 to September 2022.

Value betting with soft bookmakers using the Trademate Sports software.

3801 bets – £5568 profit

Value betting strategies on Smarkets betting exchange (Also includes some trading)

£20,011 Profit

(Video proof in the video below.)

Value Betting Tips

So you can see from the above that this is a strategy that really works.

Here are a few tips to get the most from this method of value betting.

Stick to popular sports with high liquidity

The first tip would be to stick to popular sports that have a lot of turnover.

For example the major European football leagues and big American sports.

The reason for this is that these markets are seen as more efficient due to the large amount of money that is placed on these events.

There is also less likely to be manipulation of these markets as it takes much more money to change the odds of say a Premier League game, compared to the Romanian second division.

Another factor is that a soft bookmaker will likely allow you to bet for longer if you are placing value bets on popular sports. This makes you look like much more of a recreational bettor, rather then somebody that wants to make money long term.

Drawbacks of value betting?

Although you are betting with an edge and will make money in the long term. It’s really important to know that at times you will go through a losing period.

If you want to avoid losing runs altogether then you can look at arbitrage betting where you lock in a guaranteed profit from every bet. However the flip side to this is that you sacrifice some value long term by placing a bet with a margin on the other side of the bet.

In theory you will make more money long term from value betting but arbitrage is a good option for the risk averse.

(You can read the ultimate guide to arbitrage betting below for more information.)

Stake appropriately

One of the most important aspects of successful sports betting is to make sure you stake appropriately.

There a lot of different approaches to staking, some prefer to bet with flat stakes whilst others use a proportional staking strategy.

Most of the value betting software providers advise a staking using the kelly criterion. This staking strategy adjusts the amount of your bankroll you bet dependent on the perceived edge of the bet.

Use Value Betting Software

The last tip would be to use value betting software.

Although you can look for bets manually it can be very time consuming and you will miss a lot of value betting opportunities. There are several different value betting providers.

Best Value Betting Software

Oddsmonkey

Over the years I have used a number of value betting services.

The first one that we will take a look at is Oddsmonkey.

Oddsmonkey is primarily a matched betting service however it also provides tools that can be used for value betting.

The oddsmatcher software highlights bets with bookmakers that are higher then the lay on a betting exchange. This is a good indicator that these odds are value at the time they are highlighted.

Oddsmatcher comes with a filter option which means you can select which bookmakers you want see value bets for. You can also select how close to the start time of an event a selection should be. So for example if you want it to only show selections that are starting within 3 hours you can do.

Another positive for Oddsmonkey is they also provide extra place matcher and each way matcher. Which are both software tools you can use for value betting on the horse racing markets.

Compared with other value betting software Oddsmonkey scans bookmaker odds at a much slower rate meaning that sometimes the value bet will no longer exists.

However it is also the cheapest value betting service at £29.99. This is my recommendation for beginners and people fairly new to the world of sports betting.

(You Can Trial Oddsmonkey For Free Below)

Rebel Betting Value Betting Software

Next up is Rebelbetting.

Rebelbetting are a company that have been offering sports arbitrage software since 2008 and in the last few years started to offer a value betting service.

The software that Rebelbetting offer is a step up compared to Oddsmonkey. It scans bookmakers at a much faster rate and as such it provides a much higher volume of value bets.

Rebelbetting offer mobile, web and desktop versions of their value betting software. Which enables you to make value bets pretty much wherever you are.

The software is very professional, when a bet is flagged there is a link that takes you directly to it. Which saves valuable time and means odds are less likely to change before you can bet them.

Bets are then saved in a log which automatically updates whether your bet won or lost.

The value betting software offered by Rebelbetting is aimed at the individual that is willing to put in time and volume. As mentioned earlier it is a step up from Oddsmonkey and is suitable for someone that is serious about investing in value bets.

Value betting software offered by Rebelbetting costs £89 a month.

We managed to negotiate a really good deal for readers of Smart Sports Trader.
You can get a no strings attached 14 day subscription to Rebelbetting’s value betting software using the link below!

Trademate Sports Betting Software

Next up is Trademate Sports who are a company that offer the best value betting software in the industry.

Trademate Sports have created a lot of excellent content on how to effectively make money from bookmakers through their excellent youtube channel and website. One of the most impressive aspects of the software is that it is constantly being improved.

As mentioned above it is very easy to use.

You set up the bookmakers that you want to use along with other metrics such as odds, time before event starts, sports.

Also whether you want to only search for value bets at high liquidity events or across all markets.

The Trademate Sports software then flags up any value bets that match the metrics you chose to use in your filter. Trademate Sports allows you to have several feeds so you can create several different filters and use them at same time.

You can read our full review of Trademate Sports here.

The software currently costs around £108 making the most expensive software on the list.

It is aimed at someone that wants to take a professional approach to value betting.

I would recommend a starting investment of £2000 or more to use this software.

You can get a free 2 week trial of the Trademate Sports software below.
Quote “Smart Sports Trader” in the Trademate chat to get this deal once signed up

Conclusion

In conclusion, value betting is a proven method for gaining an edge in sports betting. By understanding the true probabilities of events and betting when you find value, you can steadily grow your profits over time.

Ready to start value betting? Use the tools and strategies outlined in this guide, and transform your betting approach today.

We recommend you take up Trademate’s free 14 day trial and take a look at the results for yourself.

Click Here To Trial Trademate’s Value Betting Software

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What is the best value betting software to use in 2026?

Best Budget Value Betting Software

Value Prop Betting

Beginner Friendly

Honorable Mention

Tracking Pinnacle Movements

Best Value Betting Software Overall

The 8.5 Projected Win Total: Mediocrity Priced In

Super Bowl LXI Futures: Respectability Without Belief

The Defensive Reconstruction: A Unit Under the Microscope

The Offensive Foundation: Stability as a Counterweight

The Reality Check Before Kick off

How To Make Money From A Bet365 Account

1. Matched Betting (Best for Beginners)

Why it works:

Downsides:

2. Value Betting/Arbing

Key insight:

3. Niche Markets

Why it works:

4. In-Play Betting (Live Opportunities)

Opportunities:

5. Casino Offers

Important:

Alternatives to Bet365 (That don’t limit bettors)

Bonus Tips to Maximise Your Account Value

1. Avoid Getting Limited Straight Away

2. Use Your Account Strategically

3. Think Long Term

Final Thoughts

Quick Verdict

What is Value Betting?

Click Here For a 15% Discount on POD

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Pinnacle Limit Changes

How Pinnacle Odds Dropper Works (Step by Step)

Pinnacle Odds Dropper Results

Bet Tracking

Pinnacle Odds Dropper Price and Free Trial

How POD compares to other Value Betting Software

✅ Pros

❌ Cons

Review Conclusion

What is Betinum?

How Betinum Works

1. Subscription Based Access

2. Daily Betting Tips & Alerts

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4. Staking Plan & Bankroll Management

Betinum Results and Online Feedback

Bookmakers Used For Betinum

What Type of Market Do Betinum Send Tips In?

Betinum Results After 3 Months

👍 Pros

✔ Winning Service

✔ Easy Setup

✔ Account Longevity

✔ Communication

✔ Proven Over The Long Term

👎 Cons

⚠ Niche Markets (Requires soft bookmakers)

⚠ Bet Timing

⚠ Odds Movement

⚠ Missed Bets

Conclusion

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The Edge: xG + Context

Transfer Flow Premium Results

Strengths of the Premium Betting Component

Credibility of Source

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No Guarantee’s

Odds Movement

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Who Is This For?