Smart Betting Club Review 2026 – Is It Worth The Money?

The Smart Betting Club (SBC) is one of the most established and respected independent betting tipster review services available. Aimed at serious bettors who want to make long-term profit from sports betting, SBC provides in-depth reviews, analysis and education to help you separate genuine tipsters from the many that underperform or mislead.

In this review we’ll explore:

What SBC actually is
What you get with membership
The pros & cons
Whether it’s worth joining

What Is The Smart Betting Club / Formerly The Secret Betting Club?

The Smart Betting Club is an independent tipster review and betting research platform that focuses on helping ordinary punters improve their betting results. Unlike many review sites that earn money by referring you to tipsters, SBC is funded entirely through its membership fees and claims to take no affiliate kickbacks from tipsters it reviews.

SBC has been operating for nearly two decades and analyses hundreds of tipsters, systems and strategies. Its primary goal is to give bettors reliable, long term data, not short-term hype, on which services are genuinely profitable.

What SBC Offers Members

When you sign up for SBC, you get access to a wide range of tools and content designed to improve your betting knowledge and outcomes:

1. Detailed Independent Tipster Reviews

Each tipster reviewed by SBC goes through a comprehensive analysis, including:

Profitability and ROI
Risk and consistency
Odds availability and transparency
Customer service quality
Suggested staking and portfolio weighting

These multi-factor ratings help you understand how each service performs in the real world.

2. SBC Magazines & Profit Reports

Members receive regular SBC Magazines containing:
In-depth reviews
Betting interviews
Strategy guides
Profit reports and performance breakdowns

These magazines also include analysis of betting markets, bookmaker dynamics, and broader insights beyond just tipster performance.

3. Free Tipsters & Discounts

SBC members have access to selected free tipsters chosen by the team and can benefit from discounts on recommended paid tipster services.

4. Betting Guides & Educational Content

Members also get betting fundamentals, expert advice, videos and podcasts aimed at improving strategy across sports and markets.

5. Money Back Guarantee

SBC offers a money-back guarantee if you’re not satisfied within 7 to 90 days, depending on subscription type.

Pros of Smart Betting Club

✔ Truly independent reviews – SBC does not take affiliate commissions for tipster referrals, so its assessments aim to be unbiased.

✔ Multiple content formats – Detailed magazines, reports, podcasts and guides offer education as well as analysis.

✔ Long term perspective – Focuses on statistically meaningful results (often over many months/years).

✔ Discounts & free tipsters – Can provide value beyond the subscription cost, currently there are two free tipsters available.

✔ Most detailed reviews available anywhere online – Reviews of tipsters/services are extremely detailed covering odds movement and real practicality of following a service

Betting Reviews Practicality — SBC cover the practical elements of following a service and highlight how useable they are for those limited by most soft bookmakers.

Cons & Considerations

✖ Cost may be high for casual bettors — SBC’s pricing (roughly £30–£140 depending on plan) can feel steep if you’re not committed to long-term data analysis and betting discipline.
Smart Betting Club

✖ Not a guarantee of profit — No service can promise you’ll win long-term; results depend on how you use the information. (This is true of any betting analysis tool.)

Current Free Tipsters

There are two free tipsters currently available when you subscribe to the smart betting club:

F1 Edge

A Formula one tipster that finds value selections with bookmakers and also on the betting exchanges. According to the individual behind the service:

“My edge comes from analysing multiple data sources and interpreting how information and sentiment move through the markets. Whether it’s weather, tyres, aero updates, or team dynamics – I’m looking for where the odds don’t reflect reality. It’s all about reacting faster and smarter than the models the bookmakers use.”

An impressive 23.71% roi and 61 units in profit suggests this a tipster worth following.

Pinnacle Underdog Edge

This tipster as the name implies focuses on backing underdogs that are avaialble with Pinnacle (sharp bookmaker). In his own words this is how he finds value:

‘My predictions are completely statistical and do not include human emotions. That’s why I can create more transparent bets that are purely based on numbers. I actually have a very simple strategy. When making my predictions, I try to find teams with higher odds than I expect, namely the underrated ones. I try to be on the side with 66% using the Asian handicap (draw and win). I make my decision by looking at factors such as the teams’ past form, the importance of the match, the missing (injury/suspended) list and the past odds movements. This is what I do regularly every morning. After many years of development, I have seen that this strategy gives better results in some leagues and I only consider those leagues. There may be losses in the short term, but I don’t care about them!’

Pinnacle Underdog Edge has a solid historical 7.37% roi after 554 bets.

Who Is SBC Best For?

Suitable for you if:

You are a serious bettor rather than a casual punter.
You value independent analysis over aggressive marketing.
You want educational resources as much as tip recommendations.
Are able to take a long term view point of betting like a business, rather then betting for fun

Might not be for you if:

Looking to bet mainly for entertainment
Don’t like reading, not interested in developing an educated approach to betting

Final Verdict

The Smart Betting Club is a well established and respected resource for bettors seeking unbiased, detailed insight into tipster performance and betting strategy. Its independent review process and depth of content make it particularly valuable for serious punters who plan to use data and disciplined strategy to improve long-term betting outcomes. The addition of profitable free is a welcome bonus.

However, like any betting resource, SBC is not a magic profit machine your results depend on how you apply the insights you gain. For the right person, it can be a worthwhile investment in betting knowledge and clarity. For casual bettors just looking for betting tips, it may feel more than is needed.

