Betting Mastermind Review 2026 (Worth The Money?)

When you’re venturing into the world of sports betting, one of the biggest challenges is sifting through the noise to find tools and strategies that actually work. Betting Mastermind, created by Mike Cruickshank, promises to deliver a complete suite of resources to make betting both profitable and sustainable. I’ve had a chance to explore what this package offers, and here’s my take on it.

What Does Betting Mastermind Include?

Right off the bat, Betting Mastermind impresses with the sheer variety of tools it provides. Mike hasn’t held back here. The package features 15 individual tools, each designed to target a specific betting opportunity. They cover both bookmaker strategies and betting exchanges.

Betting Mastermind

Below are some of the highlights!

Bookmaker Tools and Strategies

  • Bonus Bagging
    Ideal for beginners, this tool helps you profit from bookmaker sign-up offers. It’s straightforward, with clear steps to make risk-free cash. This is where most people start, and for good reason.
  • Profit Maximiser
    Once you’ve gotten the hang of Bonus Bagging, Profit Maximiser takes things up a notch. This tool focuses on ongoing promotions and reload offers, providing a daily opportunity to grow your bankroll.
  • Each Way Sniper
    If horse racing is your thing, Each Way Sniper is fantastic. It identifies value in each-way bets, essentially guaranteeing profits regardless of how the race turns out.

Each Way Strategy

  • Acca Finder
    Accumulators can be a risky strategy, but this tool flips the script. It pinpoints value in acca bets, helping you lock in consistent returns.
  • Bookie Blowout
    Simple tool that focuses on overpriced horse racing selections. Can be used for value betting or arbitrage.
  • Golden Parachute
    Software that highlights horse races that can be exploited using a clever strategy that takes advantage of the best odds guaranteed offer.
  • 2UP Betting System
    Football software that pinpoints value with bookmakers that offer the 2UP promotion (two goals ahead)
  • EWS Advanced Algo
    Horse racing software that highlights value with bookmakers in the each way markets.
  • 20 Minute System
    Unique Golf betting software that pinpoints value with bookmakers in the each way markets.
  • Lucky 15 Maximiser
    Software that find value with bookmakers for lucky 15 bets in the horse racing markets.
  • Price Boost Matcher
    Highlights bookmaker boosts which are plus EV for value betting or arbitrage purposes.

20 Minute Golf System
20 Minute Golf Betting System

Betting Exchange Strategies

  • Betfair Renegade
    This is value betting software that highlights value bets on the betting exchanges, the majority of selections are on Betfair but it can be used on other exchanges.
  • Betfair Sniper
    A trading strategy that can be used on the daily horse racing markets, it outline specific to follow in order to find the best opportunities.
  • Insiders System
    Another horse racing system that looks at finding value with higher priced horse racing selection, which can then be layed at shorter odds later in the day.
  • Betfair 1% Club
    Low risk football trading strategy that can be used on high liquidity football games when certain scenarios are met.
1% Club Method
The 1% Club

Betting Mastermind Results

Obviously with 15 different systems there is a lot to look at with the Betting Mastermind product. The Bonus Bagging and Profit Maximiser tools allow you to profit from bookmaker and casino offers. This is something that I have used myself over many years to make tens of thousands of pounds in profit over the years. It covers matched betting and advantage gambling in a similar mould to Oddsmonkey. It is proven to work and is a core part of the package, however it is the advanced value betting systems that will be of interest to most reading this review.

Then there are multiple value betting systems that are available, which can also be used for arbitrage (lock in low risk profits). Let’s take a look at some of the profits obtained from these systems  from independent review sites.

Each Way Sniper (Horse Racing)

Stakes = £5

Profit = £544.13

Review Website – Goal Profits

Betfair Renegade (Exchange Only Betting)

Stakes = £1

Profit/Loss =£233

Review Website – Honest Betting Reviews

20 Minute System (Golf)

Stakes = £1

Profit/Loss =£302

Review Website – Honest Betting Reviews

EW Sniper
The Each Way Sniper Software

When it comes to the bookmaker systems they all value based systems that will win in the long term, based on solid mathematics which are a foundation for anyone that is looking to profit from sports betting markets. The Betfair strategies are a little less straight forward and they rely on an individuals understanding and timing. This means that results will be different for each individual that uses them.

Betting Mastermind Cost

The overall cost of Betting Mastermind is £450 for a year which is split into 3 monthly payments of £150. After a year there is then a £100 fee if you want to continue using the software for a further year (every year after is also £100). This may seem expensive to some at first look however compared to other value betting software providers it actually works out much cheaper. Betting Mastermind also offers unique additional strategies and tools that other providers do not have.

NameAnnual CostAdditional Software
Betting Mastermind£450Betfair Renegade, Betting Exchange Strategies, 20 minute system, Golden Parachute
Oddsmonkey (Value Betting)£999N/A
Trademate Sports£1440N/A

Conclusion

Betting Mastermind is a service that offers a huge variety of ways to make money from the bookmakers, many of which I have used myself to make consistent profits. This is the strongest part of the package with numerous proven strategies included which will take money off the bookmakers in the long term. The Betfair strategies whilst useful are not backed up with the same proven data and as such I would see them more as a bonus rather then a reason to buy the Betting Mastermind package.

Top Websites For Free Sports Betting Tips 2026

Free Betting Tips

Finding reliable sports betting tips that actually help you win can feel like searching for a needle in a haystack. Many so-called “tips websites” are more interested in getting you to sign up with a bookmaker than providing genuine, profitable advice. But with the right resources, there’s a way to make informed decisions and tilt the odds in your favor.

This article introduces three trusted platforms that offer free sports betting tips, proving that it is possible to access quality advice without paying a dime. You’ll also get guidance on evaluating free tips and integrating them into a winning strategy.

Why Good Betting Tips Are Hard to Find?

Before we jump into the list, it’s important to understand the landscape. Many websites claiming to offer “free betting tips” are driven by bookmaker partnerships, where they profit when you lose. This raises one big question for bettors: How do you separate the genuine advice from promotional noise?

That’s where these three platforms stand out. They focus on verified tipsters with longer term records rather than affiliate-driven losses. Whether you’re a seasoned bettor or just getting started, these platforms can serve as an excellent resource.

1.Betting Gods

Overview

Betting Gods is a platform that tests and verifies betting tipsters. Only those with a proven track record of consistent profitability make the cut. The platform features 17 tipsters covering a variety of sports, including football, horse racing, basketball, and tennis.

Additionally, Betting Gods sets itself apart by offering free tips via daily emails. These tips are handpicked from their most successful tipsters, ensuring they’re backed by real-world results.

