Football Trading Strategy 

On this page I will detail some of my strategies for football trading focusing on the first half of a match. There is not that much information online regarding football trading strategies other then the Lay the draw strategy.

These football trading strategies may give some other ideas on how to approach the markets.

Trading the beautiful game for a living.
Trading the beautiful game.

My approach for football trading is to break the game down into time frames. I look to open a trade when the market conditions are correct and the game flow fits my strategy.

0-15 mins opening period of the game

Most of the time I use this period of the game to assess how teams are likely to perform up until half time. Is the favourite dominating possession?  Does the underdog look dangerous on the counter, Are key players finding space? How is the away team dealing with pitch size?

I am looking for little bits of information that will help me find a profitable trade.

The only time I would be involved at this time period is if I had backed or layed a team pre match and expect at least a 10 tick movement of odds to happen in the opening 15 minutes.

This will usually happen in games where teams have made large changes to their first 11 or with teams that are fairly unknown for example Europa League/Champions League teams from lesser known countries like Albania, Belarus etc.

Football Trading Strategy 

15-30- Domination or Drift strategy

This is two strategies for football trading that are basically the opposite of each other. This trade is used on the favourite.

For the domination strategy we are looking to back the favourite that is dominating possession, finding space and creating opportunities, they should look likely to score before half time. If a goal is scored by the favourite you will normally get around 50% of the payout in profit.

Football Trading
Barcelona are a team that can dominate from the start.

For example if you backed a team for £100 at 2.0 and they scored in the 34th mins you would get around £50 pounds profit. A goal against you team will usually see you lose around 50% of your stake depending on the odds of the favourite.

No goal will result in a loss of around 10%-15% of your  stake. Always close the trade at half time or if a goal is scored.

The Drift strategy is looking to lay the favourite when they are under performing and not playing well. They may be losing the ball easily, have bad body language, making poor decisions. Also the underdog needs to be showing signs that they can score. Again this strategy will run to half time.

If no goal you will make a profit around 10-20% of your stake depending on the time you enter the trade. A goal against your trade will lose around 50% of your stake, A goal in favour of your trade will see you profit around 50%-60% of your stake. The strategy is closed with a goal or at half time.

The profit/loss percentage will vary depending on the game flow and odds of a favourite. The percentages above are rough estimates.

20-30 mins-First half goal strategy

This strategy is backing the over 1.5 goals market between 20-30 mins. The odds on the overs should be 1.5 or more. The game should be open with both teams showing that they are looking to get a goal before half time, the game should be played at a fast tempo with teams holding possession and little stalling of the game going on.

The profits from this strategy will vary depending on when a goal is scored, the earlier the better. I always close this strategy at half time if there is no goal then you will usually lose around 25-30% of your stake however it depends the time you enter the trade and odds taken.

An example of this trade was in the England u21 vs Sweden u21 game.

I backed over 1.5 at 1.7 on the 25 minute as the game was opening up and exited at half time for a 20% loss of stake as there was no goal.

A goal just before half time would given me a profit of 33%. Earlier goals would give better profit return at a maximum of around 70%.

Football Trading Strategy 

30-45 mins- Late drift strategy

Sometimes favourites are playing well but then start to lose momentum and the underdogs get a better grip on the game. When this happens the market has to react and this causes a quick drift on the favourite.

Going in to the last 10-15 mins of the first half especially if the favourite has dominated early and the market stalled and depressed their price initially.

Football Trading

You can get a quick 10-15% profit if there is no goal.

A goal against your trade will lose around 50% of your stake, a goal for your trade is around 40-60%.

These are my bread and butter football trading strategies that I use these on a weekly basis.
As with all trading strategies its important to use them in the correct situations.

This is something that is only really gained with experience.

You will not win every time however these strategies are a good basis for trading the first half.

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7 thoughts on “”

  1. What a fantastic website. Your website is the only and most resourceful free website on the internet. I am a beginner trader that is looking for opportunities to learn as much as possible.
    Do you have any chat sites that keen traders like myself would like to join and trade together?
    I have been losing money for the moment but I have invested in Cann’s trading guide and videos. I have also been on a Racing Traders course with Peter Webb and I will be attending a course with Steve Howe on the 24th of July. I don’t want to be a jack of all trades and master of none, however I would like to learn some football strategies that will help me build my bank.

    Kindest Regards


  2. Thank you for the kind comments.

    There is the Betfair Trading community that is exactly as you desbribed however this is a paid service. I reviewed it here
    Other then that there are a few other traders that I speak to regularly.

    Peter Webb and Steve Howe both have good reputations in the trading community and I have learnt a lot from their content myself. I am sure they will put you on the right path.

  3. I want to start football trading as a business. I have searched much of the webs available opportunities for credible traders, so far Peter Webb,and Caan Berry are the two sources that appeal to me. I expect to pay for a professional service,Caan Berry appears to be the most personal set-up. Do you know if within his club there are traders that would be prepared to offer some one to one Skype tuition for trading football markets.I have a betfair account and the necessary computer plus a dedicated staking bank.

    • Hi I am in a similar position to yourself. I have done a bit of trading but I want to be more clinical and try to read the markets and make a decision from it. did you have any luck in getting a one to one?

  4. The method in ‘The 9 Minute Cash Machine’ is really good for beginner football traders. It’s free on You basically back the under 2.5 goals and trade out at 0-0 in the 9th minute for between 5%-12%profit. If there is an early goal take up the 1-2, 2-1, 2-2 and either 0-3 or 3-0 scorelines to cover your under 2.5 goal liabilities. It’s explained fully in the e-book but helped me as a beginner trader.

  5. I like the concept of the backing O1.5 @ 30mins. I’ve been doing it at 50mins and it’s good, but I need two winners to cover a loser which is not a great, and in many leagues, goals dry up between 60-75m so me exiting at 77m with a 65% loss was getting expensive.
    I think I’m going to amalgamate your 30m strategy into my exiting 50m strategy and split stakes 50/50. Half at the 30m and half at the 50m mark, exiting at 65m. If the in play stats stack up I can always lay the current score in the final 15m for a cheeky loss recovery.
    One question though. If the odds when you back are 1.50, then how do you make 70%?
    £100 at 1.50 pays £50 with two goals. How can you make 70% of your stake with just one goal?


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