Affiliate Disclaimer

(This article features affiliate links. This means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. I use or have used any product I review. If I recommend them it is because I believe they are helpful, useful and offer value to their customers. Please do not spend any money on these products unless you feel they will give you value or that they will help you achieve your long term goals.)

Short Odds Sports Betting Strategy – Double Your Money!

When it comes to sports betting, not every strategy is about going for the big win. Some of the most consistent profits come from the smaller consistent bets that add up over time. That’s what we’re going to focus on today: short odds betting. It’s not flashy, but if executed with discipline, it’s a reliable way to build your bankroll over time.
I’ve been betting for over a decade, and while I love a calculated long shot as much as the next trader, there are profits to be made from short odds strategies that should not be over looked. Those strategies are designed to leverage probabilities in your favor and build consistency.

Let me show you why this approach matters, how it works, and most importantly, how you can execute it like a pro.

What Is Short Odds Betting?

Short odds betting, as the name suggests, refers to betting on outcomes that are highly likely to happen. These could include things like a top-seeded tennis player winning their match or a favourite football team defeating an underdog. Typically, short odds bets range between 1.10 (1/10) to 1.50 (1/2). The payouts aren’t huge, but the likelihood of success makes this strategy attractive for those that like to win more often then not.

That said, short odds betting comes with its own set of challenges. Backing every single short odds selection is not going to be profitable, we still need to be able to find consistent value with our bets. Discipline and studious research are vital here if you want to win long term.

Why Focus on Short Odds?

There have been numerous studies into betting at different odds ranges that have shown that blindly betting at shorter odds generally is much better then backing outsiders. There is an excellent article from Pinnacle on the favourite-longshot bias that highlights this in the tennis betting markets. It shows the results you would have attained from backing at every different odds range from 2011 to 2015 in the ATP and WTA.

What you may notice is that the shorter odds selections with higher win expectancy (1.01 to 1.2) had much better returns in comparison to long shot bets. Although not profitable these were not cherry picked selections but were results to blindly backing all selections. There have been other studies that have shown the same occurs in football betting markets with bookmakers offering much fairer odds on short odds selections.

Profiting From Short Odds Betting Example

Watch this video on YouTube

Recently I made a video about using a short odds betting strategy (view above) to double my money using a rollover betting strategy. This involved backing selections at short odds and rolling over my stake and winnings onto the next bet until I either doubled my money or lost. The aim of this video and challenge was to see if I could find value at shorter odds and employ a smart betting strategy in order to profit. The starting bankroll for this challenge was £100.

Date	Selection	Odds	P/L	Bankroll
06/07/25	Bosnia (In-play)	1.2	20	120
06/09/25	Over 0.5 goals (Italy vs Moldova In-play)	1.07	8	128
15/06/25	Rose Namajunas (UFC)	1.46	59	187
29/06/25	Jake Paul (Boxing)	1.2	TBD	225 (if wins) 0 (if loses)

This challenge is still to be determined and whether it wins or loses is really irrelevant, the idea of the video was to show how shorter odds betting can be approached with value in mind.

The Fundamentals of a Successful Short Odds Strategy

Short odds betting isn’t about blindly picking the favorite and hoping for the best. Like any strategy, preparation and execution make all the difference.

1. Research Is Everything

Before placing any bet, think about this question: “What do I actually know about this outcome?” It’s not enough to bet on a heavily favoured team because the odds suggest they’ll win. A team’s form, injuries, weather conditions, and even motivation to win each game matter. The reasoning to place any bet should be because you believe there is value in the current odds. Conor Mcgregor vs Floyd Mayweather is often quoted as one of the best value bets of the last 20 years why?

Come fight time Mayweather was close to odds of 1.2 suggesting an 83% win chance. Most sharp sports bettors however knew that his true probability was much higher, probably around 95%, which is why it was such a huge value bet. The true odds should have been around 1.05.

2. Bankroll Management

Short odds strategies still require excellent bankroll discipline. The small payouts mean you need a larger stake to generate meaningful profits if you are using single bets, if you are using a rollover strategy again you still must be patient. I use a fixed staking plan for my short odds bets, typically wagering between 2% to 10% of my bankroll depending on the odds range. This keeps the risk manageable while allowing steady, long term growth.

3. Avoid Chasing Losses

The biggest trap in betting short odds or otherwise is chasing losses. After losing a bet, it’s tempting to increase your stake on the next wager to recover losses quickly. This is where the wheels come off for most bettors. Keep your head and apply a disciplined approach knowing that in the long term betting value wins!

4. Don’t Overbet

A common mistake I see beginners make is placing dozens of short odds bets on a single day. Scattergun betting is a recipe for disaster. The quality of your bets will drop, and you’ll burn out quickly. Focus on finding the highest value bets possible, if there isn’t any for that day or week that’s fine. Quality beats quantity every time.

5. Track Your Results

If you aren’t tracking your bets, you’re leaving money on the table. Diligent record-keeping helps you identify patterns, strengths, and weaknesses in your strategy. Personally, I use a simple spreadsheet that includes:

The sport
The event
The type of bet (e.g., moneyline, spread)
Odds
Stake
Outcome (win/loss)
Profit or loss

This data helps me analyze which sports or betting markets I perform best in and adjust accordingly.

The Long-Term Benefits of Short Odds Betting

Short odds bets won’t make you rich overnight. What they will do is give you a structured, disciplined approach to sports betting. Over time, they can form the foundation of a profitable portfolio.
By focusing on the probabilities and making betting decisions rooted in logic. Many sports bettors over look short odds betting as it isn’t exciting but you know what is exciting- making money long term.