Key Features

  • Sports Covered: Horse racing, football, basketball, tennis, handball, greyhound racing.
  • Free Tip Access: Subscribers receive two tips every day via email.
  • Business Model: Unlike most free tips websites, Betting Gods thrives on selling performance driven tip subscriptions, giving them every incentive to provide high quality advice.

Free Betting Tips

 

Betting Gods Free Tips

If you would like to receive free tips from these tipsters then you can do so. Betting Gods offer a daily email where they select two tips everyday from their list of profitable tipsters.

In comparison to most free tips sites with Betting Gods you are getting free tips from a site that’s intention is not to send you to sign up with a bookmaker. Their business model is to sell betting tips, which means that they want you to have success following these tips.

All of the tipsters that Betting Gods provide free tips from have long term winning records. They are sent out to incentivize you to join a paid tipster.

Which means they want you to be successful!

(In order to get these tips you must allow a pop up from the website to sign up)

Sign Up To Betting Gods Free Tips Here

2. Tipstrr

Overview

Tipstrr operates similarly to Betting Gods by encouraging tipsters to prove their skills on the platform. Successful tipsters gain followers and can eventually monetize their advice. With thousands of tips uploaded daily, Tipstrr features sport specific tipsters specializing in football, horse racing, and more.

Subscribers to Tipstrr’s free service receive one daily tip, curated from their top-performing experts. Unlike unreliable platforms, Tipstrr transparently displays records for each tipster.

Tipstrr Free Betting Tips

Key Features

  • Sports Covered: Football, horse racing, basketball, and many more.
  • Performance Transparency: Every tipster’s profit history and success rate are publicly available.
  • Free Tip Access: A single free tip delivered daily via email.

Tipstrr Free Tips

A daily email can be subscribed to through Tipstrr. Who send out one selection a day from one of their profitable betting tipsters. The free tipsters can be from multiple different sports however most often the tips are sent from profitable football or horse racing tipsters.

The best football tipsters on the Tipstrr platform include;

  • Gamedraws  (up £4338 in profit the last 6 months)
  • Longshot tips (£855 profit in the last 6 months)
  • Statometer (£5146 profit in the last 6 months)

There are also several very good horse racing tipsters on Tipstrr including;

  • Underdog Racing Tips (£5613 lifetime profit)
  • Model Man (£5316 in total profit)
  • No Dodgy Overnight Tips (£3446 lifetime profit)

You Can Sign Up To Tipstrr Free Tips Here

3.Blogabet

Overview

Next up we have Blogabet.

Blogabet is a community-driven tipster platform that hosts free and paid tipsters across dozens of sports. Its standout feature is an advanced filtering system that allows you to find tips tailored to your exact preferences. Want insights into the Georgian Premier League? No problem. Interested in basketball or MMA tips? Blogabet has you covered.

Unlike other platforms, Blogabet doesn’t send out daily free tips, but they have numerous free tipsters available.

Blogabet Free Tips

Key Features

  • Sports Covered: Football, basketball, tennis, boxing, MMA, and more.
  • Customizable Filters: Search by sport, league, or specific tipster criteria.
  • Global Reach: Hundreds of tipsters target niche events, giving you access to more unique opportunities.

Why Choose Blogabet?

  • Flexibility: The platform’s filtering options allow you to hone in on exactly what you’re looking for.
  • High-Volume Community: With hundreds of tipsters, the variety and frequency of tips are unparalleled.
  • Broad Coverage: From high-profile leagues to obscure competitions, Blogabet makes it easy to diversify your bets.

4. Pyckio

Overview

Pyckio stands out as a robust marketplace for sports betting tips, combining an active global tipster community with advanced analytics. The platform focuses on tipsters that beat the highly competitive Asian betting markets with odds being based on Pinnacle sports book. Although the focus is on paid tipsters they do have free tipsters available to follow. Pyckio have now been acquired by Tipstrr and their best tipsters are now available on that platform.

Pyckio Free Tips

Key Features

  • Sports Covered: Football, basketball, tennis, baseball, American football, and many more.
  • Detailed Analytics: Each tipster’s track record is fully transparent, including in-depth statistics, graphs, and return on investment (ROI) analysis.
  • Free and Paid Tips: Browse a rotating selection of both free and paid tips from reputable tipsters.
  • Tipster Rankings & Competitions: Leaders are ranked using a points system, making it easier to identify the best performers at any given time.
  • Community-Driven Insights: Select tips based on real data—not hype—directly from experts around the world.

(Tipstrr have recently acquired Pyckio and you can now find their tipsters via the Tipstrr platform)

Comparing Betting Platforms

PlatformSports CoveredFree Tip FrequencyUnique Features
Betting GodsFootball, Golf, Horse Racing and moreDaily via emailTipster Proofing
TipstrrFootball, Tennis, Horse RacingDaily via email Variety of tipsters
BlogabetAll SportsFree tipsters available on platformNiche markets
PyckioFootball,NFL,MMA/BoxingFree Tipsters available to followCompared to Pinnacle odds

Top Websites For Free Sports Betting Tips 2026

Finding reliable free sports betting tips can be challenging, but with the right platforms, you can dramatically improve your chances of making informed, profitable decisions. Whether you favor the rigorous verification of Betting Gods, the performance transparency of Tipstrr, the filtering flexibility of Blogabet, or the analytic depth and global rankings of Pyckio, each site brings something valuable to your betting toolbox.

Remember, long term success in sports betting is never about shortcuts—it’s about using proven strategies, staying disciplined, and continually learning. Take the time to explore each of these trusted platforms, apply sound bankroll management, and always demand honest, data-backed advice. The tools are here; now it’s up to you to turn information into an edge. Good luck, and bet smart.

Want To Learn The Betting Strategies That Have Made Over £200,000 in Profit?

Related: Click Here To Read Our Strategy Guides

 

 

 

Top Telegram Football Betting Groups to Follow in 2026

Insider Edge Bets Football Telegram

The world of online football betting has exploded in recent years and Telegram has become one of the most popular platforms for sharing predictions, betting tips, and live match insights. Whether you’re a casual punter or a seasoned sports bettor, joining the right Telegram groups can give you access to expert opinions, real-time odds updates, and in some cases selections that offer real long term value.

Here’s a look at some of the top Telegram football betting groups and channels worth following in 2026.

⚽ 1. Insider Edge Bets (Football)

Insider Edge Bets is one of the sharpest betting communities around. They have previously showed their expertise in profiting from the horse racing and greyhound markets. More recently however they have also started sharing selections for football betting.

Focus: Providing value betting tips that enable followers to win long term.

Why follow: Insider Edge Bets know how to beat the bookmakers, their selections are always well researched and offer an edge against the bookmakers.

