Making A Million From Sports Betting Challenge Update – September 2025 Results

Daily Profit and loss

September marked month 102 in the Making a Million From Sports Betting Challenge. It has been a solid year of betting so far and an improvement from a below par 2024.

Let’s take a look at the results!

Making A Million

Value Betting Results

It was a big month for value betting with the biggest profit total made in a single month for a number of years. Value betting consists of a number of different strategies that all look to beat the closing odds of the betting markets or take advantage of advantageous bookmaker terms.

Here are the strategies used:

  • Each Way Value using Oddsmonkey and Betting Mastermind – Horse and Golf
  • Inflated Odds on the exchanges – for example Bet365 superboosts on smaller markets (lay money pushing odds higher then they should be)
  • Bet Hero – Mainly using for prop markets on football (cards, corners etc), still early stages for this and results have been breakeven
  • Shop bets – I have a local Coral and Betfred shops in my area that can be useful for golf bets and UFC
  • UFC Bets – Using my own analysis
  • Tilt The Odds – Horse Racing Software

This month both Priced Up and Betdaq sportsbook hit me with betting limits, which was frustrating as I seemed to be going under the radar for quite a while. A good string of results however lead to being completely gubbed accounts on both.

Value Betting September

Profit:£4547

(Adjusting stakes to win £100-£150 per bet).

I record profit/loss daily by each individual bookmaker or exchange.

Horse Racing Betfair Strategy Results

It was a winning month for the horse racing system on Betfair. These bets are also placed on bookmakers as part of my value betting if odds are better with a bookmaker I can bet with. If odds are better on Betfair then I place half the stake at odds available and half at the Betfair SP. (This is due to testing and finding the system profitable at SP).

Horse Racing Betfair

Profit: £537

(Staking £10 per bet).

A decent month for the this horse racing system and overall the system has passed £2k in profit overall since implementing it at the end of the last year. Had a few emails asking if I could share more details on it, unfortunately that could ruin the edge. Potentially I could share the bets at SP with a Telegram group, this may be something I look at doing in the future and would test first.

Total Made in September 2025

Total  = +£5002 (Profit is slightly different to the combined totals in this post due to a few misc bets that don’t fit into any category but are recorded on my daily P/L)

Daily Profit and loss

Overall Profit Since The Challenge Began (102 Months Ago)

+£207,340

Thoughts Going Forward

April 2023 was the last month I managed to hit a profit over £5kThis month was nice reminder that when positive variance is with me, big winning months are still achievable. The year now stands at a profit of £16,890, which is very respectable and is something I would have taken at the beginning of the year. Now that my bankroll has some extra padding I can also increase my staking in area’s where I am able to (exchanges) and look to scale things up.

There are a few services and software that I am testing at the moment:

JMbets – This is a service from a reader of this blog, it highlights value in the prop betting markets with some of the more popular UK bookmakers (Skybet, bet365, Paddypower etc). Whilst I can’t get money down on every bet it looks to be a very profitable service and one that is free for the moment.

Bet Hero – Finds big value in some lesser looked at markets card, corners etc. Covers some of the smaller bookmakers which other value services ignore. Also finds value on the exchanges but tends to be in low liquidity markets. My results are breakeven so far but will see where we are in another months time.

If the above two services show a decent level of profit then I will be adding them to my value betting approach. Overall happy with the profit made in 2025 so far and hopefully can end the year above £20k profit.

2025 Betting Results

Related: What is the Making a Million Sports Betting Challenge?

Making A Million From Sports Betting Challenge – July 2025 Results

July marked a significant chapter in the Making a Million challenge as I hit the 100-month milestone. It’s been nearly eight and a half years since I began documenting profits and losses from sports betting. While the £1 million target is still a work in progress, this month was especially rewarding, with total profits since the challenge began surpassing the £200,000 mark.

Here’s a detailed breakdown of July’s results and what’s been working in my strategies.

 

Making A Million

Value Betting Results

After a pretty underwhelming 2024, the value bets are back to bringing in consistent profit.

In terms of the strategies used to get value bets I am using quite a few:

  • Bookmaker boosts – Priced Up and any other bookmaker I can still bet with
  • Each Way Value using Oddsmonkey and Betting Mastermind – Again taking value with any bookmaker that still lets me bet, Betdaq Sportsbook are one I have been recently been using quite a lot.
  • Inflated Odds on the exchanges – for example Bet365 superboosts on smaller markets (lay money pushing odds higher then they should be)
  • Shop bets – I have a Coral literally a 5 minute walk away, useful for each way bets and UFC.
  • UFC Bets – Using my own analysis
  • Tilt The Odds – Horse Racing Software

 

Value Bets July

Profit:£1335

(Staking to win £100-£150 per bet).

I placed upwards of 59 bets this month (I now record grouped results per bookmaker or platform for efficiency). Realistically, total individual bets sit in the 700–1,000 range per month.

Horse Racing Betfair Strategy Results

Winning month for the horse racing system placing selection on Betfair. These bets are also placed on bookmakers as part of my value betting if odds are better with a bookmaker I can bet with. If odds are better on Betfair then I place half the stake at odds available and half at the Betfair SP. (This is due to testing and finding the system profitable at SP).

Betfair Horse Racing System

Profit: £139

(Staking £10 per bet).

Golf Betting

Golf betting is the newest addition to my toolkit, and it’s already proving its worth. Enhanced each way terms at Coral and Ladbrokes shops have been beneficial. Unfortunately, I lost access to Barone Racing in July. They tolerated my horse racing bets for a long time, but once I started placing golf bets, my stakes were immediately flagged and limited to £0.
If you’re using bookmakers primarily for horse racing bets, I’d recommend avoiding golf betting entirely to avoid the risk of losing access. For now, it’s a balancing act between value and sustainability.

No big wins this month but I few decent places meant that a small profit was made.

To find bets I am using the 20 minute golf system from Mike Cruickshank and also checking Each Way Pro from Oddsmonkey.

Profit: £105

(Staking £10- £20 per bet).

Final Thoughts – Crossing £200K Profit

This month marked two milestones:

  1. Crossing £200k profit
  2. 100 Months of recording P/L on this blog

Yearly results

It’s been a decent year so far and if you’d told me when I started this blog that I’d make over £200k profit from betting part time over an 8 year period. I would have been pretty fucking happy!

The betting landscape has changed a lot since then. Back in the day, there were massive sign-up offers, countless bonuses, and an industry that seemed to grow by the minute. While opportunities are less abundant now, the ability to make tax-free income from my computer is still something I deeply appreciate. Decent profit this year has shown there is still life in the old dog yet!

Looking ahead, I plan to keep scaling my bankroll and place larger stakes when possible. Without any major expenses on the horizon (new house, more children, etc.), I’m optimistic about achieving some solid growth in the years to come.

Thanks for reading the blog, appreciate your time and if you have any questions feel free to comment.

Total Made in July 2025

Total  = +£1740 (Profit is slightly different to the combined totals in this post due to a few misc bets that don’t fit into any category but are recorded on my daily P/L)

Overall Profit Since The Challenge Began (100 Months Ago!)

+£201,021

Recommended Services Used

Oddsmonkey (Value Betting) – Free Trial and Review

Tilt The Odds (Value Betting) – Free Trial and Review