Final Thoughts

Short odds betting might not have the excitement of backing a 26.00 underdog, but it’s a strategy that rewards patience, discipline, and research. If you want to transition from casual bettor to consistent earner, this is one of the best ways to start. Track your results, learn from your mistakes, and above all, keep your expectations grounded.
Whether you’re aiming for a secondary income or simply want to be a smarter bettor, a strong foundation in short odds strategies will give you the tools to succeed.

Insider Edge Bets Review – Football Tips

Insider Edge Bets is a betting tips service that has built much of its reputation around horse racing and greyhound betting. More recently, the service has expanded into football betting tips, which has naturally attracted interest from bettors looking for value-based football selections rather than high-volume tip spam.

In this review, I take a closer look at Insider Edge Bets’ football tips, assessing how the service operates, what kind of bettor it may suit, and whether its football offering currently justifies attention.

What Is Insider Edge Bets?

Insider Edge Bets is a subscription based tipping service that promotes a value betting approach. Rather than focusing on predicting winners alone, the service aims to identify odds that are higher than the true probability of an outcome.

Tips are primarily delivered via Telegram, with members receiving selections directly to their devices. The service also offers a free group and occasional free tips, allowing potential subscribers to get a feel for how selections are presented before committing.

While the brand is best known for racing markets, football tips have been introduced as an additional offering, rather than the core product.

The Football Tips – What’s on Offer?

The football tips from Insider Edge Bets are presented in a similar way to their other selections, with an emphasis on:

Props and bet builders (markets that allow account longevity)
Selective betting (not dozens of tips per day)
A long-term value mindset rather than short-term results

This approach will appeal to bettors who understand variance and are comfortable with occasional losing runs, as value betting does not guarantee immediate success.

However, it’s important to note that the football side of the service is still relatively new. As a result, there is currently limited long term, independently tracked results specifically for football betting when compared to the more established racing results.

Results

For this review we will be tracking the service over a 3 month period of time. The official service launched on the 11th of November.

Month 1 Results

Here are the results using £10 stakes for the first month:

P/L = +£155

Total Bets = 128

Bookmakers Used

In the first month selections from Insider Edge Bets are usually covered by at least one of these 5 bookmakers:

Bet365 (most used)
Skybet
Paddy Power
Betfair Sportsbook
William Hill

There are times when selections are available with multiple bookmakers but occasionally there maybe only Bet365 offering a selection.

Selections are usually a single prop bet or multiple prop bets combined into a bet builder. These types have the advantage of being looked at often as recreational and can help extend account longevity, the downside is that they are limited to only a couple of bookmakers (sometimes just one).

Practical Considerations for Football Bettors

For users interested in using Insider Edge Bets for football tips, there are a few practical points worth considering:

Positives

Selective value approach (no over betting)
Account longevity
Tips are easy to receive and follow via Telegram
Free Trial available
Low Cost

Limitations

Exchange betting not available
Not all bookmakers offer the needed markets
No set time for tips

This service suits those that have soft bookmaker accounts, specifically Bet365 and the Paddypower/Skybet/Betfair group.

How Much Does It Cost

There is only one subscription currently for Insider Edge Bets football selections which costs £15 a month.

If you would like to trial the selections for 3 days there is a free trial available.

Initial Thoughts

Insider Edge Bets football tips look very promising so far. Whilst you do need soft bookmaker accounts to make the service work, the type of selections that are sent out won’t be seeing your accounts being instantly looked as sharp. There is also the ability to bet some of these selection in betting shops on the SSBT machines. Overall we are only a month into the trial but the early signs look good.

Gecko Edge Review – Football Betting AI Assistant

AI tools are everywhere in betting right now, but most of them fall into one of two camps:
either vague “prediction bots” or glorified stats dashboards.

Gecko Edge positions itself differently. It claims to be an AI assistant built specifically for football bettors and traders, focused on expected value, market context, and decision-making rather than tips.

So the key question is simple:
👉 Is Gecko Edge actually useful for smart sports traders, or just another AI buzzword product?

Let’s take a closer look.

What Is Gecko Edge?

Gecko Edge is an AI powered football betting analysis platform. Instead of pushing daily tips, it allows users to query matches, markets, and situations and receive data driven responses based on live odds, xG models, and statistical probabilities.

Think of it less like a tipster and more like an AI research assistant for football betting.

You ask the questions.
The AI provides context, probabilities, and potential value spots.
You still make the final decision.

That alone already puts it closer to how professional bettors and traders actually work, ultimately it is a huge time saver.

How Gecko Edge Is Meant to Be Used

Gecko Edge is not designed for “log in, place bets, log out” punters.

Instead, the workflow looks like this:

Identify matches or leagues you want to trade
Ask specific questions (e.g. value on goals, in play trading opportunities, mispriced odds)
Use the AI’s output as confirmation or contradiction of your own view
Decide whether the market offers value

This approach will immediately appeal to anyone who already thinks in terms of expected value rather than predictions.

Key Features

AI Focused on Football Betting

This isn’t general ChatGPT repackaged. Gecko Edge is trained specifically on football betting logic, models, and market behaviour, which makes the answers more relevant than generic AI tools.

Expected Goals & Probability Modelling

The platform uses xG-based analysis alongside probability and odds data. That’s essential if you’re analysing totals, BTTS, or in-play goal markets.

+EV Driven Thinking

Rather than saying “this bet will win”, Gecko Edge highlights where odds may be mispriced relative to underlying data, a much healthier mindset for long-term betting.

