Mike Cruickshank’s Profit Maximiser is one of the oldest and most established matched betting and advantage play services in the UK and Ireland. It’s designed to help users turn bookmaker and casino offers into tax free profits by guiding them through mathematically positive expected value strategies.

Matched betting isn’t gambling in the traditional sense  it uses back and lay bets to lock in profit regardless of the outcome. Profit Maximiser aims to simplify this process with tools, tutorials, and daily offer lists

The big question to be asked, is Profit Maximiser still one of the best matched betting services available in 2026?

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What Is Profit Maximiser?

Profit Maximiser is a paid service that combines:

• Matched betting guides and tutorials – from beginner basics to advanced strategies.
• Offer calendars with bookmaker and casino bonuses you can profit from.
• Automated calculators and tools to work out optimal stakes and profits.
• Community support, now operated via Telegram where members share tips.
• Matched Betting Software – To make matched betting and casino offer quick and easy to complete

The goal is to help users take advantage of free bets, reload offers, and mispriced markets for steady, low-risk income.

Key Features

Extensive Training Library

Profit Maximiser includes step-by-step training modules aimed at all skill levels — from absolute beginners to experienced bettors. Tutorials cover matched betting, casino offer exploitation, and more complex advantage play.

✅ Offer Tools & Daily Updates

The platform highlights profitable offers each day, with expected profits and risk levels. This helps users organise their time and capital effectively.

✅ Profit Calculators

Automated stake and profit calculators save time and reduce error, especially for newbies.

✅ Community Support

Active communities via Telegram for matched betting, casino offers and value betting opportunities.

Pricing

Profit Maximiser typically costs around £97 per year, making it relatively affordable compared with competitors. There is also a monthly option at £12 a month with a 14 day money back guarantee, effectively acting as a free trial for new users.

In comparison to both Oddsmonkey and Outplayed, Profit have one simple monthly or annual payment that includes everything. Oddsmonkey and Outplayed have developed more expensive tiers that allow access to their casino offers.

Comparison with Competitors (Profit Maxmiser vs Oddsmonkey and Outplayed)

Whilst Oddsmonkey and Outplayed do have some software that is exclusive to them and have a more modern designed website. The difference in subscription cost is massive making Profit Maximiser an ideal low cost alternative.

👍 Pros

✔ Offers Tax Free Profit Potential

When executed correctly, matched betting using Profit Maximiser offers positive expected value meaning your profits aren’t dependent on luck.

✔ Beginner Friendly

The training content and offer guidance make it accessible even if you’ve never bet before.

✔ Daily Offers & Tools

Regular updates and calculators streamline the process and help you act quickly when good bonuses appear.

✔ Multiple Strategies

Profit Maximiser covers various strategies to enable you to make money from the bookmakers. It is not limited to just sign up offers and can educate on how to make money for many years.

✔ Supportive Community

Peer advice and discussions can help solve real world problems and keep motivation high.

👎 Cons

⚠ Only UK & Ireland Users

Profit Maximiser works best for UK and Irish bookmaker offers, people outside these markets may have limited access.

⚠ Time and Effort Required

Matched betting isn’t a get rich quick scheme. You need to track offers and place bets consistently to make significant profits. Casino offers and value betting strategies require patience and volume to work over the long term.

⚠ Software Design

Software looks a little dated in comparison to its competitors (Oddmsmonkey and Outplayed)

Real World Results

I have been a member of Profit Maximiser for around 10 years and the basis of my Making a Million Challenge was on the back of the strategies I have learnt. There are many success stories of people that used Profit Maxmiser to go on and build business’s or buy property etc.

Is Profit Maximiser Legit & Safe

Yes, Profit Maximiser is a legitimate site and safe to use. They have been around for over 10 years and were the original matched betting service long before Oddsmonkey and Outplayed.

How Much Can You Make?

The amount someone makes from Profit Maximiser is always going to vary due to a number of factors:

• Time Spent
• Bookmakers used
• Volume of strategies used
• Variance in results (Casino Offers)

Here is a example of how much you could make from each strategy in your first month, using expected value and around an hour or two of your time a day.

• First month: £300–£600 (welcome offers)
• Ongoing: £100–£400/month (reloads offers and value bets)
• Casino Offers: £200 – £400 (completing sign up offers)
• Shop Offers: £100 – £200

Bottom Line

Profit Maximiser is a legitimate matched betting service with real value for people in the UK and Ireland. It’s a good fit if you want:

✔ A structured system for extracting profits from bookmaker bonuses
✔ Tools and training to cut through complexity
✔ Community support to keep you on track

However, it’s not a passive income machine, and it may be overwhelming if you’re not prepared to learn and act consistently.

Overall Profit Maximiser is worth considering if you’re serious about matched betting especially at its reasonable monthly and annual price. They are still making updating their software and adding new offers, the community is still very active. Whilst it may not be as sleek in design as some of its competitors, there is a huge amount of value on offer here.

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(This article features affiliate links. This means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. I use or have used any product I review. If I recommend them it is because I believe they are helpful, useful and offer value to their customers. Please do not spend any money on these products unless you feel they will give you value or that they will help you achieve your goals.)

Profit Maximiser

£97

10

Service

10.0/10

Pros

• Great potential for profit
• Sharp community
• Value for your money

Summary

Reviewer

Ryan

Review Date

2026-01-26

Reviewed Item

Profit Maximiser

Author Rating

5

Product Name

Profit Maximiser

Price

gbp £10

Product Availability

Available in Stock