Insider Edge Bets Football Telegram

Click Here For a 3 Day Trial

🧠 2. Macca Value Bets

Macca Value Bets offer both free and paid services. Their free Telegram group often highlights very sharp bets in the football betting prop markets (tackles, shots, cards etc). They have a long standing reputation for providing value and are well worth a follow.

Focus: Finding value in the football prop betting markets.

Why follow: Free selections that highlight value with bookmakers and also occasionally the betting exchanges.

Click Here to Join

💰 3.  Value Bet Spotter

This telegram service does exactly what the name states. It spots value in the betting markets and highlight it for followers. Sometimes these selections will be bookmaker boosts but other times it is a bet builder they have found which they believe offers value.

Focus: Bookmaker boosts and plus EV bet builder selections.

Why follow: Free selections on a regular basis.

Click Here To Join

📊4. SNY Betting

SNY Betting provides selections with soft bookmakers, often highlighting value in bet builder markets and boosted odds. This free Telegram service also provides in-play selections.

Focus: Plus EV bet builder selections (both pre match and in-play)

Why follow: Finds value in bet builder markets which usually help the longevity of soft bookmaker accounts and restrictions.

SNY Telegram Betting

 

⚽ 5. Value Collective

The Value Collective is a channel that finds value betting selections with both the betting exchanges and bookmaker accounts. This telegram group does not just focus on football betting, however it regularly provides selection for football.

Focus: Value bets in multiple sports such as MMA, Horse Racing and Football

Why follow: Free channel which highlights value in numerous betting markets.

Click Here To Join

Conclusion

As football betting continues to grow across online platforms, Telegram has become a valuable resource for bettors looking to stay ahead of market movements. Whether your focus is value betting, prop markets, in-play strategies, or simply learning from more experienced communities, the channels above provide a strong starting point.

Remember:

  • Even long term winning tipsters having losing periods
  • Value betting remains the most sustainable strategy
  • Always track your results
  • Bet responsibly and within your means

Exploring multiple groups, identifying those that suit your betting style, and engaging with informed bettors can help you make smarter, more calculated decisions throughout the 2025 season and beyond.

 

Related: 6 Of The Best Free Football Tipsters On Twitter In 2026

Bet Hero Review 2026 – Exclusive Discount And Trial

Bet Hero Review

Bet Hero is the newest value betting and arbitrage platform to hit the sports betting market. These two strategies have long been proven profitable and regular readers of this blog will know we’ve covered them extensively.

In this review, I’ll break down how Bet Hero works, which bookmakers it covers, the unique features it offers, and most importantly the results from my own multi month test.

In this review we will cover everything you need to know;

  • How Bet Hero Works?
  • Which Bookmakers Does Bet Hero Cover?
  • How Much Profit Can I Make From Bet Hero?
  • Does The Software Offer Anything New?
  • Is There Bet Hero Free Trial Or Discount?

Bet Hero Review

 

Bet Hero Settings – How It Works

Bet Hero is incredibly simple to set up!

Once you have signed up you simply need to put in your starting bankroll, choose your staking plan and preferred odds format. Then you can get started with with either value betting or arbitrage betting.

Bet Hero Settings

From there, you select which bookmakers you have access to. Bet Hero supports 230+ bookmakers globally, and in the UK specifically, 48 are available.

Bet Hero Review

In the UK there are a total of 48 bookmakers covered.

UK Bookmakers Supported (48 total):

888sport, All British Casino + 2 clones, Azuro (Crypto bookmakers), Dafabet UK + 4 clones, Betfair/Pokerstars/Paddypower, Betvictor +2 clones, Bwin + 3 clones, Unibet + 5 clones, Bet365, Betfred, Matchbook, Betfair Exchange, Skybet, Midnite, Plus more.

(Clone bookmakers are sites that are in a different name however offer the same odds. For example Unibet have many clone sites with the same odds such as 32Red,Leovegas and BetMGM.)

How To Find Arbitrage And Value Bets

Once you have set up your bankroll and bookmakers you have available to you, it’s time to move onto the software which flags up all the opportunities available to you.

Bet Hero Arbitrage Bets

Looking at the software right now there are multiple arbitrage bets available at the moment. The largest arbitrage bet is between Boylesports and the Unibet clones on a baseball game between Atlanta Braves and San Diego Padres.

An 11.3% arbitrage opportunity is extremely high  most software typically flags 1–5%. Which means for every £100 you staked across all outcomes a profit of £11.30 would be made.  Opportunities like this won’t appear every day, but it demonstrates that Bet Hero is capable of identifying unusually large mispricings.. 

Bet Hero Value Betting

Bet Hero Value Betting

Next up is the value betting tracker, which flags bets where the bookmaker is offering odds which are bigger then they should be. Bet Hero compares odds from all 230+ bookmakers available to highlight outliers which offer value. It uses sharper bookmakers who are more efficient at pricing their odds to pinpoint bookmakers that offering value.

One aspect of Bet Hero that makes it stand out among other bookmakers is the amount of markets that it covers. The majority of value betting software does not cover prop markets such as card or corners in football. Bet Hero covers all these markets and as such often finds very large value bets.

How Much Profit Can I Make From Bet Hero?

Profit will vary depending on multiple factors;

  • How many bookmakers you have available to you
  • Starting bankroll
  • Time able to be spent using Bet Hero
  • Country you are based in
  • Ability to get new bookmaker accounts or bet in shops

What I can say however is that value betting and arbitrage are strategies that do work. Personally I have these strategies over many years and made over six figures in total from sports betting.

Value Betting Results 2025

 

To share my personal value betting for this year up November. A total of £17,172 has been made from using a value betting strategy. I should note this isn’t from using Bet Hero but the way in which value bets are found uses the same methodology (using sharp bookmakers to find value.)

It is a strategy that has been proven to work long term.

Bet Hero WinningsLooking on the Bet Hero Discord there are multiple users having a lot of success using this strategy from multiple different countries.

Does Bet Hero Offer Anything New?

On this site we have covered the likes of Trademate, Rebelbetting and Oddsmonkey which can all be used for value betting purposes. So does Bet Hero actually bring anything new to the table?

Yes!

There area couple of aspects that make Bet Hero unique. The first one that has already been mentioned is the amount of markets they cover. Player prop markets, card markets, corner markets, Bet Hero seems to cover basically everything you can bet on.

Alongside this it covers 26 sports with all your major sports and niche ones such as;

  • Chess
  • Badminton
  • Bowling
  • Lacrosse
  • Floorball
  • Water Polo
  • Aussie Rules

In my opinion this is one of the biggest reasons to look at using Bet Hero. It highlights some very big value bets with bookmakers that I had no use for previously.