Strategy Over Tips

Gecko Edge gives you a number of ways to potentially look at betting or trading a game. It’s takes into consideration numerous factors from a statistical standpoint but is also aware of factors such as weather conditions and possible squad rotation.

Gecko Edge Results

Given that Gecko Edge is not a tipster there are no official results. For this review my aim will be to bet at least one selection a day, the selection will be a from a strong recommendation on behalf of the AI. There will be days with no football and on weekends there is obviously much more. On days with much more activity I will place more bets.

For example today the AI is confident that Zurich is value in the Swiss Super League. I still need to do my own due diligence and look at team news/managerial changes/motivation etc.

Alongside this, I’ll be using best practices for sports betting such as betting at the best odds possible. Overall it will be very interesting to see how this performs and this section will be updated after the first month of results.

Pricing & Access

Gecko Edge offers a free entry-level option (limited daily usage), which is useful for testing whether the outputs fit your betting style.

The paid plans starts at £5.25 and unlocks:

More match analysis
Deeper querying
Broader market access

(Below is an example of running a query through the AI)

Initial Thoughts

Gecko Edge is a very interesting and innovative piece of software however all that really matters when it comes to a sports betting service is whether it will make me a profit or not. My first thoughts on the software are that is has many strong positive points:

Strengths

✔ Built around value betting concepts, not predictions
✔ Designed for bettors who think, not followers
✔ Useful for research, confirmation, and in-play decisions
✔ Encourages disciplined, analytical betting habits

But there are also potential drawbacks for some bettors.

Weaknesses

✖ Some bettors may not know how to interpret the data
✖ No historical results
✖ Still requires solid bankroll management, discipline, patience (like all betting strategies)

Who Gecko Edge Is Best For

Good fit if you are:

A football bettor focused on long-term profitability
Comfortable with xG, probabilities, and market logic
Looking for an AI tool to support — not replace — your analysis

Probably not for you if you are:

A casual punter chasing tips
Expecting automated bets or “sure wins”
Unwilling to put thought into your betting process

Insider Edge Bets Review – Horse Racing Tips

Insider Edge Bets is a tipping service developed by experienced sports bettors aiming to offer value-driven betting systems and strategies. It provides users with insights derived from a network of insider contacts, including trainers and owners of horses. The platform emphasizes delivering well-researched betting tips, focusing on quality over quantity.

In our review we are going to cover this service for a period of 3 months. Recording results at both bookmakers and Betfair SP odds.

This review will focus on their horse racing selections, Insider Edge bets also offer a service for football betting tips which we are also reviewing separately.

What Is Insider Edge Betting

Platform and Accessibility
Once you subscribe to Insider Edge Betting, you gain access to a private Telegram group where the tips are regularly posted. This app allows members to receive instant notifications directly to their mobile devices or desktops, ensuring that they can act quickly. Speed is very important when it comes to tipping services in order to get the best value possible.

Value Driven Strategy
The core of Insider Edge Betting is value betting, where the aim is to identify bets that offer more favorable odds than the true probability of their outcome. Ultimately this how all long term profitable tipsters function, by consistently finding value over and over again in the market.

Reliability

Reliability is a key strength of Insider Edge Betting. Selections are sent out on a daily basis and communication is excellent from the team. Updates are frequent throughout the day to let members know when bet selections will be released.

Insider Edge Betting Historical Results

The service started in January of this year, these are their results to quoted bookmaker odds:

Jan = 50.7 points
Feb = 53.56 points
March = -28.73 points
April = -8.44 points
May = 12.93 points
June = -4.65 points
July = -34.8 points
Aug = -9.88 points
Sept = 67.43 points
Oct = 0.96 points

2025 total so far = 99.08 points

We looked at Insider Edge bets previously on this site and in 2024 they had no losing months. This year however has seen much more variance in their results.

2025/2026 Results

The period that we will be testing is Nov/Dec and Jan of 2026. Insider Edge Bes have also recently made the decision to focus on providing horse racing selection, with tips for greyhounds being removed. If they can maintain the same profit this a big plus for the service as odds on greyhound selections move very fast, which makes it very hard to match the quoted odds.

Click Here For The Latest Official Results

Results After 1 Month: Original Review

We have tracked Insider Edge Bets horse racing selections for November and here are their results so far.

At quoted odds the following results have been recorded:

+2.94 points profit after 84 bets.

We also tracked the results to the Betfair BSP odds for those that are interested. Insider Edge bets do not recommend betting at BSP as the aim of their selections is to show value by consistently beating the closing odds. This is something they are doing and is evidenced by the BSP results being in the negative.

-23.45 points have been made after 84 bets.

It is early days for the horse racing selections and so far only a small profit has been made. We will update the results again at the beginning of January.

Early Thoughts On Insider Edge Bets

So far we have a month to trial Insider Edge Bets and here are our thoughts

Changing to a focus on horse racing: The odds on the greyhound selections generally shorten very quickly. There were times when in the past when I would get the selection and within one minute the odds had been cut quite dramatically. On horse racing the odds tended to last much longer, the change to being a horse racing only service is a positive.

Bookmaker accounts are needed: Insider Edge Bets sends out selections the night before racing. At this time there is very little money available on the exchanges and bookmaker accounts are needed for this service. Using bookmaker accounts also has the additional benefit of extra places in some races.

How Much Does Insider Edge Betting Cost

Subscription Options
Insider Edge Betting offers several subscription plans to cater to different betting needs:

Monthly Membership – The most popular choice, available at £25 per month for the first month, then £40 each month after.
Lifetime Membership – A more cost-effective option at £300 for lifetime access.

Is There a Free Trial?

Yes there is a free trial. New users can access the service for three days.

Click Here to Start Your Free Trial

There is also a free group for Insider Edge bets where selections are posted occasionally.

Review Round Up

It is early days in the review so far and although a small profit has been made, we will have a much better indication of whether Insider Edge Bets is a service to follow after month 2 and 3 have been completed.

Click Here To Learn More About Insider Edge Betting

Both Teams To Score (BTTS) Strategy: Value Method

In the world of sports betting, one of the most popular football markets and potentially profitable is the Both Teams To Score (BTTS). Whether you’re a casual bettor or a serious trader, understanding how to find value in this market can significantly boost your long term profitability. In this article, we’ll break down a how to identify value in this market, not just placing bets based on gut feelings.

What Is a BTTS Bet?

A Both Teams To Score (BTTS) bet predicts whether both teams in a match will score at least one goal each.
✔️ Yes — both teams score
✖️ No — at least one team fails to score

BTTS doesn’t care about the final result, only that both teams find the net or they do not. This simplicity makes it a favorite among bettors.

The majority of bookmakers will offer both teams to score on all football matches they offer. It is also a common market on the betting exchanges (Betfair, Matchbook, Smarkets, Betdaq.)

How to Find Value in The BTTS Markets

One of the easiest methods of finding value in the BTTS is to compare odds at sharp bookmakers with soft bookmakers.

Many bettors choose BTTS simply because it feels likely “two good attacks, game will be open and both will score”. But likelihood alone doesn’t make a bet profitable.

The Value Method revolves around one principle:

Value exists when the true probability of an outcome is higher than the implied probability reflected in betting odds.

In other words:
📌 If you find a sharp bookmaker indicating the chance of BTTS happening is 41% (2.44), but the odds suggest only 40% (2.5), that is value. The bigger the difference the more value a selection has.

Example

Betfair is a betting exchange and is a good representation of what the true odds should be. They are what is known as a sharp signal. The betting exchanges alongside sharp bookmakers such as Pinnacle often are much better at providing odds close to the true probability of an event happening.

Using an odds comparison site we find odds at a soft bookmaker (Skybet) which is above what is being offered on the exchanges. Skybet are not as efficient in managing their odds and they are offering value here in the BTTS No market.

Consistently taking these value bets will lead to a profitable long term BTTS betting strategy, however this is not the only approach you can take.

Step-by-Step: Building a BTTS Value Strategy

1. Build a Reliable Data Foundation

To assess value, you need data. Look at:

Goals scored and conceded (home & away)
Recent BTTS frequency
Expected goals (xG) statistics
Injuries & suspensions
Style of play (attacking vs. defensive)

Example:

Team	Avg Goals Scored	Avg Goals Conceded	BTTS %
Team A	1.8	1.4	78%
Team B	1.5	1.3	65%

High goal averages and high BTTS rates suggest natural goal involvement a great starting point if you are looking for a BTTS yes bet.

2. Estimate Your Own Probability

After gathering data, estimate how often BTTS should happen. Use metrics such as:

Combined goals scored per match
Defensive solidity vs. offensive strength
Recent head to head history

3. Compare Against Betting Odds

Convert odds into implied probability:

Implied Probability = 1 / Decimal Odds

Example:

Odds for BTTS Yes = 1.80
Implied probability = 1 / 1.80 = 55.6%

Your estimated probability was 65%
Since 65% > 55.6%, this would make it a value bet.

Using Additional Tools to Improve Accuracy

Expected Goals (xG) Models

xG gives insight into the quality of chances created/conceded. Teams with high xG conceded but low actual goals conceded may be due for regression indicating potential BTTS events. There are some excellent free resources online available with XG for the majority of the top football leagues.

Football XG

Footy Stats

Poisson Distribution

This statistical model forecasts goal probability using scoring averages, helping you predict likelihoods more accurately than eyeballing.

Other Factors to Consider

Table Position/Cup Game

Is this game between the top of the table and the bottom of the league. Is one of these teams likely to park the bus in front of the goal and be ecstatic if they come away with a point after a 0-0 draw. Maybe the game you are looking at is an FA cup game between a small team that would love a replay away at Liverpool to boost their financial situation. Again they will be very happy to take a 0-0 draw in this situation.

Defensive or Offensive Absences

Injuries to key defensive or offensive players are going make a difference to a lot of teams. If 40% of goals have come from a star forward and the replacement isn’t of the same quality you could expect an adjustment in expected goals. The same can be said for a solid defensive captain that has seen his side pick up multiple clean sheets this season, if he is missing how does the replacement effect the game.

Managerial Changes

The way a football team plays is largely due to how their manager is training them. If there has been a recent change in management then the statistics that you are using for their next upcoming match maybe not as relevant.

Common Pitfalls to Avoid

❌ Betting based on gut feeling alone
❌ Chasing losses by increasing stakes
❌ Ignoring recent tactical changes

Using Proven Tipsters To Profit From The BTTS Markets

One other way to make money from the both teams to score market is to follow a proven tipster or service that consistently finds value in these markets.

There are a few services and tipsters over the years that I have found can make consistent profits from the BTTS markets. A service that I have been using as part of my Making A Million Sports Betting Challenge is sharp betting football selections. This service consistently finds value with bookmakers within the both teams to score markets.