Live Betting

The most recent addition to Bet Hero is the ability to find value bets in-play. Live value betting does hold some advantages over pre match betting, making this a welcome addition.

Benefits of Live Value Betting:

  • Bookmaker limits come slower
  • High % value bets can be found
  • Allows increased volume 

Bet Hero Live Betting

Bet Tracking

In the most recent update Bet Hero greatly enhanced their bet tracking. The software now tracks closing line value up until the start of the game which is a very important feature. Bet Hero also automatically updates the status of your bet once finished. Recording it as a win/loss/push which means that you don’t have to record manually spend time inputting the results which is a huge time saver and benefit to the software.

Bet Hero Tracking

Bet Checker

Another recent update saw the addition of the “Bet Checker”. This tool allows you to take a look at any bet available and run a quick comparison with other bookmakers to ascertain whether or not this bet currently has value in comparison to the wider betting market.

Bet Hero Bet Checker

Discord Integration

Discord integration is also something Bet Hero offers. This enables you to set up betting alerts through your phone or desktop via the Discord app. They also use Discord to host a community so that you can connect with other users or ask any questions.

Bet Hero Results

We have finished our 3 month trial of Bet Hero and have been using the software for value betting. The results are based on using a £1000 bankroll and using the recommend half kelly staking plan.

  • Bet Hero Test Results (3-Month Trial)
  • Bankroll: £1,000
  • Staking Plan: Half-Kelly
  • Bets Placed: 534
  • Total Wagered: £15,410
  • Average Stake: £28.86
  • Average CLV: +5.16%
  • Profit: £116.97

 

Bet Hero Results

Overall, the results were profitable, but they fell short of expectations.

There are several possible reasons why the software may have underperformed:

  1.  Variance – A sample size of 534 bets is relatively small, so short term variance can have a noticeable impact on outcomes.
  2.  Closing Line Accuracy – Bet Hero uses its own algorithm to calculate the closing line, with a focus on prop markets and lower liquidity selections. In some of these markets, the closing line may not be fully reliable, which could skew performance measurements.

To get a better representation of Bet Hero we will look to extend the trial to 1000 bets.

Pros and Cons of Bet Hero

Pros

  • Huge market coverage including props, cards, corners
  • 230+ bookmakers supported
  • Strong Discord alerts
  • Automated bet tracking & CLV reporting
  • Arbitrage + value betting in one tool

Cons

  • Interface not as polished as other value betting tools
  • Limited filtering options
  • Big data results are not available (breakdowns of roi in different markets from all user data)

Bet Hero Free Trial And Discount

Bet Hero costs 49 euros a month if paid for annually or 99 euros a month on a rolling basis.

Bet Hero Cost

There is currently a 3 day £1 trial you can get with Bet Hero. This is enough time to get to grips with the software and try it out. The ideal day to try it would be Friday, in order to give you a full weekend when there are the most opportunities or during a busy week of sport.

In terms of a discount, should you want to continue with Bet Hero. We reached out to the owner of Bet Hero and he kindly gave us a discount code for 20% off your first month.

The code is “SST20” when using the link below.

Click Here For 20% Discount

Bet Hero Review – Conclusion

Bet Hero isn’t the most polished software on the market, but its massive market coverage especially player props and niche sports makes it genuinely stand out. If you value a wide range of bookmakers, strong prop market coverage, and the combination of both pre/live value betting and arbitrage in one platform, Bet Hero is absolutely worth taking for a trial run. Some of the arbitrage bets that it finds in prop markets are regularly in the 10% roi range.

Ready to try Bet Hero?
You can test the full software for 3 days for £1, which is enough time to get a feel for both arbitrage and value betting  especially if you start on a Friday when markets are busiest.

Use code: SST20 for 20% off your first month.
[Click here to start your free trial]

 

(This article features affiliate links. This means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. I use or have used any product I review. If I recommend them it is because I believe they are helpful, useful and offer value to their customers. Please do not spend any money on these products unless you feel they will give you value or that they will help you achieve your goals.)

Smart Betting Club Review 2026 – Is It Worth The Money?

Secret Betting Club Review

The Smart Betting Club (SBC) is one of the most established and respected independent betting tipster review services available. Aimed at serious bettors who want to make long-term profit from sports betting, SBC provides in-depth reviews, analysis and education to help you separate genuine tipsters from the many that underperform or mislead.

In this review we’ll explore:

  • What SBC actually is
  • What you get with membership
  • The pros & cons
  • Whether it’s worth joining

What Is The Smart Betting Club / Formerly The Secret Betting Club?

The Smart Betting Club is an independent tipster review and betting research platform that focuses on helping ordinary punters improve their betting results. Unlike many review sites that earn money by referring you to tipsters, SBC is funded entirely through its membership fees  and claims to take no affiliate kickbacks from tipsters it reviews.

SBC has been operating for nearly two decades and analyses hundreds of tipsters, systems and strategies. Its primary goal is to give bettors reliable, long term data, not short-term hype, on which services are genuinely profitable.

Smart Betting Club

 

What SBC Offers Members

When you sign up for SBC, you get access to a wide range of tools and content designed to improve your betting knowledge and outcomes:

1. Detailed Independent Tipster Reviews

Each tipster reviewed by SBC goes through a comprehensive analysis, including:

  • Profitability and ROI
  • Risk and consistency
  • Odds availability and transparency
  • Customer service quality
  • Suggested staking and portfolio weighting

These multi-factor ratings help you understand how each service performs in the real world.

2. SBC Magazines & Profit Reports

  • Members receive regular SBC Magazines containing:
  • In-depth reviews
  • Betting interviews
  • Strategy guides
  • Profit reports and performance breakdowns

These magazines also include analysis of betting markets, bookmaker dynamics, and broader insights beyond just tipster performance.

Smart Betting Club Reviews

3. Free Tipsters & Discounts

SBC members have access to selected free tipsters chosen by the team and can benefit from discounts on recommended paid tipster services.

4. Betting Guides & Educational Content

Members also get betting fundamentals, expert advice, videos and podcasts aimed at improving strategy across sports and markets.

5. Money Back Guarantee

SBC offers a money-back guarantee if you’re not satisfied within 7 to 90 days, depending on subscription type.

Pros of Smart Betting Club

Truly independent reviews – SBC does not take affiliate commissions for tipster referrals, so its assessments aim to be unbiased.

Multiple content formats – Detailed magazines, reports, podcasts and guides offer education as well as analysis.

Long term perspective – Focuses on statistically meaningful results (often over many months/years).

Discounts & free tipsters – Can provide value beyond the subscription cost, currently there are two free tipsters available.

Most detailed reviews available anywhere online – Reviews of tipsters/services are extremely detailed covering odds movement and real practicality of following a service

Betting Reviews Practicality
SBC cover the practical elements of following a service and highlight how useable they are for those limited by most soft bookmakers.