Click Here For Our Full Review

Conclusion

The Both Teams To Score market remains one of the most popular markets in football betting but long term success requires more than simply backing matches that “look like” they’ll feature goals. By applying a value based approach, comparing bookmaker odds, analysing key factors, and understanding the context behind each fixture, you place yourself miles ahead of the average bettor.

A disciplined BTTS strategy isn’t built on intuition; it’s built on identifying when the implied probability in the odds undervalues the true likelihood of both teams scoring or not. Over time, consistently backing these value opportunities is what leads to sustainable profitability.

Whether you prefer doing your own research or leveraging resources like xG models, Poisson projections, and team news, the principles remain the same: gather data, estimate probabilities, and only bet when value is present. And if you want an easier route, proven tipsters who specialise in BTTS markets can provide a reliable shortcut especially those with independently verified long term results.

The BTTS market rewards patience, discipline, and smart analysis. Apply these methods consistently, and you’ll give yourself the best chance of turning the BTTS market into a genuinely profitable part of your sports betting strategy.

Related: Sharp Betting Review

Making A Million From Sports Betting Challenge Update – November 2025 Results

November marked month 104 in the Making a Million From Sports Betting Challenge. 2025 has been a good year from a betting prospective but the recent announcement of an increase in gambling taxes has many in the industry rattled. In this months video I go over the latest results, strategies used and speak about the impact of these recent changes.

Watch this video on YouTube

Total Made in November 2025

Total = +£1854

Overall Profit Since The Challenge Began (104 Months Ago)

+£210,896

Useful Links

Sharp Betting Review and Free Trial

Tilt The Odds Review and Free Trial

Free Telegram Selections

Sharp Betting Football Bets Review

Football betting is notoriously challenging, especially when focusing on the world’s most popular leagues. SharpBetting.co.uk seeks to change the game with a service tailored for both beginners and seasoned bettors. According to its creators, the system has already generated over £100,000 in profit a claim that immediately piqued my interest. As someone always on the lookout for innovative strategies and fresh angles in sports betting, I couldn’t resist diving in to explore what this platform has to offer.

In this review we will take two different approaches.

Exchange only betting singles (using red bets – strongest selections)
Betting with bookmakers using multiples (This is the approach that has been suggested as most profitable)

What is Sharp Betting?

Sharp Betting is a platform dedicated to helping sports bettors turn a profit in the competitive betting markets. Covering a range of sports like football, boxing, and horse racing, the site offers insightful articles alongside paid software designed to identify value bets in the football, tennis and horse racing markets. In this review, we’ll focus exclusively on the paid service and the football bets it highlights, diving into how it works and whether it delivers on its promise.

How Does The Football Bets Software Work?

The football bets software is incredibly easy to use. It highlights bets that its algorithm has flagged as value, indicates the bookmaker and odds that are value. There two different types of value bets.

Red Value Bets – Strongest value bets
Blue Value Bets – Smaller value bets

These can be backed as single bets or combined in multiples to increase the overall value.

The selections come in a number of different markets:

BTTS (Most Common)
Over/Unders
Match Odds (Least Common)

In terms of bookmakers, sharp betting football covers 12 different bookmakers. Some selections however are available with the betting exchanges and also other bookmakers which are not covered by the software but you can sometimes find better odds manually searching for the selections (if the bookmaker/exchange is not on the software).

Sharp Betting Success Stories

SharpBetting showcases several success stories from users who have leveraged their software to achieve impressive results. One standout example is David, who turned 100 hours of betting into £8,000 profit (6000 bets). Similarly, Leah’s journey from a football betting novice to earning £7,500 highlights the software’s potential for profitability. These results were made using the software with soft bookmakers such as Skybet, Bet365 etc.
However, the true test lies in the results we achieve during this review, which will ultimately determine the platform’s overall rating.

David's Sharp Betting Football Results — Davids Results Using The Strategy

Sharp Betting Subscription Cost

Sharp betting offer a few different subscription models ranging from long term (annual) to shorter term (Monthly). The longer term options offer much better value and to succeed with this type of betting (value betting) you will usually want to put in as much volume as possible.

Below is a table to compare subscription options with an exclusive discount added.

Subscription Length	Cost	Free Trial/Discount	Link
1 Month (Standard)	£55 a month	1 week free trial	Click Here
1 Month (Standard)	£45 a month	Discount on 1st month	Click Here
6 Months	£144 for 6 months (£24 a month)	20% total discount	Click Here
12 Months	£182 for 12 months (£15 a month)	20% total discount	Click Here

Results After 1 Month (Exchange Betting)

I’ve been using the Sharp Betting software for one months now. The way I have approached this on Betfair is to only bet red selections if the exchange odds match the best odds quoted or above on the sharp betting tool. I have also chose to avoid match odds markets are they are usually a more efficient market. The majority of selections are in the BTTS market and over under 1.5 goals.

Let’s take a look at results after the first month!

Total bets: 205
Overall P/L: +£189
Stakes used: £10 on odds up to 6.0, £5 on larger odds.

After one month of betting and over 205 selections using a more selective approach a profit of £189 has been made on Betfair.

Results Using Bookmakers and Multiples Bets

In the first month of testing we also bet doubles using the bookmaker Skybet. This is how the sharp betting tool is intended to be used and has been tested thoroughly by the sharp betting team using this method.

Total bets: 39
Overall P/L: +£54
Stakes used: £5 per bet

Initial Thoughts

The first month of our new trial of sharp betting has gone very well. Taking a more selective approach on the exchange seems to be working, using the software with soft books and putting selection in multiples also shows promise. We are only a month into the review and in betting things can change quickly, however early signs are positive.

Click Here For Your One Week Free Trial

Betinum Review – Europe’s Top Sports Betting Tipster?

What is Betinum?

In the crowded world of betting tipsters and advisory services, Betinum has carved out a solid reputation since being established in 2015. Betinum is a subscription based sports betting advisory service that provides betting tips (pre-match and live), strategies, and value bets, primarily focused on football, though they cover a range of markets. The service positions itself as a guidance platform: helping bettors identify value opportunities, manage bankrolls, and bet more strategically.

But is it really worth the subscription? In this Betinum review, I break down how service works, what users are saying, the risks, and whether it might be a valuable tool for serious bettors on Smart Sports Trader.

Betinum VIP results — Official results for the VIP service

How Betinum Works

Whilst Betinum offers free tools and some free selections for its users, the main interest in our review will be looking at the paid tips that the platform offers. This is the main focus of Betinum and where the real value of the site is to be found. The website currently offers 4 different subscription plans.

Subscription	Cost	Recommended Bankroll	Number of Monthly Bets
Starter	£39	£250	100 – 200
Premium	£77	£400	150 -250
VIP	£129	£400+	150 – 250
Pro Bettor (combination of all tiers)	£290	£750+	800+

The process of joining any Betinum subscription is very simple:

1. Subscription-Based Access

To join Betinum, users purchase a subscription plan. Once subscribed, members gain access to Betinum’s private betting group (hosted on Telegram), where all tips, strategies, and updates are delivered. This setup allows for quick communication and real-time alerts, important for markets where odds can shift quickly.

2. Daily Betting Tips & Alerts

Betinum provides a consistent flow of betting recommendations, these can be both in-play or pre match depending on the subscription tier.
Tips typically include:

The match or event
Market and selection
Recommended stake
Odds available at the time
Brief reasoning or strategy behind the bet

The volume of tips varies by sports calendar and value availability, but the aim of the service is to find quality tips that provide long term value.

3. Value Betting Strategy

A core part of Betinum’s approach is built on value betting , selecting bets where the implied probability suggested by the bookmaker’s odds is lower than the bettor’s assessed probability.
In other words: Betinum looks for bets that are underpriced by the market (according to the sites historical results it is very successful at this).

This strategy is widely used by profitable professional bettors because it focuses on expected value rather than predicting winners with certainty.

4. Staking Plan & Bankroll Management

Betinum does not just send picks; it also tells users how much to stake.
The staking plan is designed to:

Limit emotional betting
Protect the bankroll during variance
Allow steady compounding when results go well

Betinum promotes a disciplined, controlled approach rather than aggressive chasing. Which is what we want to see from any paid service.

Betinum Results and Online Feedback

The results for the Betinum look very promising from the official figures on their website, with every subscription tier showing strong long term profits:

Subscription	Avg Monthly Profit	Total Profit	ROI
Starter	£936	£13,107	17.7%
Premium	£1241	£60,789	11.89%
Vip	£1633	£102,908	12.48%

With all betting services there are however other factors to consider rather then just looking at profit, which will get onto soon in our review of the service.

In terms of online feedback currently available, it is very positive with a 4.9 score on Trustpilot. Which is one of the highest scores I have seen for a betting service.

Other tipster review sites have also noted they all made profits from this service after following selections.

Bookmakers Used For Betinum

Below are the suggested bookmakers to be used for Betinum with a estimated % of the amount of bets you are likely to be able to bet on with each:

Bet365 – 100%
Betano – 90%
Goldenbet – 90%
7bet – 90%
Copybet – 90%
Betfair Sportsbook – 80%
Skybet – 80%
Paddypower – 75%
Ladbrokes – 75%
William Hill – 70%

Click here for a full list

Month 1 Results

For this review I will be followings selections from the Vip tier of Betinum. Having spoken to the owners of Betinum this is a tier that provides value but also focuses on maintaining the longevity of betting accounts. Betinum do not shy away from the fact that accounts will be limited from using their services (as unfortunately any profitable method leads to limits/restrictions.)

We started tracking Betinum from the 15th of November and here are the results so far:

Total Bets = 64
Amount Staked = £6400
Profit = £1142
ROI = 17.8%

First Thoughts

First impressions of Betinum are positive. The website itself is very well designed and it is easy to find historical results for each of the tiers. There is a free Telegram group for those that don’t want to commit to any paid subscriptions initially. The reviews on Trustpilot and other online establishments have been positive. Overall though my final conclusion will be based around my results following the service.

Results have been profitable but if you don’t have a Bet365 account the service isn’t the easiest to follow. This is due to the fact that many of the bets are placed in live markets (to maintain the longevity of your betting accounts), which means that odds can move quite quickly often a few minutes. Betinum do send a link to each selection in Telegram that promptly brings up the market, however with other bookmakers (not Bet365) it can be difficult to find the market before odds have moved.

Bet timings is also something that isn’t the most consistent, with bets arriving at any time during the day. For some selections there are warnings that a bet is incoming, other times there isn’t. Given the overall profitability of the service however you can miss bets and still have a very profitable month.

Overall Betinum’s VIP tier does appear to be a strong service and for the right person I believe it will be very profitable, however those without Bet365 accounts will find it a bit more tricky to get bets matched at the same odds.

Click Here For More On Betinum

Pinnacle Odds Dropper Review – Exclusive Discount

Value betting is one of the few proven betting strategies that wins in the long term!