Cons & Considerations

Cost may be high for casual bettors — SBC’s pricing (roughly £30–£140 depending on plan) can feel steep if you’re not committed to long-term data analysis and betting discipline.
Smart Betting Club

Not a guarantee of profit — No service can promise you’ll win long-term; results depend on how you use the information. (This is true of any betting analysis tool.)

Current Free Tipsters

There are two free tipsters currently available when you subscribe to the smart betting club:

F1 Edge

A Formula one tipster that finds value selections with bookmakers and also on the betting exchanges. According to the individual behind the service:

“My edge comes from analysing multiple data sources and interpreting how information and sentiment move through the markets. Whether it’s weather, tyres, aero updates, or team dynamics – I’m looking for where the odds don’t reflect reality. It’s all about reacting faster and smarter than the models the bookmakers use.”

F1 Edge Results

An impressive 23.71% roi and 61 units in profit suggests this a tipster worth following.

Pinnacle Underdog Edge

This tipster as the name implies focuses on backing underdogs that are avaialble with Pinnacle (sharp bookmaker). In his own words this is how he finds value:

‘My predictions are completely statistical and do not include human emotions. That’s why I can create more transparent bets that are purely based on numbers. I actually have a very simple strategy. When making my predictions, I try to find teams with higher odds than I expect, namely the underrated ones. I try to be on the side with 66% using the Asian handicap (draw and win). I make my decision by looking at factors such as the teams’ past form, the importance of the match, the missing (injury/suspended) list and the past odds movements. This is what I do regularly every morning. After many years of development, I have seen that this strategy gives better results in some leagues and I only consider those leagues. There may be losses in the short term, but I don’t care about them!’

Pinnacle Underdog Edge Results

Pinnacle Underdog Edge has a solid historical 7.37% roi after 554 bets.

Who Is SBC Best For?

Suitable for you if:

  • You are a serious bettor rather than a casual punter.
  • You value independent analysis over aggressive marketing.
  • You want educational resources as much as tip recommendations.
  • Are able to take a long term view point of betting like a business, rather then betting for fun

Might not be for you if:

  • Looking to bet mainly for entertainment
  • Don’t like reading, not interested in developing an educated approach to betting

Final Verdict

The Smart Betting Club is a well established and respected resource for bettors seeking unbiased, detailed insight into tipster performance and betting strategy. Its independent review process and depth of content make it particularly valuable for serious punters who plan to use data and disciplined strategy to improve long-term betting outcomes. The addition of profitable free is a welcome bonus.

However, like any betting resource, SBC is not a magic profit machine your results depend on how you apply the insights you gain. For the right person, it can be a worthwhile investment in betting knowledge and clarity. For casual bettors just looking for betting tips, it may feel more than is needed.

 

 

 

Affiliate Disclaimer

(This article features affiliate links. This means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. I use or have used any product I review. If I recommend them it is because I believe they are helpful, useful and offer value to their customers. Please do not spend any money on these products unless you feel they will give you value or that they will help you achieve your long term goals.)

Short Odds Sports Betting Strategy – Double Your Money!

When it comes to sports betting, not every strategy is about going for the big win. Some of the most consistent profits come from the smaller consistent bets that add up over time. That’s what we’re going to focus on today: short odds betting. It’s not flashy, but if executed with discipline, it’s a reliable way to build your bankroll over time.
I’ve been betting for over a decade, and while I love a calculated long shot as much as the next trader, there are profits to be made from short odds strategies that should not be over looked. Those strategies are designed to leverage probabilities in your favor and build consistency.

Let me show you why this approach matters, how it works, and most importantly, how you can execute it like a pro.

What Is Short Odds Betting?

Short odds betting, as the name suggests, refers to betting on outcomes that are highly likely to happen. These could include things like a top-seeded tennis player winning their match or a favourite football team defeating an underdog. Typically, short odds bets range between 1.10 (1/10) to 1.50 (1/2). The payouts aren’t huge, but the likelihood of success makes this strategy attractive for those that like to win more often then not.

That said, short odds betting comes with its own set of challenges. Backing every single short odds selection is not going to be profitable, we still need to be able to find consistent value with our bets. Discipline and studious research are vital here if you want to win long term.

Why Focus on Short Odds?

There have been numerous studies into betting at different odds ranges that have shown that blindly betting at shorter odds generally is much better then backing outsiders. There is an excellent article from Pinnacle on the favourite-longshot bias that highlights this in the tennis betting markets. It shows the results you would have attained from backing at every different odds range from 2011 to 2015 in the ATP and WTA.

Shorts Odds Betting Tennis

What you may notice is that the shorter odds selections with higher win expectancy (1.01 to 1.2) had much better returns in comparison to long shot bets. Although not profitable these were not cherry picked selections but were results to blindly backing all selections. There have been other studies that have shown the same occurs in football betting markets with bookmakers offering much fairer odds on short odds selections.

Profiting From Short Odds Betting Example

Recently I made a video about using a short odds betting strategy (view above) to double my money using a rollover betting strategy. This involved backing selections at short odds and rolling over my stake and winnings onto the next bet until I either doubled my money or lost. The aim of this video and challenge was to see if I could find value at shorter odds and employ a smart betting strategy in order to profit. The starting bankroll for this challenge was £100.

DateSelectionOddsP/LBankroll
06/07/25Bosnia (In-play)1.220120
06/09/25Over 0.5 goals (Italy vs Moldova In-play)1.078128
15/06/25Rose Namajunas (UFC)1.4659187
29/06/25Jake Paul (Boxing)1.2TBD225 (if wins) 0 (if loses)

This challenge is still to be determined and whether it wins or loses is really irrelevant, the idea of the video was to show how shorter odds betting can be approached with value in mind.

The Fundamentals of a Successful Short Odds Strategy

Short odds betting isn’t about blindly picking the favorite and hoping for the best. Like any strategy, preparation and execution make all the difference.

1. Research Is Everything

Before placing any bet, think about this question: “What do I actually know about this outcome?” It’s not enough to bet on a heavily favoured team because the odds suggest they’ll win. A team’s form, injuries, weather conditions, and even motivation to win each game matter. The reasoning to place any bet should be because you believe there is value in the current odds. Conor Mcgregor vs Floyd Mayweather is often quoted as one of the best value bets of the last 20 years why?

Come fight time Mayweather was close to odds of 1.2 suggesting an 83% win chance. Most sharp sports bettors however knew that his true probability was much higher, probably around 95%, which is why it was such a huge value bet. The true odds should have been around 1.05.