In today’s article we will be taking a look at Pinnacle Odds Dropper, which is a new piece of low cost value betting software that looks very promising!

What is Value Betting?

Value betting is a strategy that involves monitoring odds movement with sharp bookmakers in order to find value with soft bookmakers. This is due to the fact that sharp bookmaker do not limit winning bettors and adjust their odds much more efficiently, in comparison to soft bookmakers.

The most common sharp bookmaker that value betting services follow is Pinnacle. Given its name you can probably guess that Pinnacle Odds Dropper uses this sharp bookmaker as their reference point.

If you would like to view my thoughts on the software in video format, you can do so below.

Watch this video on YouTube

How Pinnacle Odds Dropper Works

The software monitors the odds movement with the Pinnacle sports book and sends out alerts when money moves the market. Pinnacle odds dropper allows you to specify the alerts that you want to see based on a few factors:

Sport
Market
Odds drop percentage
Limits of market
League
Time Interval
Odds Range
Time Until Event Starts

Once you have created your filter. The software will start to scan the markets on Pinnacle and alert you to any movements that have met your criteria.

Pinnacle odds dropper will indicate the movement in the market and give you a calculation of the true odds. The true odds are known as the “no vig price”, this is basically the true odds of the selection with the margin (vigorish) removed.

For example if we look at the Ipswich vs Fulham game tonight. We can see the no vig price is 3.109, if a bookmaker was offering 3.2 on this selection. This would be known as a value bet as it is above the true odds indicated by the no vig price.

Value betting is a strategy that has been around for a long time and has plenty of data to show that it wins long term.

Value Betting Results 2025 — Consistently beating the no vig closing odds leads to a profitable betting strategy

What Sports Are Covered?

Pinnacle Odds Dropper covers multiple sports:

Football (Soccer)
Tennis
Basketball
Hockey
Volleyball
Handball
American football
MMA
Baseball

This is really useful as you can create separate filters for each sport. Some markets are much more volatile then others and you may only want to see big odds movements. Whilst with stronger markets like the Premier League for example, it can be beneficial to see smaller odds changes.

Pinnacle Limit Changes

One of the unique aspects of Pinnacle Odds Dropper is the ability to see limit changes in the market.

On every market that Pinnacle you have a limit that can be bet before the odds change. More efficient markets like Serie A, La Liga etc. Will have big limits close to the game (£30k). Smaller markets such as league 2 English football may only limits of £2k close to kickoff.

Why is this useful?

Odds changes at higher limits are stronger (less likely to rebound), knowing how much money it takes to move the market can give you an indication of strong the move is.

There is also a setting with Pinnacle Odds Dropper where you can be alerted to limit changes on Pinnacle. This is useful if you want to monitor markets at higher limits for trading or betting purposes.

Pinnacle Odds Dropper Strategy

What is the best strategy to use with Pinnacle Odds Dropper?

The majority of people profiting from Pinnacle Odds Dropper are using it purely for value betting. This is the most obvious way to use the software. It is a fairly simple strategy:

Set up alerts
Compare bookmaker odds with no vig Pinnacle odds
Bet odds that are higher then the no vig odds
Use sensible staking
Aim for a high volume of bets

That is a very easy way to use the software, which should enable you to profit long term.

Pinnacle Odds Dropper Results

Due to the fact that POD (Pinnacle Odds Dropper) is a software provider and not a tipster service there are no official results. Customers that use the software will get on different bets at different times due to their personal settings and the times they use the software.

POD however have put up some detailed customer results.

For example a user called Adam from Great Britain was able to make £35,204 after turning over £351,237. Adam stated that Bet365 was his most used bookmaker and he achieved this profit over a period of 4 months.

Bet Tracking

Recently Pinnacle Odds Dropper added bet tracking to the software. This is a really useful addition as it tracks your bets performance to the closing odds, this is a key metric many pro sports bettors use to assess their bets.

Alongside tracking the closing line value of your bets it will track your profit and loss. This saves a lot of time for those of us that record our bets via excel and the process of exporting these bets is very easy. Overall it is a great addition to the software and adds plenty more value.

Pinnacle Odds Dropper Price and Free Trial

Pinnacle odds dropper offer a 21 day money back guarantee if you are unhappy with the software. This is not a free trial but it does give you long enough to use the software and see if it would offer you value.

The software costs £58 a month however using the link below will get you a 15% discount on your first month.

How POD compares to other Value Betting Software

On this site we have reviewed multiple websites that offer value betting software, such as Trademate Sports and Rebel Betting.

How then does Pinnacle Odds Dropper compare?

*Name*	*Monthly Cost*	*Trial Period*
Pinnacle Odds Dropper	£58	21 money back guarantee
Rebel Betting	£89	14 days
Trademate	£101	14 days with code (smart sports trader in chat- link to review)

In terms of cost Pinnacle Odds Dropper is quite a lot cheaper then some of its competitors. This is mainly due to the software not comparing odds directly with bookmakers, leaving users to find the value. They do now however offer bet tracking which is an improvement.

This means that if you use POD for value betting purposes there is some additional manual work to do by comparing value odds indicated by the software to those available with bookmakers. Having said that it also gives you a much broader view of market movement in comparison to other value betting services.

Review Conclusion

Overall, I believe that Pinnacle Odds Dropper is an excellent low cost option for value betting. The software is very customizable and offers everything you need to start profiting with this strategy.

There are also other applications for this strategy, such as using it as a pre match trading tool and monitoring limit changes to make your own bets on Pinnacle.

If you would like to try out POD with a 15% discount, use the link below!