Mayweather vs Mcgregor fight odds

2. Bankroll Management

Short odds strategies still require excellent bankroll discipline. The small payouts mean you need a larger stake to generate meaningful profits if you are using single bets, if you are using a rollover strategy again you still must be patient. I use a fixed staking plan for my short odds bets, typically wagering between  2% to 10% of my bankroll depending on the odds range. This keeps the risk manageable while allowing steady, long term growth.

3. Avoid Chasing Losses

The biggest trap in betting short odds or otherwise is chasing losses. After losing a bet, it’s tempting to increase your stake on the next wager to recover losses quickly. This is where the wheels come off for most bettors. Keep your head and apply a disciplined approach knowing that in the long term betting value wins!

4. Don’t Overbet

A common mistake I see beginners make is placing dozens of short odds bets on a single day. Scattergun betting is a recipe for disaster. The quality of your bets will drop, and you’ll burn out quickly. Focus on finding the highest value bets possible, if there isn’t any for that day or week that’s fine. Quality beats quantity every time.

5. Track Your Results

If you aren’t tracking your bets, you’re leaving money on the table. Diligent record-keeping helps you identify patterns, strengths, and weaknesses in your strategy. Personally, I use a simple spreadsheet that includes:

  • The sport
  • The event
  • The type of bet (e.g., moneyline, spread)
  • Odds
  • Stake
  • Outcome (win/loss)
  • Profit or loss

This data helps me analyze which sports or betting markets I perform best in and adjust accordingly.

The Long-Term Benefits of Short Odds Betting

Short odds bets won’t make you rich overnight. What they will do is give you a structured, disciplined approach to sports betting. Over time, they can form the foundation of a profitable portfolio.
By focusing on the probabilities and making betting decisions rooted in logic. Many sports bettors over look short odds betting as it isn’t exciting but you know what is exciting- making money long term.

Final Thoughts

Short odds betting might not have the excitement of backing a 26.00 underdog, but it’s a strategy that rewards patience, discipline, and research. If you want to transition from casual bettor to consistent earner, this is one of the best ways to start. Track your results, learn from your mistakes, and above all, keep your expectations grounded.
Whether you’re aiming for a secondary income or simply want to be a smarter bettor, a strong foundation in short odds strategies will give you the tools to succeed.

 

Insider Edge Bets Review – Football Tips

Insider Edge Bets

Insider Edge Bets is a betting tips service that has built much of its reputation around horse racing and greyhound betting. More recently, the service has expanded into football betting tips, which has naturally attracted interest from bettors looking for value-based football selections rather than high-volume tip spam.

In this review, I take a closer look at Insider Edge Bets’ football tips, assessing how the service operates, what kind of bettor it may suit, and whether its football offering currently justifies attention.

What Is Insider Edge Bets?

Insider Edge Bets is a subscription based tipping service that promotes a value betting approach. Rather than focusing on predicting winners alone, the service aims to identify odds that are higher than the true probability of an outcome.

Tips are primarily delivered via Telegram, with members receiving selections directly to their devices. The service also offers a free group and occasional free tips, allowing potential subscribers to get a feel for how selections are presented before committing.

While the brand is best known for racing markets, football tips have been introduced as an additional offering, rather than the core product.

The Football Tips – What’s on Offer?

The football tips from Insider Edge Bets are presented in a similar way to their other selections, with an emphasis on:

  • Props and bet builders (markets that allow account longevity)
  • Selective betting (not dozens of tips per day)
  • A long-term value mindset rather than short-term results

This approach will appeal to bettors who understand variance and are comfortable with occasional losing runs, as value betting does not guarantee immediate success.

However, it’s important to note that the football side of the service is still relatively new. As a result, there is currently limited long term, independently tracked results specifically for football betting when compared to the more established racing results.

Results

For this review we will be tracking the service over a 3 month period of time. The official service launched on the 11th of November.

Month 1 Results

Here are the results using £10 stakes for the first month:

P/L = +£155

Total Bets = 128

Insider Edge Bets Football Results

Bookmakers Used

In the first month selections from Insider Edge Bets are usually covered by at least one of these 5 bookmakers:

  • Bet365 (most used)
  • Skybet
  • Paddy Power
  • Betfair Sportsbook
  • William Hill

There are times when selections are available with multiple bookmakers but occasionally there maybe only Bet365 offering a selection.

Insider Edge Bets
Type of tips sent out

Selections are usually a single prop bet or multiple prop bets combined into a bet builder. These types have the advantage of being looked at often as recreational and can help extend account longevity, the downside is that they are limited to only a couple of bookmakers (sometimes just one).

Practical Considerations for Football Bettors

For users interested in using Insider Edge Bets for football tips, there are a few practical points worth considering:

Positives

  • Selective value approach (no over betting)
  • Account longevity
  • Tips are easy to receive and follow via Telegram
  • Free Trial available
  • Low Cost

Limitations

  • Exchange betting not available
  • Not all bookmakers offer the needed markets
  • No set time for tips

This service suits those that have soft bookmaker accounts, specifically Bet365 and the Paddypower/Skybet/Betfair group.

How Much Does It Cost

There is only one subscription currently for Insider Edge Bets football selections which costs £15 a month.

If you would like to trial the selections for 3 days there is a free trial available.

Insider Edge Bets Subscription

Initial Thoughts

Insider Edge Bets football tips look very promising so far. Whilst you do need soft bookmaker accounts to make the service work, the type of selections that are sent out won’t be seeing your accounts being instantly looked as sharp. There is also the ability to bet some of these selection in betting shops on the SSBT machines. Overall we are only a month into the trial but the early signs look good.

 

Gecko Edge Review – Football Betting AI Assistant

Gecko Edge

AI tools are everywhere in betting right now, but most of them fall into one of two camps:
either vague “prediction bots” or glorified stats dashboards.

Gecko Edge positions itself differently. It claims to be an AI assistant built specifically for football bettors and traders, focused on expected value, market context, and decision-making rather than tips.

So the key question is simple:
👉 Is Gecko Edge actually useful for smart sports traders, or just another AI buzzword product?

Let’s take a closer look.

Gecko Edge

What Is Gecko Edge?

Gecko Edge is an AI powered football betting analysis platform. Instead of pushing daily tips, it allows users to query matches, markets, and situations and receive data driven responses based on live odds, xG models, and statistical probabilities.

Think of it less like a tipster and more like an AI research assistant for football betting.

You ask the questions.
The AI provides context, probabilities, and potential value spots.
You still make the final decision.

That alone already puts it closer to how professional bettors and traders actually work, ultimately it is a huge time saver.

How Gecko Edge Is Meant to Be Used

Gecko Edge is not designed for “log in, place bets, log out” punters.

Instead, the workflow looks like this:

  1. Identify matches or leagues you want to trade
  2. Ask specific questions (e.g. value on goals, in play trading opportunities, mispriced odds)
  3. Use the AI’s output as confirmation or contradiction of your own view
  4. Decide whether the market offers value

This approach will immediately appeal to anyone who already thinks in terms of expected value rather than predictions.

Gecko Edge AI

Key Features

AI Focused on Football Betting

This isn’t general ChatGPT repackaged. Gecko Edge is trained specifically on football betting logic, models, and market behaviour, which makes the answers more relevant than generic AI tools.

Expected Goals & Probability Modelling

The platform uses xG-based analysis alongside probability and odds data. That’s essential if you’re analysing totals, BTTS, or in-play goal markets.

+EV Driven Thinking

Rather than saying “this bet will win”, Gecko Edge highlights where odds may be mispriced relative to underlying data, a much healthier mindset for long-term betting.

Strategy Over Tips

Gecko Edge gives you a number of ways to potentially look at betting or trading a game. It’s takes into consideration numerous factors from a statistical standpoint but is also aware of factors such as weather conditions and possible squad rotation.

Gecko Edge Results

Given that Gecko Edge is not a tipster there are no official results. For this review my aim will be to bet at least one selection a day, the selection will be a from a strong recommendation on behalf of the AI. There will be days with no football and on weekends there is obviously much more. On days with much more activity I will place more bets.

Zurich Bet

For example today the AI is confident that Zurich is value in the Swiss Super League. I still need to do my own due diligence and look at team news/managerial changes/motivation etc.

Alongside this, I’ll be using best practices for sports betting such as betting at the best odds possible. Overall it will be very interesting to see how this performs and this section will be updated after the first month of results.

Pricing & Access

Gecko Edge offers a free entry-level option (limited daily usage), which is useful for testing whether the outputs fit your betting style.

The paid plans starts at £5.25 and unlocks:

  • More match analysis
  • Deeper querying
  • Broader market access

(Below is an example of running a query through the AI)

Initial Thoughts

Gecko Edge is a very interesting and innovative piece of software however all that really matters when it comes to a sports betting service is whether it will make me a profit or not. My first thoughts on the software are that is has many strong positive points:

Strengths

✔ Built around value betting concepts, not predictions
✔ Designed for bettors who think, not followers
✔ Useful for research, confirmation, and in-play decisions
✔ Encourages disciplined, analytical betting habits

But there are also potential drawbacks for some bettors.

Weaknesses

✖ Some bettors may not know how to interpret the data
✖ No historical results
✖ Still requires solid bankroll management, discipline, patience (like all betting strategies)

Who Gecko Edge Is Best For

Good fit if you are:

  • A football bettor focused on long-term profitability
  • Comfortable with xG, probabilities, and market logic
  • Looking for an AI tool to support — not replace — your analysis

Probably not for you if you are:

  • A casual punter chasing tips
  • Expecting automated bets or “sure wins”
  • Unwilling to put thought into your betting process

 

Insider Edge Bets Review – Horse Racing Tips

Insider Edge Bets Horse Racing

Insider Edge Bets is a tipping service developed by experienced sports bettors aiming to offer value-driven betting systems and strategies. It provides users with insights derived from a network of insider contacts, including trainers and owners of horses. The platform emphasizes delivering well-researched betting tips, focusing on quality over quantity.

In our review we are going to cover this service for a period of 3 months. Recording results at both bookmakers and Betfair SP odds.

This review will focus on their horse racing selections, Insider Edge bets also offer a service for football betting tips which we are also reviewing separately.

Insider Edge Bets Horse Racing

 

What Is Insider Edge Betting

Platform and Accessibility
Once you subscribe to Insider Edge Betting, you gain access to a private Telegram group where the tips are regularly posted. This app allows members to receive instant notifications directly to their mobile devices or desktops, ensuring that they can act quickly. Speed is very important when it comes to tipping services in order to get the best value possible.

Insider Edge Bets Review

Value Driven Strategy
The core of Insider Edge Betting is value betting, where the aim is to identify bets that offer more favorable odds than the true probability of their outcome. Ultimately this how all long term profitable tipsters function, by consistently finding value over and over again in the market.

Reliability

Reliability is a key strength of Insider Edge Betting. Selections are sent out on a daily basis and communication is excellent from the team. Updates are frequent throughout the day to let members know when bet selections will be released.

Insider Edge Betting Historical Results

The service started in January of this year, these are their results to quoted bookmaker odds:

  • Jan = 50.7 points
  • Feb =  53.56 points
  • March = -28.73 points
  • April = -8.44 points
  • May = 12.93 points
  • June = -4.65 points
  • July = -34.8 points
  • Aug = -9.88 points
  • Sept = 67.43 points
  • Oct = 0.96 points

2025 total so far = 99.08 points

We looked at Insider Edge bets previously on this site and in 2024 they had no losing months. This year however has seen much more variance in their results.

2025/2026 Results

The period that we will be testing is Nov/Dec and Jan of 2026. Insider Edge Bes have also recently made the decision to focus on providing horse racing selection, with tips for greyhounds being removed. If they can maintain the same profit this a big plus for the service as odds on greyhound selections move very fast, which makes it very hard to match the quoted odds.

Click Here For The Latest Official Results

Results After 1 Month: Original Review

We have tracked Insider Edge Bets horse racing selections for November and here are their results so far.

Insider Edge Bets Horse Racing Results November

At quoted odds the following results have been recorded:

+2.94 points profit after 84 bets.

Insider Edge Bets BSP

 

We also tracked the results to the Betfair BSP odds for those that are interested. Insider Edge bets do not recommend betting at BSP as the aim of their selections is to show value by consistently beating the closing odds. This is something they are doing and is evidenced by the BSP results being in the negative.

-23.45 points have been made after 84 bets.

It is early days for the horse racing selections and so far only a small profit has been made. We will update the results again at the beginning of January.

 

Early Thoughts On Insider Edge Bets

So far we have a month to trial Insider Edge Bets and here are our thoughts

Changing to a focus on horse racing: The odds on the greyhound selections generally shorten very quickly. There were times when in the past when I would get the selection and within one minute the odds had been cut quite dramatically. On horse racing the odds tended to last much longer, the change to being a horse racing only service is a positive.

Bookmaker accounts are needed: Insider Edge Bets sends out selections the night before racing. At this time there is very little money available on the exchanges and bookmaker accounts are needed for this service. Using bookmaker accounts also has the additional benefit of extra places in some races.

How Much Does Insider Edge Betting Cost

Subscription Options
Insider Edge Betting offers several subscription plans to cater to different betting needs:

  1. Monthly Membership – The most popular choice, available at £25 per month for the first month, then £40 each month after.
  2. Lifetime Membership – A more cost-effective option at £300 for lifetime access.

Is There a Free Trial?

Yes there is a free trial.  New users can access the service for three days.

Click Here to Start Your Free Trial

There is also a free group for Insider Edge bets where selections are posted occasionally.

Free Service

Review Round Up

It is early days in the review so far and although a small profit has been made, we will have a much better indication of whether Insider Edge Bets is a service to follow after month 2 and 3 have been completed.

Click Here To Learn More About Insider Edge Betting

Both Teams To Score (BTTS) Strategy: Value Method

Both teams to score exchange odds

In the world of sports betting, one of the most popular football markets and potentially profitable is the Both Teams To Score (BTTS). Whether you’re a casual bettor or a serious trader, understanding how to find value in this market can significantly boost your long term profitability. In this article, we’ll break down a how to identify value in this market, not just placing bets based on gut feelings.

What Is a BTTS Bet?

A Both Teams To Score (BTTS) bet predicts whether both teams in a match will score at least one goal each.
✔️ Yes — both teams score
✖️ No — at least one team fails to score

BTTS doesn’t care about the final result, only that both teams find the net or they do not. This simplicity makes it a favorite among bettors.

Both Teams To Score Market

The majority of bookmakers will offer both teams to score on all football matches they offer. It is also a common market on the betting exchanges (Betfair, Matchbook, Smarkets, Betdaq.)

How to Find Value in The BTTS Markets

One of the easiest methods of finding value in the BTTS is to compare odds at sharp bookmakers with soft bookmakers.

Many bettors choose BTTS simply because it feels likely  “two good attacks, game will be open and both will score”. But likelihood alone doesn’t make a bet profitable.

The Value Method revolves around one principle:

Value exists when the true probability of an outcome is higher than the implied probability reflected in betting odds.

In other words:
📌 If you find a sharp bookmaker indicating the chance of BTTS happening is 41% (2.44), but the odds suggest only 40% (2.5), that is value. The bigger the difference the more value a selection has.

Example

Betfair is a betting exchange and is a good representation of what the true odds should be. They are what is known as a sharp signal. The betting exchanges alongside sharp bookmakers such as Pinnacle often are much better at providing odds close to the true probability of an event happening.

Both teams to score exchange odds
BTTS odds with Betfair

Using an odds comparison site we find odds at a soft bookmaker (Skybet) which is above what is being offered on the exchanges. Skybet are not as efficient in managing their odds and they are offering value here in the BTTS No market.

both teams to score bookmaker

Consistently taking these value bets will lead to a profitable long term BTTS betting strategy, however this is not the only approach you can take.

Step-by-Step: Building a BTTS Value Strategy

1. Build a Reliable Data Foundation

To assess value, you need data. Look at:

  • Goals scored and conceded (home & away)
  • Recent BTTS frequency
  • Expected goals (xG) statistics
  • Injuries & suspensions
  • Style of play (attacking vs. defensive)

Example:

TeamAvg Goals ScoredAvg Goals Conceded BTTS %
Team A1.8 1.4  78%
Team B1.51.3   65%

High goal averages and high BTTS rates suggest natural goal involvement a great starting point if you are looking for a BTTS yes bet.

2. Estimate Your Own Probability

After gathering data, estimate how often BTTS should happen. Use metrics such as:

  1. Combined goals scored per match
  2. Defensive solidity vs. offensive strength
  3. Recent head to head history

3. Compare Against Betting Odds

Convert odds into implied probability:

Implied Probability = 1 / Decimal Odds

Example:

  • Odds for BTTS Yes = 1.80
  • Implied probability = 1 / 1.80 = 55.6%

Your estimated probability was 65%
Since 65% > 55.6%, this would make it a value bet.

Using Additional Tools to Improve Accuracy

Expected Goals (xG) Models

xG gives insight into the quality of chances created/conceded. Teams with high xG conceded but low actual goals conceded may be due for regression indicating potential BTTS events. There are some excellent free resources online available with XG for the majority of the top football leagues.

Football XG

Footy Stats

Poisson Distribution

This statistical model forecasts goal probability using scoring averages, helping you predict likelihoods more accurately than eyeballing.

Other Factors to Consider

Table Position/Cup Game

Is this game between the top of the table and the bottom of the league. Is one of these teams likely to park the bus in front of the goal and be ecstatic if they come away with a point after a 0-0 draw. Maybe the game you are looking at is an FA cup game between a small team that would love a replay away at Liverpool to boost their financial situation. Again they will be very happy to take a 0-0 draw in this situation.

Defensive or Offensive Absences

Injuries to key defensive or offensive players are going make a difference to a lot of teams. If 40% of goals have come from a star forward and the replacement isn’t of the same quality you could expect an adjustment in expected goals. The same can be said for a solid defensive captain that has seen his side pick up multiple clean sheets this season, if he is missing how does the replacement effect the game.

Managerial Changes

The way a football team plays is largely due to how their manager is training them. If there has been a recent change in management then the statistics that you are using for their next upcoming match maybe not as relevant.

Common Pitfalls to Avoid

❌ Betting based on gut feeling alone
❌ Chasing losses by increasing stakes
❌ Ignoring recent tactical changes

Using Proven Tipsters To Profit From The BTTS Markets

One other way to make money from the both teams to score market is to follow a proven tipster or service that consistently finds value in these markets.

Both Teams To Score selction

There are a few services and tipsters over the years that I have found can make consistent profits from the BTTS markets. A service that I have been using as part of my Making A Million Sports Betting Challenge is sharp betting football selections. This service consistently finds value with bookmakers within the both teams to score markets.

Click Here For Our Full Review 

Conclusion

The Both Teams To Score market remains one of the most popular markets in football betting but long term success requires more than simply backing matches that “look like” they’ll feature goals. By applying a value based approach, comparing bookmaker odds, analysing key factors, and understanding the context behind each fixture, you place yourself miles ahead of the average bettor.

A disciplined BTTS strategy isn’t built on intuition; it’s built on identifying when the implied probability in the odds undervalues the true likelihood of both teams scoring or not. Over time, consistently backing these value opportunities is what leads to sustainable profitability.

Whether you prefer doing your own research or leveraging resources like xG models, Poisson projections, and team news, the principles remain the same: gather data, estimate probabilities, and only bet when value is present. And if you want an easier route, proven tipsters who specialise in BTTS markets can provide a reliable shortcut  especially those with independently verified long term results.

The BTTS market rewards patience, discipline, and smart analysis. Apply these methods consistently, and you’ll give yourself the best chance of turning the BTTS market into a genuinely profitable part of your sports betting strategy.

Related: Sharp Betting Review